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Curve Rewards launches today – double-up on your existing credit card rewards

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(EDIT:  Curve has changed a lot since this article was published.  Please do not rely on the information here.  Instead, please click here to read our detailed 2020 Curve review, which includes a link for a free £10 credit when you sign up.)

After a number of delays, The Curve Card launches Curve Rewards at 3pm today. Hopefully.

This has been some time coming, to put it mildly, but it does look it will be quite cool when it is up and running.

Curve Rewards offers you instantaneous cashback when you use your Curve card at one of the 50 participating retailers.  No waiting around for ‘pending’ or ‘validating’ – the cashback will be available to spend as soon as you leave the store.

If you are not familiar with the Curve Card I will run through the product again at the bottom of this article.  The key things to know are:

  • The basic version of Curve is free (in fact, Curve will pay you £5 for trying it out if you use my referral code below)
  • Curve is now available for Android users as well as iPhone
  • Curve works with any other Visa or MasterCard you hold

Curve is currently targeting the small business market.  You will be asked to confirm that you run your own business, are a partner in a partnership or have some form of self employed income on top of your regular job during the application process.  If you do not feel able to make this declaration, you should wait for the consumer version of the card which will be launched soon.

Who are the Curve Rewards partners?

The following retailers are Curve Rewards partners.  From a travel perspective, the key one is Marriott.

The two cashback rates shown are for the Blue (free) and Black (paid) Curve Cards respectively. Remember that tracking does not start until 3pm today so don’t hit the shops at lunchtime.

Merchant / Blue Card / Black Card
Argos / 1.50% / 3%
Arcadia Group / 1.50% / 3%
ASK Italian / 1.50% / 3%
B&Q / 1.50% / 3%
Babies R Us / 1.50% / 3%
Belgo / 1.50% / 3%
Bella Italia / 1.50% / 3%
Boots UK / 1.50% / 3%
Burton / 1.50% / 3%
Cafe Rouge / 1.50% / 3%
Caffe Nero / 1.50% / 3%
Carpetright / 1.50% / 3%
Debenhams / 1.50% / 3%
Dorothy Perkins / 1.50% / 3%
Ernest Jones / 1.50% / 3%
Evans / 1.50% / 3%
Evans Cycles / 1.50% / 3%
Feelunique / 1.50% / 3%
Gap Inc. / 1.50% / 3%
Goldsmiths / 1.50% / 3%
H.Samuel / 2.50% / 5%
Halfords / 1.50% / 3%
House of Fraser 1.50% 3%
Leslie Davis / 1.50% / 3%
Marks & Spencer / 1.50% / 3%
Marriott International / 1.50% / 3% (UK hotels only)
Miss Selfridge / 1.50% / 3%
Moss Bros. / 1.50% / 3%
Mothercare / 1.50% / 3%
New Look / 1.50% / 3%
Outfit / 1.50% / 3%
Papa John’s Pizza / 1.50% / 3%
Pizza Express / 1.50% / 3%
River Island / 1.50% / 3%
Spafinder / 1.50% / 3%
T.G.I. Fridays / 1.50% / 3%
The White Company / 1.50% / 3%
The Works / 1.50% / 3%
Thorntons / 1.50% / 3%
Topman / 1.50% / 3%
Topshop / 1.50% / 3%
Toys R Us / 1.50% / 3%
Tune Tribe / 1.50% / 3%
Virgin Experience / 2.50% / 5%
Wallis / 1.50% / 3%
Waterstones / 1.50% / 3%
Wilko / 1.50% / 3%
Wyevale Garden Centres / 1.50% / 3%
Yo! Sushi / 1.50% / 3%
Zizzi / 1.50% / 3%

How does Curve Rewards work?

Your Curve Card ‘wallet’ in the app contains – as well as your stored Visa and Mastercard products – a card called Rewards.

As soon as you make a purchase at any of the participating retailers in Curve Rewards, your cashback is added to your Curve Rewards card.

Spend £50 in Marks & Spencer and you will get 75p if you have the free Curve Card or £1.50 if you have the premium version.  This money is added IMMEDIATELY (in theory!).

To spend your Curve Rewards cash, simply switch the linked card in the app from a normal Visa or Mastercard to the Curve Rewards card.  The value of your next transaction will be deducted from your Curve Rewards balance.  The only condition is that the transaction cannot be larger than your Rewards balance.  Curve Rewards money cannot be withdrawn via an ATM.

Will I receive my existing Visa and Mastercard rewards as well?

Yes.  You still receive the normal rewards on the Visa or Mastercard linked to your Curve Card.  The Curve Rewards cashback is an extra bonus.

You cannot link an American Express to Curve.  This means that you need to work out whether the Curve Rewards cashback – plus the rewards on your Visa or Mastercard – are a better deal than the rewards on your Amex card.

If you are getting 1.5% cashback via Curve Rewards at M&S PLUS rewards from a Visa or Mastercard worth, say, 0.5p, this is likely to be more valuable than 1.5 Avios on a BA Premium Plus or 1 Membership Rewards point on an Amex Gold.

Background to Curve

The rest of this article is aimed at new Head for Points readers who haven’t come across Curve before.  You can skip this if you have read my previous article.  The code to use to get £5 of reward points when requesting your free Blue Curve Card is at the bottom.

What can a Curve Card do and how can I get one? 

Carry all of your Visa and Mastercard products on one card

The idea behind Curve is that you can link all of your Visa and Mastercard products (and, long term, hopefully Amex) cards to Curve, allowing you to just carry one card with you. Using the Curve app, you can switch the card which is recharged with your purchase. For businesses, there are additional features such as the ability to scan a receipt with your phone and have it stored alongside the transaction data.

Save money when spending abroad

Curve can also be used abroad. It charges the wholesale rate + 1%, compared with the 3% charged by most credit and debit cards, so you will save 2% AND still receive miles or points from the Visa or Mastercard linked to your Curve Card.

Supercard obviously does the same trick with zero FX fees but those of us who were using Supercard last year will know that the decline rate – especially for anything over £100 – is very high. Curve appears to be more reliable based on feedback from HfP readership and my own experiences. That said, you might as well get yourself a Supercard too (download the app here to apply) because it is free.

Both Curve and Supercard let you reduce your fees on foreign spend without having to apply for a specialist ‘no FX fees’ credit card. This will put less strain on your credit record if you are thinking of applying for other miles and points credit cards.

Earn free miles and points every month

There is another benefit. You can withdraw £200 of cash from an ATM each month and charge it to a Visa or Mastercard credit card as a purchase. If you have the IHG Rewards Club Premium Mastercard, for example, you would earn 400 IHG Rewards Club points per month by doing this, totally free. Additional ATM withdrawals recharged to a credit card will incur a fee. Withdrawals recharged to a debit card are free.

Add contactless functionality to any non-contactless card

One other potential benefit – which I find handy – is that Curve is contactless. If your main Visa or Mastercard product is not contactless, linking it to a Curve card is an easy way to gain contactless functionality.

Curve prepaid MasterCard

Earn £5 when you refer a friend for their own free card

You will earn £5 for any friends you refer to Curve, even though the card is free.  Your friends will also get £5 credit for signing up. If you have a large social media following you could do quite nicely by promoting Curve at the moment.

The £5 reward is triggered with your first purchase using Curve and is added to your Curve Rewards balance.

Earn cashback when you spend at selected retailers

I outlined Curve Rewards earlier in this article.

Section 75

I should mention Section 75 coverage at this point. Because you are not paying directly with your credit card, you are not not covered under Section 75 of the Consumer Credit Act if the retailer goes bust before you have received your goods.

The same situation applies if you use PayPal, Supercard, Revolut or any other payment intermediary. For large transactions, such as a flight or holiday, it makes more sense to pay directly.

Get £10 free if you apply for a free Curve card

Curve will pay you £10 for trying it out if you use our link.


With £2m of new funding recently raised and Curve Rewards now finally live, the company is looking to accelerate its roll-out. You have absolutely nothing to lose by giving them a try under this offer if you are a qualifying ‘small business’ person.

Want to earn more points from credit cards? – April 2024 update

If you are looking to apply for a new credit card, here are our top recommendations based on the current sign-up bonuses.

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

You can see our full directory of all UK cards which earn airline or hotel points here. Here are the best of the other deals currently available.

British Airways American Express Premium Plus

25,000 Avios and the famous annual 2-4-1 voucher Read our full review

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express

40,000 bonus points and a huge range of valuable benefits – for a fee Read our full review

Virgin Atlantic Reward+ Mastercard

15,000 bonus points and 1.5 points for every £1 you spend Read our full review

Earning miles and points from small business cards

If you are a sole trader or run a small company, you may also want to check out these offers:

British Airways Accelerating Business American Express

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

American Express Business Platinum

40,000 points sign-up bonus and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and FREE for a year Read our full review

Capital on Tap Business Rewards Visa

Huge 30,000 points bonus until 12th May 2024 Read our full review

For a non-American Express option, we also recommend the Barclaycard Select Cashback card for sole traders and small businesses. It is FREE and you receive 1% cashback on your spending.

Barclaycard Select Cashback Business Credit Card

1% cashback uncapped* on all your business spending (T&C apply) Read our full review

Comments (167)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • bill says:

    How do I use my points and get my fiver?

    • bill says:

      Got it

      • Alan says:

        Some retailers will happily split a transaction for you so you can just put £5 on a card. The self service tills in Woolies in Oz do this and it’s great for spreading a bill around different cards for offers!

    • Genghis says:

      Select the Curve rewards card in app and spend

      • Stuart Sunley says:

        Twice I have tried to do this with a spend of exactly £5. Both times it charged my linked debit card instead. Don’t know why I wasted my time…

        • Alan says:

          It’s definitely working to an extent – I’d left my Curve card selected in the app by mistake this evening then was confused when I went to pay for drinks with contactless and it was refused with insufficient funds – given just the original £5 is on there they makes sense! Looks like it was trying to bill it rather than a credit/debit card though!

          • Andy S says:

            Happened to me too. Accidently left the curve card selected and tapped for a 3 quid bill in sainsburys , it went through fine, it wasn’t until I checked the app and saw the balance of 2 quid that I realised.
            So it doesn’t have to be exactly a fiver to spend!!

          • Alan says:

            Nope, just have to keep under the available balance like a pre-paid card I guess. Amazon account top-ups always handy to use residual random amounts!

      • bill says:

        Bought an amazon gift card

  • Alan says:

    They’re working on it, drop a message to support and they can keep a note of your interest. I think they were hoping to be able to do it within a month.

  • XH says:

    So let me see I got this straight: if you don’t use your Curve on one of those merchants in the list, you don’t earn anything?

    • Brian W says:

      Why would curve give you any points if you didn’t use it? Or do you mean if you use your Curve at a non-listed merchant do you earn anything? Answer to the latter is no.

      • the real harry1 says:

        Indeed. cf Simply don’t use your Amex card in Tesco: you won’t pay anything, you won’t get any Tesco clubcard points & you won’t earn any Amex MR points, sounds like a good deal to me but at least you got out of the house 🙂

      • XH says:

        Yes, this is what I asked (the latter!). Tks.

    • Mr Dee says:

      Although we hoped Curve would offer a reward percentage, in Curve tradition it was another let down and probably a sign of the ‘Curve’ its business will be going hehe

      • Mr Dee says:

        I meant a reward percentage on all purchases rather than just selected retailers

        • Chris says:

          Agreed – I was expecting reward for all purchases, I held on to the card expecting them to do something good but instead we get a handful of retailers that most people can obtain bigger discounts from using other cards.

  • GWR66 says:

    Can’t seem to create account after downloaded app from link / Google Play. Get “Launch Cancelled” and “Your magic sign-in link has expired…” messages.

  • Waribai says:

    I just spent £3:40 at our work coffee store which is a franchise of Costa and received 10 points in Curve rewards. Is this an error?

    • BigDave says:

      nice one – costa isnt on robs list perhaps its on curve’s list ?

      • Waribai says:

        No, I suspect that the place I work at is an educational institution which has the same name as one of the retailers on the list!

  • Jeff says:

    Hi and sorry if this has been responded already but i can’t find it here. I’ve now registered with Curve (Thanks Rob) and was wondering if they would accept visa gift cards to be added to the curve card/ And if so, why not buying the visa gift cards with an Amex card and add them to curve then/ As a kind of workaround to the recent Amex removal. Or maybe this is against AmEx or Curve T&C but was just wondering. Thanks for your help Rob and the community.

    • Genghis says:

      Do you know a place where visa gift cards can be bought fee free?

      • Jeff says:

        Nope. The idea was to be able to get charge Curve with Visa gift card and pay wherever amex is not accepted with it

      • Rob says:

        Can’t do it, can you? Unless is still alive out there somewhere. Because how would you make any money selling a fee free Visa card?!

        • Jeff says:

          Was actually thinking of buying at Morrisons let’s say £25 gift card with my AmEx, then add them to Curve and pay with it whenever i need to pay somewhere AmEx is not accepted. That way, i get my rewards points for having used my Amex at Morrisons, and can use the £25 visa gift card within Curve wherever AmEx should have been refused. My problem is: If this is do-able, is it against both providers T&C? I’m asking here because i can see Rob has been covering Curve for a long time but i could not see any post related to that other litle workaround….

          • the real harry1 says:

            what giftcard from Morrisons are you thinking of adding? B&Q? 🙂

          • Alan says:

            But you’d have to pay a fee for a Visa gift card – all the fee free ones are retailer cards?

    • the_real_a says:

      Apart from Mondo / N64, prepaid gift cards cannot be added to Curve by design. They updated their T&C`s recently.

    • the_real_a says:

      Apart from Mondo / N64, prepaid cards (Visa/MC) cannot be added to Curve by design. They updated their T&C`s recently.

  • Jeff says:

    EDIT: *I meant “to be able to charge Curve w/ the visa gift card” – Sorry for the typing error

    • Mr Dee says:

      You link cards to Curve which are then charged, I doubt a pre paid visa would even be allowed to be added to Curve never mind the activation fees which would outweigh the benefit of some points.

      • Jeff says:

        Thanks Mr Dee 🙂 But i’m stubborn, so i will still get a £25 visa prepaid with the amex at Morrisons, activate it and try to add it to Curve. Will see and report here. Just thought someone tried it before and was looking for a feedback. If no one tried this before, happy to try myself and inform the HFP community.

        • the real harry1 says:

          nobody understands what you are trying to prove

          if you have to pay (say) £3.95 fee to get the card, you already lost money

          • the real harry1 says:

            the only thing you’re missing is you haven’t actually done it 🙂

          • Genghis says:

            @Jeff. These Visa cards usually come with a £2.95 fee for a £25 card or a £3.95 for £50. So taking your £25 example, you’d pay £27.95 but the card is only worth £25. Yes you get your 25 MR points but it’s actually cost you £2.95 or nearly 12p a pop – they’re worth just over 1p. So yes you may be able to transfer Amex to Visa but with so much wastage, I wouldn’t bother. I’d still like to know if it works, however

          • Alan says:

            I really don’t understand what you’re talking about here, Jeff – are there some prepaid Visa cards you’ve found that DON’T have a purchase fee? We’re not talking about the likes of Amazon or other store ones here but the straight cash ones – all the ones I’ve seen in Morrison’s or Tesco have a fee attached, so you’ll pay more than £25 for the card.

        • Genghis says:

          I’m interested in the results Jeff. Please try and report back. I think you’re barking up the wrong tree in the current points climate but would be good to know for future.

          • the real harry1 says:

            sure we’d all be interested in how much they lost overall

            a couple of years ago you could get prepaid MC or Visa through travelex, in itself was profitable I suppose, if it could be added to Curve?…

  • Temp says:

    Does anyone know if charge is same if you have a foreign currency card (eg. Euro) and want to take out cash in another currency elsewhere, eg. Asia? Is it still £2 + 1% regardless of what the bank normally charges?

    • Rob says:

      Curve is very smart here. You don’t pay a fee if you link a foreign currency card. Take a look at their FAQ’s, it should be in there.

      • Genghis says:

        I thought it was if you have for instance a EUR underlying card and pay in EUR with card currency set in EUR then there are no fees. Isn’t this Q slightly different?

        • Rob says:

          If it is, I am wrong!

          • Temp says:

            I did have a look at the FAQs before asking, but can’t work it out. Reason I ask is as I have a Euro account and thought I could maybe use those rather than devalued pounds when travelling. I’ll ask Curve and let you know.

          • Temp says:

            *Travelling ex-Europe

          • Temp says:

            From Curve:

            “The only charge you will receive from us is a £2 flat fee when withdrawing cash in a currency different to your payment card. We use a low conversion rate equivalent to the wholesale +1%. All transactions with Curve originate in London, so if your card issuer charges you for making transactions which originate in UK, this is something to be aware of. You won’t experience any conversion fees from your bank however.”

            So if I understand correctly, it’s 1% for spend, £2 + 1% for cash withdrawals, + any charge your bank charges for UK transactions.

          • Alan says:

            Although presumably this means that if you have the card linked to your Lloyds card, as long as you switch the currency of that card to match the currency for the cash you’ll be withdrawing then there shouldn’t be any charge?

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