Maximise your Avios, air miles and hotel points

I check out the new British Airways domestic Club Europe

Links on Head for Points may pay us an affiliate commission. A list of partners is here.

One of the more positive British Airways developments this year has been the launch of Club Europe business class on domestic flights.

You can argue that this was forced on British Airways as a way of protecting its long-haul revenue.  Connecting passengers from First Class or Club World long-haul flights were not impressed to find themselves in a potential middle seat with minimal leg room and needing to pay for food and drink.  It only needs one or two £4,000 long-haul tickets every day to disappear to another airline to undermine the entire buy-on-board / reduced leg room economics.

(Not that leg room is any better in Club Europe, of course, unless you are in Row 1.  It probably feels more spacious if you are sat at the front with an empty middle seat.)

My key question was ….. could the crew cope with serving a 5-row (probably 17 passenger) Club Europe cabin on the 35 minute flight to Manchester?

The answer is Yes.

My outbound was the 10.10 departure from Terminal 5.  This meant that I missed breakfast by 11 minutes.

(As an aside, I also got to try the First Wing for the first time, and it worked well.  The only downside is that if you arrive by tube, as I did, you have to walk the full length of Terminal 5 to get to the First Wing area.  It is easier when arriving by taxi as you can ask to be dropped at the far end of the terminal.)

The crew handed out hot towels whilst taxiing to save time once airborne.  I was offered a choice of a continental meat plate or a cheese and tomato panini.

I took the panini:

British Airways domestic business class meal

The good news is that it was hot and, as cheese and tomato paninis go, tasty.  In typical BA fashion, however, they messed up the little things:

the presentation is not great – the fruit, for example, is weirdly positioned in one half of the plate

there is butter on the tray – happily the staff did not insult my intelligence by offering me a bread roll to accompany my panini, although they were available if I wanted one

the UHT milk carton is upside down and had taken quite a battering somehow

…. and when I asked for a coffee, the milk was added by the crew from a carton on the trolley, so what was the UHT milk for?

the coffee cup was freezing cold, which led to an interesting sensation when I tried to drink the hot coffee out of it.   It also made the coffee go cold more quickly, which is a shame as the new tall mugs should hold heat better than the old short fat ones.

there was no ‘cleaning towel’ – these seem to have gone for good

The crew was excellent, however, and everything was served, consumed and cleared away in good time before our landing into Manchester.

Whilst I am very sceptical about the idea of offering a panini as a ‘meal’ on, say, the evening flight from Frankfurt to London, as a mid-morning snack it was perfectly acceptable.

I returned on the 15.45.  This was an ‘afternoon tea’ service which got me the choice of a cheese ploughman’s lunch or a sandwiches and cake combo.  I took the latter:

British Airways domestic business class meal

This was, frankly, poor.  The sandwiches are as pathetic as they were before the recent Club Europe catering changes.  The scones have been replaced by an odd piece of cake.  Yet again, the tray contains a UHT milk carton even though my coffee came with milk in it as I requested  it white.

That said, it was 4pm in the afternoon and I wasn’t in need of a major meal.  You also need to remember that this is still a major improvement on the (non-existing) meal that a connecting Club World passenger would have received previously.

One issue was that the passenger in 2D (I was in 1D, 1A and 1C were also taken) was served first.  I’ve no idea why – he didn’t seem like off-duty crew – but it seemed a little odd to me and presumably also to the other passengers further forward.  It wasn’t because he had a special meal ordered because he was given the same two choices as the rest of us.  As he was in Row 2 out of five, there was no risk that he wouldn’t have got his first choice either.

Is domestic Club Europe worth it?

One little-regarded side effect of the introduction of domestic Club Europe is that it allows non-status passengers to get British Airways lounge access on domestic Avios redemptions.  This wasn’t possible before.

My flight was 7,750 Avios + £25 each way.  A EuroTraveller ticket would have been 4,000 Avios + £17.50.  A cash ticket in EuroTraveller would have been over £300 as the trip was arranged with just 24 hours notice.

The extra 3,750 Avios and £7.50 gets you (assuming you don’t have BA status):

additional baggage allowance (unlikely to be needed, admittedly, if you are only travelling domestically)

fast-track security

lounge access

priority boarding

free food and drink on board

empty middle seat

seat at the front

….. which is a pretty good deal in my view.

If you already have status, as I do, it is a marginal call – although, for my outbound flight, there were no Avios EuroTraveller seats available so I had no choice.

As I am Avios-rich, I consider the extra 3,750 points + £7.50 each way a fair price for a seat at the front (1D), empty middle seat (the outbound flight was virtually full so I wouldn’t have had that in EuroTraveller unless I got a Gold seat-block) and the outbound panini, fruit plate and coffee.  The meal on the return was less impressive and the flight was emptier, but I would still do it again if I had to take the same flight next week.

I was, overall, impressed by the whole domestic Club Europe experience compared to how things were before on internal UK services.

how to earn avios from credit cards

How to earn Avios from UK credit cards (January 2021)

As a reminder, there are various ways of earning Avios from UK credit cards.  Many cards also have generous sign-up bonuses!

There are two official British Airways American Express cards:

British Airways American Express card

British Airways American Express

5,000 Avios for signing up, no annual fee and a companion voucher for spending £20,000 Read our full review

BA Premium Plus American Express card BAPP

British Airways American Express Premium Plus

25,000 Avios and the UK’s most valuable credit card perk – the 2-4-1 companion voucher Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points, such as:

Nectar American Express

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & two airport lounge passes Read our full review

American Express Platinum card Amex

The Platinum Card from American Express

30,000 points and an unbeatable set of travel benefits – for a fee Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

If you have a small business, we especially recommend Capital On Cap’s Visa card which comes with a generous bonus worth 10,500 Avios:

Capital On Tap Business Rewards Visa

The most generous Avios Visa or Mastercard for a limited company Read our full review

(Want to earn more Avios?  Click here to visit our home page for our latest articles on earning and spending your Avios points and click here to see how to earn more Avios this month from offers and promotions.)

Comments (89)

  • martin says:

    The introduction of CE on domestic means that LCY flights now have two economy and two club redemption seats – which is a pain if you’re traveling as a family. I did consider redeeming across classes, but would rather be able to guarantee sitting near each other.

  • Alan C says:

    Did and Avios EDI to LHR in Club and back up from LCY in Econ for a weekend trip to London last week. As non status i got Lounge, food and Champers on the way down with wine and snacks on the return. Excellent value for me.


  • Alan says:

    My folks just got back from Nice via LHR. We booked CE for them (as non-status) for the extra baggage, as coming back from a cruise. Domestic leg upgraded to CE after the changes. Ironically it was the shorter domestic leg that had better service – they said the Nice leg was totally chaotic and the food was much poorer on it. Clearly still some consistency issues for BA to resolve.

    PS glad you now recognise the public transport walk at T5 – although if going to Galleries First I always feel you’d have to walk that distance anyway, easier to do so landside than airside where you got all the shops and shoppers (sorry, passengers!) to avoid!

  • Ah says:

    one tip – you can fly club one way & traveller the other.
    You get the higher baggage allowance for both journeys.
    I would not pay for club over traveller. Its not really worth it. However, by the time I add extra baggage (sports gear) to traveller for 2 legs, club works out cheaper to fly 1 leg.

  • Drav says:

    Can somone please explain to me the obsession with having (poor) food on 1-2h flights?
    I get it if its an early morning flight, but otherwise………?

    • Catalan says:

      It does seem strange that we ‘demand’ free food and beverage on a 35 minute flight from Heathrow to Manchester yet on a 2 hour train journey between the same two cities we’re satisfied with zilch!

      • Rob says:

        First Class food on West Coast is very good these days.

        • I’d disagree, except for breakfast which Virgin Trains do very well, the food options on the west coast mainline are poor compared to the east coast offerings.

          VT East Coast – hot food available all day, served on a plate delivered by hand.
          VT West Coast – outside of mealtimes the offering is very poor, breakfast is excellent, after that lunchtimes and evening meals similar to a mid band CE meal.

          Unfortunately VTEC are cutting staff on board so eventually VTEC may sink to the VTWC level.

  • Brasov says:

    Euro Traveller costs 4,000 or 4,500 for me, never 3,875

    • Robby says:

      Rob, what is a “Gold seat block”?

    • the real harry1 says:

      yep Raffles guilty as charged

      4000 ET, 7750 CE OW

      odd, that – most CE flights simply double up on the ET points requiremente

      • Callum says:

        Only during peak time (4500/9000). Off-peak band 1 is 4000 in ET or 7750 in CE.

        • the real harry1 says:

          ah, I must have said that as I only ever see peak pricing (school hols)

  • Billy says:

    I had the sandwiches on a recent flight and while a small serving, I was impressed by how soft and fresh the bread was.

    That flight had 8 rows of Club Europe.

    For my money, the best inflight service, in terms of size of cabin and duration of flight is Gatwick – Jersey. 8 rows, 30 minutes with awhag was the “old” (bigger) CE meal and two Champagnes served!

    • Billy says:

      “Awhag” was supposed to say “what”. Stupid iPhone.

  • Rupert says:

    Note: Try BA holidays – even to LBA as I did – club worked out only £20 more than booking the hotel and flights separately.