The good news is that the alcohol is genuinely free. You don’t need to pay a penny of postage. Simply order online and your alcohol will be delivered to your door “within 7 days”.
Now, of course, the question you should ask is : “Is this good value for my Avios?”. And, to be honest, the answer is No. That is a little beside the point, though. If you are Avios-rich, then trading in a few for a nice treat for Christmas Day is a good way to go.
I cannot link directly to the website because you need to tick a box to agree that you are over 18. Go here, scroll to the bottom and click the link.
The issue with wine – especially when it is primarily own-label, as most of Laithwaites bottles are – is that it is difficult to work out if you are getting a good deal or not. However, there is a clue.
Laithwaites is offering Laurent Perrier Rose for 12,000 Avios per bottle, including delivery. You can currently buy this on the Marks & Spencer website for £60 with free delivery. This means you are getting 0.5p per Avios which is hardly a fantastic deal.
Meanwhile, a single bottle of Dom Perignon 2006 is 21,500 Avios. This sells for £115 at Ocado which means you are getting 0.53p per Avios point.
There are cheaper options, of course. The cheapest wine package is a very reasonable 7,500 Avios for 6 mixed bottles which – as it includes delivery – can’t be sniffed at. Beer lovers may prefer a case of 20 bottles of British beer for 8,000 Avios.
Clearly this is not the greatest use of your Avios points. However if, like myself, you are sitting on a large pile of them indeed, the temptation to swap a small percentage of them for some Bollinger or Laurent Perrier Rose for Christmas is very tempting ….
(Want to earn more Avios? Click here to visit our home page for the latest articles on earning and spending your Avios points and click here to see how to earn more Avios from current offers and promotions.)