British Airways and mail order wine group Laithwaites ran The British Airways Wine Club for many, many years.
At some point in the last couple of years this was quietly retired, although Laithwaite’s continued to offer Avios points with wine purchases.
BA and Laithwaite’s have now launched a new venture – Wine Explorer.
Full details of Wine Explorer can be found on the Laithwaite’s website here.
The introductory offer consists of your choice of three cases of 12 bottles, priced from £53 to £66. You will receive 1,000 Avios with any of these cases.
Future orders will earn 250 Avios per case. Importantly, this is NOT a subscription arrangement. You are not signing up to receive monthly shipments of wine.
There is also a competition running to launch Wine Explorer. Everyone who buys a case will be entered into a prize draw to win two economy British Airways flights to Santiago, Chile. As this is the longest flight on the BA network, and will require you to spend 28 hours in economy on the round trip, you may not be too keen on winning …..! No hotel is provided, just the flights.
This offer runs until 10th April although I expect to see a rotating selection of new member promotions.
PS. If you were wondering if Tesco is planning any generous Clubcard bonuses on wine purchases in the short term, which would be a better deal for Avios than this, they are not. We asked them!
(Want to earn more Avios? Click here to visit our home page for the latest articles on earning and spending your Avios points and click here to see how to earn more Avios from current offers and promotions.)
About Head for Points
I just placed an order using the link in an email that I got from BAEC on Wednesday. Went through fine. Ordered the NZ Sauvignon Blancs. Just got an email confirmation for the order.
I just found the same email and ordered successfully from that link. Must be something I’d with the HFP link.
Odd not I’d
Can u post the link on here so we can try it?
I got the same expired message when using the original link but it worked using Nick_C’s link above
Thanks Nick, straight through no probs using your link!
Maybe it’s to do with which case you choose then, I tried the French and the Merlot and got the expired msg for both
The prize is pretty poor – economy flights from Heathrow so excludes all of us in the regions. Thanks BA
Which regions are banned from flying from Heathrow then? Is West Midlands?
Are there any regions outside Heathrow’s catchment area ?
Surely just scrub and prisons no ?
District 12 – I pledge Tribute
some folk are never happy …
Although it is a recurring issue with BA competitions and sadly a reflection of how little regard/thought they tend to have for those not flying direct from London.
Just tried to buy and got the same message as others offer expired. I am wondering if we are in a time warp and today is in fact the 10th April and not the 26th Feb.
I just tried to buy it. Input all the delivery, personal and payment details and it says it’s expired!!
Yep, just fell into this trap as well, all my details painstakingly entered for an expired promotion message.All for 1k Avios and a prize of two flights I Really do not want
Think I’ll nip down to Majestic instead for better wine and less bother..
Yeay. Used Nick C’s link and got my NZ Sauvignon Blanc ordered 1st time. Thanks Nick C.
yep got the NZ case as it looks best value
I also used the Recommend to Friends link they give you & sent it to my wife, the 3 cases that turned up for her were not as good as the BAEC cases, so I copied & pasted over the BAEC link
she got the BAEC case instead
& I still got my £20 credit
I took them up on the wine offer, a first time purchase. Avios received already but only 250, not the 1000 that I was expecting.
I’m worried about that as,well. Purchased through the link and no reference to being expired, so I will be chasing them up,with a screenshot if I only get the 250
Email them with your order number if the extra points don’t arrive: [email protected] I got a response within a few hours saying the extra points would be added, and I should allow up to 14 days to see them hit my balance.
Thanks for the tip – I did this as I only received 250 avios and they have advised I will be credited within 14 days.