Get a 50% bonus when you buy Avios points via Iberia – pay just 1.0p each

Let’s party like 2008.

With the IAG share price falling fast, the word has clearly gone out that cash needs to start coming through the door.  We have already seen British Airways offering a 35% bonus on point transfers from hotel loyalty programmes which means BA receives a large cheque from the hotel company.  I would even be willing to bet on seeing a Tesco conversion bonus soon.

I normally do not recommend buying Avios unless you need to ‘top up’ an account for an immediate redemption. With a few exceptions, buying a large proportion of the miles you need is rarely a good deal.

This is different.  Iberia Plus is currently offering a bonus of 50% on purchases of Avios points. This deal runs until Wednesday 6th July, see here for further details.

Note that you need to log-in to see details of the bonus offer. Without logging in, the page just shows the standard pricing.

There is no minimum purchase.  Even a 2,000 Avios purchase gets you 1,000 bonus Avios.

At the top end, you will be paying Euro 1,800 for 150,000 Avios (100,000 + 50%).  It is slightly foolish putting in an exchange rate as it will be hopelessly out of date by the time you read this, but assuming €1.20 this works out at exactly 1.0p per Avios.  You would need to add a 3% foreign exchange fee to this price if your credit card has one.

I would not usually be a buyer, even at this price.  1p per Avios is usually my target value when I redeem, not my target price to buy.  Your personal valuation may be different – if you only ever redeem using 2-4-1 vouchers, for example, you are likely to value a point more highly.  It may make sense for you if:

you have a specific redemption in mind where you know you will get over 1p per point of value

you value the ‘easy points’ aspect of this offer (no need to visit Tesco, apply for a new credit card etc etc)

You MUST have been an Iberia Plus member for 90 days before you can buy points. You must also have a balance greater than zero. This is easily fixed if you have previously earned an Avios via Iberia with a transfer in from British Airways. If you have never earned an Avios via Iberia Plus then you are stuck and cannot buy until a transaction has gone through your account.

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How to earn Avios from UK credit cards (March 2025)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios Mastercard

Get 5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express Premium Plus

30,000 Avios and the famous annual 2-4-1 voucher Read our full review

British Airways American Express

5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £15,000 Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points. These points convert at 1:1 into Avios.

SPECIAL OFFER: Until 27th May 2025, the sign-up bonus on the ‘free for a year’ American Express Preferred Rewards Gold card is increased from 20,000 Membership Rewards points to 30,000 points. Points convert 1:1 into Avios (30,000 Avios!) and many other programmes. Some people may see even higher personalised offers. Click here to apply.

SPECIAL OFFER: Until 27th May 2025, the sign-up bonus on American Express Platinum is increased from 50,000 Membership Rewards points to a huge 80,000 points. Points convert 1:1 into Avios (80,000 Avios!) and many other programmes. Some people may see even higher personalised offers. Click here to apply.

American Express Preferred Rewards Gold

Your best beginner’s card – 30,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express

80,000 bonus points and great travel benefits – for a large fee Read our full review

Run your own business?

We recommend Capital on Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, and the standard card is FREE. Capital on Tap cards also have no FX fees.

Capital on Tap Visa

NO annual fee, NO FX fees and points worth 1 Avios per £1 Read our full review

Capital on Tap Pro Visa

10,500 points (=10,500 Avios) plus good benefits Read our full review

There is also a British Airways American Express card for small businesses:

British Airways American Express Accelerating Business

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

SPECIAL OFFER: Until 8th April 2025, the sign-up bonus on American Express Business Platinum is increased from 50,000 Membership Rewards points to 120,000 points. You receive 80,000 points when you spend £12,000 within three months and a further 40,000 points if you spend on the card between Month 14 and Month 17. Points convert 1:1 into Avios and many other programmes. Click here to apply.

SPECIAL OFFER: Until 8th April 2025, the sign-up bonus on American Express Business Gold is increased from 20,000 Membership Rewards points to 60,000 points. You receive 40,000 points when you spend £6,000 within three months and a further 20,000 points if you spend on the card between Month 14 and Month 17. Points convert 1:1 into Avios and many other programmes. Click here to apply.

American Express Business Platinum

Up to 120,000 points when you sign-up and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

Up to 60,000 points sign-up bonus and FREE for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.