Should you use your Avios for BA’s ‘Experiences’ rewards?

You may not know this, but British Airways Executive Club has a range of ‘Experiences’ redemptions.  Available in most major cities in the world, you can redeem your Avios points for local attractions or sightseeing tours.

There is a tiny bit of explanation about the programme on the ‘Spending Avios’ page here at  Click on ‘Book Experiences’ to be taken to a log-in screen.

It is fair to say upfront that this is unlikely to be the best use of your Avios.  However, if you are Avios rich, it is not a bad option.

Les Mis

As will most third party Avios redemptions, such as hotels or wine, you tend to get around 0.5p to 0.6p per Avios.

To a lot of people, this is not a great deal.  It is certainly far poorer value than using them for flights – even economy long-haul redemptions should get you over 0.5p of value!

However, if you have more Avios than you can realistically use, or if you earn your Avios from business travel and therefore value them intrinsically at nothing (as you spent nothing to earn them), then these options are worth a look.

Here a few example of experiences I am offered in London if I look at May 12th – May 14th:

Thames river cruise and London Eye ticket – 7,650 Avios per person

Afternoon tea at Grosvenor House hotel – 8,400 Avios per person

London Eye champagne experience – 6,650 Avios per person

Stonehenge / Windsor / Bath day trip – 13,850 Avios per person

Hard Rock Café two course meal, soft drinks and queue jump – 3,500 Avios per person

London Dungeon ‘no queue’ tickets – 4,050 Avios per person

There are 28 options offered for London so you may well find something of interest – even if you live here!  There are similar packages available for other major tourist cities.

(Want to earn more Avios?  Click here to visit our home page for the latest articles on earning and spending your Avios points and click here to see how to earn more Avios from current offers and promotions.)

Bits: last day for 2,400 Avios from LEGO, see the French Open Tennis with Emirates Skywards
10am update: First pictures of the new Club Europe breakfast!
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  1. Actually just checked looking for London – poor selection if I am honest.

    Better on other websites.


    • You can get 2for1 on a lot with train tickets if you look at daysoutguide. If you don’t need train tickets, you might find it cheaper than buying without still.. e.g. buy a single from vauxhall to waterloo or similar.

  2. I’ll start off today’s comments with something completely off topic. Am at Delhi airport Plaza Premium lounge ( used by Virgin, Jet, Etihad, etc). Not as impressive as I’d like. Mediocre in my opinion, not particularly suited to the western pallet. range of cupcakes, cereals, toast and a few Indian items including made to order dosa (south Indian pancakes). Mango juice and water on offer to drink. spacious, but seating isn’t very comfortable. there’s probably about a sixty to seventy armchairs here, and it’s 50% full.

  3. O/T: worth a laugh, classic example of lack of human empathy and compassion, complete failure of common sense. “Rules are Rules”…

    • Peter K says:

      Personally I can understand the airlines stance. When you start to relax rules you start to have more people trying it on. If you have one rule applies to all then everyone knows where they stand.
      It can seem harsh but the people who used the (cheap) tickets should have followed the rules for their tickets.

    • TGLoyalty says:

      Not that I don’t have any sympathy for the kids but the rules are there for rider tickets and if you break the rules you face the consequences.

      As they have said travellers paying for tickets can wear whatever they see fit travellers on riders need to stick to the dress code

      Bit like asking to let extra guests into lounges etc yes its good when they bend the rules for your child but why complain when you know you are in the wrong?

      Being a chid or having a child doesn’t excuse you from the rules, intact bending them probably does more harm long term than enforcing them.

    • RussellH says:

      No doubt I am being thick, but when I was in primary (1950s), ‘leggings’ were synonimous (Sp??) with ‘trousers’.They were indeed banned in school, even in the depths of winter. Boys wore shorts. Gilrs wore skirts. Leggings were acceptable in the cloakroom, though, as long as you had your shorts on under them (boys) or were under your skirt (girls), and you took the leggings off before entering the school proper.