Swap your Avios for beer … or wine …. or Bollinger!

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Not many people know that British Airways Executive Club has a service, in association with their wine partner Laithwaites, to allow you to trade your Avios for beer, wine or champagne!

The good news is that the alcohol is genuinely free.  You don’t need to pay a penny of postage.  Simply order online and your alcohol will be delivered to your door “within 7 days”.

Now, of course, the question you should ask is : “Is this good value for my Avios?”.  And, to be honest, the answer is No.  That is a little beside the point, though.  If you are Avios-rich, then trading in a few for a nice treat for Christmas Day is a good way to go.

I cannot link directly to the website because you need to tick a box to agree that you are over 18.  Go here, scroll to the bottom and click the link.

The issue with wine – especially when it is primarily own-label, as most of Laithwaites bottles are – is that it is difficult to work out if you are getting a good deal or not.  However, there is a clue.

Laurent Perrier Rose

Laithwaites is offering Laurent Perrier Rose for 12,000 Avios per bottle, including delivery.  You can currently buy this on the Marks & Spencer website for £60 with free delivery.  This means you are getting 0.5p per Avios which is hardly a fantastic deal.

Meanwhile, a single bottle of Dom Perignon 2006 is 21,500 Avios.  This sells for £115 at Ocado which means you are getting 0.53p per Avios point.

There are cheaper options, of course.  The cheapest wine package is a very reasonable 7,500 Avios for 6 mixed bottles which – as it includes delivery – can’t be sniffed at.  Beer lovers may prefer a case of 20 bottles of British beer for 8,000 Avios.

Clearly this is not the greatest use of your Avios points.  However if, like myself, you are sitting on a large pile of them indeed, the temptation to swap a small percentage of them for some Bollinger or Laurent Perrier Rose for Christmas is very tempting ….

(Want to earn more Avios?  Click here to visit our home page for the latest articles on earning and spending your Avios points and click here to see how to earn more Avios from current offers and promotions.)

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  1. The temptation is very tempting……. I see)

  2. Don’t see your case of Bollinger lasting until Christmas Rob!

    Also, don’t forget to factor-in the added cost of a Day Room at the Mercure Kensington! 🙂 .

    • Raffles says:

      I was nearly back there today 🙂 but we have a meeting so I had to come in. No idea if Anika will make it or not :-)

      Big night at the Sheraton Grand Park Lane relaunch party last night, see https://www.instagram.com/headforpoints – then I get home to find my son in my bed (so I end up in his) and that I need to drop my daughter at school at 7.30am today!

  3. Supermarkets do lots of promotional drinks offers going in to Christmas. Buy at the right time and you should be able to get this for £40 cash.

  4. You can regularly pick up the LPR for £40/45 (as an example) which makes this even less worthwhile

  5. I personally don’t like bollinger. But I could see myself going for the krug.

  6. For pre-Christmas drinks discounting, Tesco has 25% off 6 x wine and champagne in store until 31 October. Includes special offer lines. Also on their groceries website, but not tescowines.com this time…

    • And Morries has Bollinger down to 30 from 40, so it might be possible to do one of the price-match thingies at Tesco and possibly pick up the Bolly for 25pc off and 10 pounds off for price match too…

  7. Yes this tempting to an Avios-rich, cash poor alcoholic.

  8. Don’t forget virgin wines… £20 off £70 spend with Amex, and I also used a £50 off voucher, and got 3000 miles back for a triple dip! Net cost £50 for 12 bottles of bubbly 😎

  9. https://www.wine.ba.com/apps/merchandise/ – is not working! So can’t redeem my Avios for wine via the BA website!

    • You can use ‘Combine My Avios’ (if you have an avios.com account) to move them over there and redeem.

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