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Swap your Avios points for beer … or wine …. or Bollinger! 20% discount still available

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Not many people know that British Airways Executive Club has a service, in association with their wine partner Laithwaites, to allow you to trade your Avios for beer, wine or champagne!

I thought I’d give this another plug today as there are still three days left to redeem Avios for selected cases at a 20% discount.

Here are the cases currently on offer until 28th June:

  • Big Red Dozen (was 18,100 Avios / now 14,400 Avios)
  • Celebration Dozen (was 19,600 Avios / now 15,600 Avios)
  • Prosecco Dozen (was 22,300 Avios / now 17,800 Avios)
  • Deluxe Mix Dozen (was 18,200 Avios / now 14,500 Avios)
  • New Zealand Sauvignon Blanc Dozen (was 22,700 Avios / now 18,100 Avios)
  • Everyday Mix Six (was 9,000 Avios / now 7,200 Avios)
  • Deluxe Mix Six (was 10,000 Avios / now 8,000 Avios )
  • Prosecco Six (was 11,900 Avios / now 9,500 Avios)
  • Everyday Red Six (was 9,300 Avios / now 7,400 Avios)
  • Everyday White Six (was 9,000 Avios / now 7,200 Avios)

The good news is that the alcohol is genuinely free.  You don’t need to pay a penny of postage.  Simply order online and your alcohol will be delivered to your door “within 7 days”.

Now, of course, the question you should ask is : “Is this good value for my Avios?”.  And, to be honest, the answer is usually No.  That is a little beside the point, though.  If you are Avios-rich, then trading in a few for a nice treat is a good way to go.

I cannot link directly to the website because you need to tick a box to agree that you are over 18.  Go here, scroll to the bottom and click the link.

The issue with wine – especially when it is primarily own-label, as most of Laithwaites bottles are – is that it is difficult to work out if you are getting a good deal or not.  However, there is a clue.

Laurent Perrier Rose

Laithwaites is offering Laurent Perrier Rose for 12,600 Avios per bottle, including delivery.  You can currently buy this on the Marks & Spencer website for £60 with free delivery if you spend over £100.  This means you are getting 0.5p per Avios which is hardly a fantastic deal.

Meanwhile, a single bottle of Dom Perignon 2009 is 22,900 Avios.  This sells for £145 at Amazon here which means you are getting 0.63p per Avios point.  This is a lot better in terms of value – better per point that using your Avios for some British Airways services such as seat selection.

There are cheaper options, of course.  The cheapest wine package is a very reasonable 7,200 Avios for 6 mixed bottles in the current 20% off promotion which – as it includes delivery – can’t be sniffed at.  Beer lovers may prefer a case of 20 bottles of British beer for 8,900 Avios.

Clearly this is not the greatest use of your Avios points.  However if, like myself, you are sitting on a large pile of them indeed, the temptation to swap a small percentage of them for some Bollinger or Laurent Perrier Rose for the Summer barbeque is tempting ….

(Want to earn more Avios?  Click here to visit our home page for the latest articles on earning and spending your Avios points and click here to see how to earn more Avios from current offers and promotions.)

Comments (5)

  • Paul says:

    Rob, can you consider an article on best non flight use for the Iberia Avios many should get following the 90,000 offer last week? Particularly deals for U.K. IB members.

  • Phil says:

    If your paying £60 for LPR you are shopping in the wrong place! I never pay above £40

  • paul says:

    Okay some of our avios spend this year has been on wine. We are not heavy drinkers but do like a little glass on the off occasion. I appreciate it all has a cost, but when I collect via shopping, then i view them as free. So a glass of free wine, is in my view, all well and good. Some of the wine is really nice.

  • Andrew says:

    I haven’t spent Avios on flights for a couple of years now, except for a RFS coming up.
    Hotels have been my thing, DUB before EX EU trips, Platinum, 4 Seasons and Mandarin in Vegas.