Maximise your Avios, air miles and hotel points

Swap your Avios points for beer … or wine …. or Bollinger

Links on Head for Points may pay us an affiliate commission. A list of partners is here.

Not many people know that British Airways Executive Club has a service, in association with their wine partner Laithwaites, to allow you to trade your Avios for beer, wine or champagne.

I thought I’d give this another plug today as there are still three days left to redeem Avios for selected cases at a 20% discount.

Here are the cases currently on offer until 28th June:

  • Big Red Dozen (was 18,100 Avios / now 14,400 Avios)
  • Celebration Dozen (was 19,600 Avios / now 15,600 Avios)
  • Prosecco Dozen (was 22,300 Avios / now 17,800 Avios)
  • Deluxe Mix Dozen (was 18,200 Avios / now 14,500 Avios)
  • New Zealand Sauvignon Blanc Dozen (was 22,700 Avios / now 18,100 Avios)
  • Everyday Mix Six (was 9,000 Avios / now 7,200 Avios)
  • Deluxe Mix Six (was 10,000 Avios / now 8,000 Avios )
  • Prosecco Six (was 11,900 Avios / now 9,500 Avios)
  • Everyday Red Six (was 9,300 Avios / now 7,400 Avios)
  • Everyday White Six (was 9,000 Avios / now 7,200 Avios)

The good news is that the alcohol is genuinely free.  You don’t need to pay a penny of postage.  Simply order online and your alcohol will be delivered to your door “within 7 days”.

Now, of course, the question you should ask is : “Is this good value for my Avios?”.  And, to be honest, the answer is usually No.  That is a little beside the point, though.  If you are Avios-rich, then trading in a few for a nice treat is a good way to go.

I cannot link directly to the website because you need to tick a box to agree that you are over 18.  Go here, scroll to the bottom and click the link.

The issue with wine – especially when it is primarily own-label, as most of Laithwaites bottles are – is that it is difficult to work out if you are getting a good deal or not.  However, there is a clue.

Laurent Perrier Rose

Laithwaites is offering Laurent Perrier Rose for 12,600 Avios per bottle, including delivery.  You can currently buy this on the Marks & Spencer website for £60 with free delivery if you spend over £100.  This means you are getting 0.5p per Avios which is hardly a fantastic deal.

Meanwhile, a single bottle of Dom Perignon 2009 is 22,900 Avios.  This sells for £145 at Amazon here which means you are getting 0.63p per Avios point.  This is a lot better in terms of value – better per point that using your Avios for some British Airways services such as seat selection.

There are cheaper options, of course.  The cheapest wine package is a very reasonable 7,200 Avios for 6 mixed bottles in the current 20% off promotion which – as it includes delivery – can’t be sniffed at.  Beer lovers may prefer a case of 20 bottles of British beer for 8,900 Avios.

Clearly this is not the greatest use of your Avios points.  However if, like myself, you are sitting on a large pile of them indeed, the temptation to swap a small percentage of them for some Bollinger or Laurent Perrier Rose for the Summer barbeque is tempting ….


How to earn Avios points from UK credit cards

How to earn Avios from UK credit cards (October 2021)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

There are two official British Airways American Express cards. Both have increased sign-up bonuses until 2nd November 2021:

British Airways BA Amex American Express card

British Airways American Express

10,000 Avios for signing up, no annual fee and an Economy 241 voucher for spending ….. Read our full review

British Airways BA Premium Plus American Express Amex credit card

British Airways American Express Premium Plus

40,000 Avios and the UK’s most valuable credit card perk – the 2-4-1 companion voucher Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points, such as:

Nectar American Express

American Express Preferred Rewards Gold

Your best beginner’s card – 30,000 points, FREE for a year & two airport lounge passes Read our full review

American Express Platinum card Amex

The Platinum Card from American Express

60,000 points and an unbeatable set of travel benefits – for a fee Read our full review

The 30,000 points bonus on Amex Gold runs to 9th November 2021. The 60,000 points bonus on The Platinum Card runs to 2nd November 2021.

Run your own business?

We recommend Capital On Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card:

Capital On Tap Business Rewards Visa

The most generous Avios Visa or Mastercard for a limited company Read our full review

You should also consider the British Airways Accelerating Business credit card. This is open to sole traders as well as limited companies. This card has a limited time offer of 60,000 Avios when you sign up:

British Airways Accelerating Business American Express card

British Airways Accelerating Business American Express

60,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

(Want to earn more Avios?  Click here to visit our home page for our latest articles on earning and spending your Avios points and click here to see how to earn more Avios this month from offers and promotions.)

Comments (5)

  • Paul says:

    Rob, can you consider an article on best non flight use for the Iberia Avios many should get following the 90,000 offer last week? Particularly deals for U.K. IB members.

  • Phil says:

    If your paying £60 for LPR you are shopping in the wrong place! I never pay above £40

  • paul says:

    Okay some of our avios spend this year has been on wine. We are not heavy drinkers but do like a little glass on the off occasion. I appreciate it all has a cost, but when I collect via shopping, then i view them as free. So a glass of free wine, is in my view, all well and good. Some of the wine is really nice.

  • Andrew says:

    I haven’t spent Avios on flights for a couple of years now, except for a RFS coming up.
    Hotels have been my thing, DUB before EX EU trips, Platinum, 4 Seasons and Mandarin in Vegas.

The UK's biggest frequent flyer website uses cookies, which you can block via your browser settings. Continuing implies your consent to this policy. Our privacy policy is here.