Norwegian doesn’t sleep.
On the contrary, the amount of press releases landing in my inbox is pretty impressive for a relatively small airline which hasn’t been on the radar of frequent flyers for very long.
We covered their loyalty program here. Even though it’s a revenue based earning and spending loyalty programme, there are decent benefits for frequent flyers and occasional leisure travellers can use their CashPoints to get money off their next flight.
The problem with revenue-based loyalty programmes, unfortunately, is that they aren’t very exciting. CashPoints is a rebate programme – the more you spend, the more cash you get off a future flight. There’s nothing wrong with that, but you can’t argue that it lacks the allure of a ‘free flight in First Class’ that Avios can offer.
Norwegian has woken up to this, and is offering free long-haul flights and upgrades. This is a temporary offer based on your travel between now and the end of 2017, for redemption next year.
It is called ‘Limited Edition Rewards’ and this is how it works:
To receive a free long-haul flight – passengers must have flown 20 round trips (40 one way flights) and earned at least 3,000 CashPoints between 1st January and 31st December 2017.
To receive a free long-haul upgrade – passengers who have flown 10 round trips (20 one way flights) on Flex short-haul or long-haul tickets between 1st January and 31st December 2017 will receive a free upgrade to Premium on a long-haul flight in 2018. (Stay tuned for my review of Norwegian’s Premium product). The upgrade will be valid for tickets booked in the cheapest LowFare category.
Here is the small print taken from the Norwegian website:
- The travel period for the free long-haul ticket and Premium upgrade is the entire year of 2018, except for the following dates:
1st to 15th January 2018, 21st March to 3rd April 2018, 15th June to 26th August 2018, 14th to 31 December 2018
- The free ticket is personal and may only be used by the Reward member/customer who earned it.
- The ticket is a round trip LowFare+ ticket to any of Norwegian’s destinations and includes seat reservation and luggage. Meals are also included on long haul flights.
- The ticket follows the same fee, change and cancellation restrictions as ordinary LowFare tickets.
- The trip must start and end at the same airport in the country in which the member resides.
Note that there is only a small booking window to lock in your free flight. You cannot book until 1st January 2018 and you MUST make your booking by 31st January. Any upgrade or free flight vouchers not redeemed by 31st January will be lost.
And new UK routes …..
This is also a good place to squeeze in the fact that Norwegian has also announced a couple of new US routes from Gatwick.
Chicago will launch on 25th March 2018 and Austin will launch on 27th March 2018. This follows recent announcements of the first non-US long-haul routes to Singapore and Buenos Aires.