Hilton HHonors is currently offering a 30% to 50% discount when you buy points – see this page and click through. A 50% discount – and it is fairly likely you will get the 50% option – is equivalent to getting a 100% bonus!
This may or may not be a bargain as it depends how you redeem them. If you get the maximum discount (and you won’t know what you are targetted with until you log in via the link above), you can buy 80,000 Hilton points for $400. That is 0.5 cents each.
Regular readers of Head for Points will know that I tend to value Hilton points at 0.33p each, which is a little less than what you are paying here with a 50% bonus.
Five star Hilton, Conrad and Waldorf-Astoria hotels typically run to 80,000 points per night. In this sale, if you got the full 50% discount, you would be paying $400 for 80,000 points which is roughly what you would be paying for a five star in a major city. This is not a bargain.
However, Hilton HHonors IS a decent deal at cheaper point levels. The Hampton by Hilton in Sheffield, for example (photo below) is 10,000 points per night. At 0.5c per point – assuming you got the 50% discount – you would be paying roughly £38 per night if you bought the points. That is a 65% discount on the typical nightly rate of £100. Hampton properties include free breakfast as well.
On the other hand, the Hilton Sheffield is 30,000 points per night. Even with 50% off your points, you would be paying around £115. Whilst a bit less than the typical £125 cash cost, it is not a great deal – especially as you would earn points and miles back on the cash rate. One upside of a reward night, of course, is that it is cancellable without penalty.
(Remember that if you have Hilton elite status, and you get Silver status just for taking out their free credit card, you get 5 redemption nights for the price of 4. That takes the Hilton Salalah resort down to £15 per night!)
What I can say is that, if you got the full 50% discount, you shouldn’t lose money buying Hilton HHonors points at 0.5 cents.
If you just buying a handful of points to top off your account, the price per point doesn’t matter anyway. If you a few thousand short of a redemption then this is a decent opportunity to top them up.
The offer closes on 16th September.
How to earn Hilton Honors points and status from UK credit cards (September 2021)
There are various ways of earning Hilton Honors points from UK credit cards. Many cards also have generous sign-up bonuses.
Do you know that holders of The Platinum Card from American Express receive FREE Hilton Honors Gold status for as long as they hold the card? It also comes with Marriott Bonvoy Gold, Radisson Rewards Gold and MeliaRewards Gold status. We reviewed American Express Platinum in detail here and you can apply here.
The Platinum Card comes with a limited time bonus of 60,000 Amex points (converts to 120,000 Hilton Honors points) until 2nd November 2021.
Did you know that the Virgin Atlantic credit cards are a great way of earning Hilton Honors points? Two Virgin Points can be converted into three Hilton Honors points. The Virgin Atlantic cards are the only Visa or Mastercard products in the UK which can indirectly earn Hilton Honors points. You can apply here.
You can also earn Hilton Honors points indirectly via American Express Gold, the American Express Rewards Credit Card and – for small business owners – American Express Business Gold and Business Platinum.
(Want to earn more hotel points? Click here to see our complete list of promotions from the major hotel chains or use the ‘Hotel Offers’ link in the menu bar at the top of the page.)