Review: Virgin Atlantic Upper Class on the A330 fleet

Links on Head for Points pay us an affiliate commission. A list of our partners is here.

This is my review of Virgin Atlantic Upper Class on the A330 aircraft.

Coming back from New York 10 days ago, I was legged over – twice – by Virgin Atlantic.  I wasn’t amused.

I was booked on VS4, the 6.30pm departure from JFK to Heathrow.  When I went to check in, I saw a note on screen saying, in effect, ‘as we emailed you to say, your flight time has changed, we hope this is OK’.

Saying that ‘my flight time has changed’ was being a little disingenous.

Virgin had taken me off VS4 – which was still operating – and moved me to VS138, departing 90 minutes later at 8pm.

And, of course, I hadn’t had an email letting me know.

VS4 was totally full in Upper Class with no tickets for sale.  I have no idea why Virgin moved me, but I imagine it was because they felt they had a better chance of reselling a seat on VS4 rather than VS138.

The VS138 was an A330, you see, and Virgin’s A330 Upper Class is a dog.

Virgin A330 interior 2

This is because it has the Upper Class layout above.  This has an exceptionally bad reputation and I had purposely avoided booking myself onto it.

This is not just my opinion.  The A330 Upper Class layout is such a dog that Virgin Atlantic has just started ripping out the cabins – just five years after they were installed – and replacing them with a less dense layout.  Business Traveller covers the story here.

What is currently 1 – 2 – 1 will become a similar 1 – 1 – 1 layout akin to what is on the new Boeing 787 aircraft.

Take a look at the photo below:

Virgin A330 leg room

I am 6′ 2′.  My feet are against the moulded rest at the bottom of the bed.  You will see that my knees are lifted into the air because it is impossible to get my legs straight.

There are two other things which that photograph does not make clear:

The aisle is exceptionally narrow – every person or trolley that comes down the aisle is likely to knock your feet

The seat is exceptionally narrow – I have a 38″ chest which is pretty slim, but even I found that there was virtually no space around me when I lay flat

Even this very slim woman seems a little squeezed in the official PR pictures:

Virgin A330 aisle 2

The end result is that I had, by a very considerable margin, the most uncomfortable overnight business class flight I’ve taken in a long time.

The good news is that the process of ripping out these seats is now underway.  The new cabins look like this:

New Virgin A330 layout

By this time next year, there should be no reason to avoid the A330 Virgin Upper Class fleet.  For now, I recommend giving it a miss – but then, I tried to give it a miss and Virgin Atlantic chose to move me anyway …..

PS.  Here’s an interesting comparator.  The last time I was in the Virgin New York Clubhouse was when I was flying Singapore Airlines (review here).  Whilst I was in the lounge, I was paged to return to the desk.  Singapore Airlines was on the phone.  They wanted to move my seat back by 1 row so a couple could sit in adjacent seats.  They would only do this, however, if I gave my permission (which I did).  This time, Virgin moved my entire reservation to a different flight and didn’t even bother to tell me …..

(Want to earn more Virgin Flying Club miles?  Click here to see our recent articles on Virgin Atlantic and Flying Club and click here for our home page with the latest news on earning and spending other airline and hotel points.)

LAST CALL: Virgin credit card bonus at 10,000 (White) and 25,000 (Black) miles
Bits: two good Avios / Tesco toy deals, Opodo discounts, HFP Dubai competition winner
Click here to join the 13,000 people on our email list and receive the latest Avios, miles and points news by 6am.

Amazon ad
About Head for Points

We help business and leisure travellers maximise their Avios, frequent flyer miles and hotel loyalty points. Visit every day for three new articles or sign up for our FREE emails via this page or the box to your right.


  1. Clive says:

    It seems the less important issue (dislike of seat design about which they’ve already admitted defeat and are replacing) is distracting people from the bigger point about reward flight tickets being bumped to flights people might not have chosen… It would be interesting to keep tabs on how common this is.

    • Polly says:

      Similar thoughts spring to mind where our good friend BA might bump or downgrade a 241 reward pax in favour of a last minute wealthy cash paying J pax!

  2. Rob,
    I tried the 787 layout. Thought that was pretty cramped for my 6ft3 frame. Can’t say I can give it the full assessment because I had too much to drink and didn’t test the sleep mode properly but the seat felt a lot more claustrophobic than CW. Tbh, I find it hard to chose between the two and they stand as mediocre products at best. UC staff were much more friendly. The CW lounge food was average but very nice space at LHR, actually preferred the BA buffet catering.
    Classic Virgin.

    • I have reviewed the 787 on here. Agree with the claustraphobic comment – it just didn’t ‘work’ for me. I didn’t like staring at the cabin dividing wall either. It was still a darn site better than the A330 version though.

  3. David says:

    OT – SPG Amex Referral

    Does anyone know if there is still a referral bonus for this card? (And where I would be able to find one?)


  4. Jon Arnold says:

    2 years in a row Virgin have cancelled a mid week November flight to Shanghai messing up my schedule. At least the last flight was on the 787 and the seats are pretty good…though I still dislike having the seats angled towards the isle rather than the window. Looking out the window is still a pleasure on a long flight.

  5. Stuart says:

    Flew out to NYC Thursday on VS1 A330 1-2-1 cabin. Check in, dedicated security channel and the Club lounge blows BA out of the water. On board crew and service excellent. Due back tonight again A330 1-2-1 cabin from JFK not worried in the slightest. Seat may not be the latest and greatest but to call it a dog is more than a little woof!

  6. I just wanted to give people a heads up about Ihg Creation Credit card .

    I have an on going dispute with them and Have had it confirmed by there Head of complaints that To get your free night that you earned in the previous year you would need to pay for the card in the New year with no refund regardless if the card was used or it .

    They said they would fight any complaints to the Ombudsman .

    • Polly says:

      Might be worth phoning up again, ask for the ceo personal email, say you will take it all the way to the press. They might agree to refund if it’s agreed by the ceo, after all they won’t want to bothered by such things.. l am in a similar bind with the hsbc premier elite card rolling over to year 2.
      As rob has mentioned here, the OMB would take a dim view of that activity, esp if the card is unused. The deal is you have earned that night, whether you renew or not. They might just be calling your bluff.

      What do you think Rob?

      • Creation told me last year that this was their strategy, so I am not surprised by this response.

        I am dubious about it standing up under Ombudsman scrutiny, frankly, for obvious reasons.

        • Just spoke with the Ombudsman and they said they could not take this on.

        • Surely the T&Cs don’t say the certificate is awarded on the anniversary AND subject to the paying the 2nd year fee!

        • They don’t, indeed …..

        • Genghis says:

          Did they say why? Have you issued a formal complaint and waited the necessary time (8 weeks) / been issued with a final written response?

        • Mr Dee says:

          It sounds like they want to force people to renew which is rather desperate just to get the annual fee at the expense of annoying customers and making many cancel the year after.

        • Andrew says:

          I do wonder if the fee is £99 to avoid breaching the £100 Section 75 threshold for they as a supplier failing to meet their contractual obligtations…

        • the real harry1 says:

          if it were £100, are you going to get them to refund you and charge themselves for the cheating? 🙂

  7. FCA will do nothing also as spoke with them only option is legal action .

    Best option is to try to put pressure On IHG to get creation to Change the terms

    • If it is a breach of the T&C then I doubt they have any choice but to take it on.

    • Andrew says:

      Would you not be better speaking to FOS rather than the FCA?

      The FCA don’t deal with individual complaints, the FOS do.

  8. OT – BA 50% Avios bonus

    Looks like BA is desperate for cash after their recent IT meltdown!!!!

  9. Just sent an email To Ihg Directors

    Chris Zoloth
    Director, Global Guest Relations
    [email protected]

    Kevin Randall
    Vice President, Reservations and Customer Care
    [email protected]

    Chief Executive
    Richard Solomons
    [email protected]

    • Jonathan says:

      How does IHG view this ridiculous stance Rob as ultimately it will hurt their brand?

      • Truth is, in the world of 0.3% interchange fees, you need to make your money where you can.

        If you are a long term holder of this card, this rule doesn’t really hit you – the longer you have it, the less it matters. Over 5 years and 5 vouchers you would pay 6 fees etc.

        • Gareth says:

          Would people recommend complaining before the end of the year or waiting until paid the fee?

        • Genghis says:

          So let’s think about this. Fee is due payable end of month 13? We don’t know how fast the voucher will post but if it’s during month 13 you can then cancel?

          I’m now planning on keeping it for Mrs G and I as we spend 2 x £10k on non Amex easily.

    • Whiskerxx says:

      No point in emailing Solomons – he’s stood down. Keith Barr is his replacement

      • not till august

        • Whiskerxx says:

          He steps down from the CEO role on 30th June and retires at the end of August.
          Either way he is not going to be interested in this!!

  10. Nathan says:

    Thought I would share my experiences for Virgin.
    Twice they have cancelled / changed my flights without giving me any notice. Despite them saying they have sent an email, which i never received.
    One instance to NYC, the changed my flight by 4 hours. I only noticed by looking at my virgin app.(Which i know have to constantly monitor)
    Second time they cancelled my flight to the Caribbean and moved me to the flight the day after. Resulting in me losing one night of a prepaid hotel.
    Both instance were booked using miles. Seems they are happy to chop and change redemption passengers in favor of cash payers.
    Not surprisingly customer services were unhelpful.

    • They must be adopting the BA model!

      • Catalan says:

        Actually all major airlines do this. Revenue passenger being more valuable than redemption ticketed passengers. The belief that BA are the only culprits came about mainly due to the recent mis-treatment received by one of our HfP readers traveling to the Maldives.

    • Prins Polo says:

      Exactly the same experience here. They kept moving my flight to NYC to the extent that I finally gave up, cancelled it, and flew AA.

  11. VS did exactly the same, on exactly the same flight from JFK a few months back, but moved to the last flight of the day. Unfortunately not the first time it has happened, and nor I fear, will be the last.

    They then had the brass neck to offer a move back to the original flight – for a fare difference and change fee, or to stay on the flight that had been moved to, for free. That was as VS Gold too!

    No notification, just noticed by chance when checking the booking. Their customer service is atrocious.

  12. Booked JFK-LHR in UC in a few months’ time on the A340-600 (A346). Should I stick with this flight or switch to the earlier 787?

    • A340 is a wider plane, I think, so you don’t get the problem. That said, the 787 is the latest product. But as Virgin is switching aircraft around anyway, you might be paying the change fee for nothing ….

    • Stick with A340, unless really eager to try the ’87.

      Only major difference is that the toilets are about twice as large on 787, which makes changing into pjs on night flights easier 🙂

      On 340, cabin is larger and feels more spacious, and the bar is better I think – generally more fun if on a day flight.

      ‘Dream Suite’ was only ever fitted on 330. According to a VS FSM friend of mine it was originally designed for a larger aircraft (A380?) but ended up on the 330 – hence the diabolically narrow aisles!

  13. Raised this issue of non-refitted aircraft with VS CS and a week later received a polite and personalised reply where they had clearly read the positive and negative issues I raised. An nice gesture of goodwill also given, which was appreciated. Definitely better performance than BA CS recently!

  14. Scott Cruickshank says:

    Different stroke for different folks I guess. I personally love the look of the A330 UC cabin and bar. The A340 is good but a bit dated I feel. I think they should have kept the new seat but just with the 1-1-1 layout. I am pretty sure it’ snow wider. The seat is much cooler design, it yes a little tight in the aisle. No trollies actully pass the aisle in Upper, everything is hand delivered to your seat. But yes, you do get the odd Pax bashing past. I’m 5.11 and just fit the seat with legs fully extended straight perfectly. A little known fact is that the centre rows of seats are shorter. Always book the windows as you get an extra “triangle” of head room lying down. ;-)))

  15. Thanks for sharing and Singapore Vs Virgin experience shows we still have a long way to go before treating customers how they should be treated.

Please click here to read our data protection policy before submitting your comment.