A Holiday Inn attempts bribery to gain positive reviews

We have probably all seen signs in hotels and restaurants we have visited asking if we would be kind enough to recommend them on TripAdvisor or similar sites if we enjoyed our visit.

One Head for Points reader recently found that a Holiday Inn in San Francisco was stooping to outright bribery in order to get positive feedback on internal IHG surveys.

You got 1,000 IHG Rewards Club points for scoring the hotel 10 out of 10.  That is a bribe of £4 – £5.

I know from conversations with IHG staff that the company takes the questionnaire scores very seriously – I’m not sure how seriously it takes attempts to game the system.

What is slightly concerning is that the leaflet implies that the hotel is told the score you give it (how else could they award the 1000 points?).  You may think you are making a confidential submission to Head Office but that is clearly not the case.

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