Maximise your Avios, air miles and hotel points

500-1000 bonus Avios or Amex points with £25 gift card purchase!

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A fantastic new Amazon offer has been launched by American Express.  It is available for many – but not all – British Airways American Express, Amex Gold and Amex Platinum cardholders.

You will find this offer on the ‘Offers’ tab of your British Airways American Express / Amex Gold / Amex Platinum statement page online, or in the app.


There are a few versions.  You will hopefully see some combination of:

Get 500 / 1,000 Avios / Membership Rewards points when you spend £25 at before 17th September using your BA Amex / Amex Gold / Platinum card

It isn’t clear who gets what and you may have got nothing if you are very unlucky.

It is limited to the first 30,000 people to register so I recommend you sign up immediately, although the limit does not seem to have been reached yet.  You have until 17th September to make a purchase and have it post to your Amex account.

There was some confusion over the wording of the offer.  It says “purchases made with Market Place Sellers, Amazon Prime or subscriptions to Amazon Prime” do not count.  Secondary terms and conditions also implied that gift cards would not count, even though American Express has no idea what you bought.

I did a test purchase on my own Amazon account for a £25 gift card.  I AM an Amazon Prime customer.  Within 2 minutes of making the purchase I got an email from American Express saying “Congratulations, you have earned 500 bonus Avios – if your transaction meets the offer terms”.

The 500 bonus Avios have now posted to my account.  See below (click to enlarge):

Amex Amazon screenshot

I have also repeated the process on my wife’s non-Prime account with the same result.

This means:

gift card purchases do count

even Amazon Prime customers still earn the bonus on gift cards

This offer should be a no-brainer for qualifying BA Amex / Amex Gold / Amex Platinum cardholders, especially if you have the 1,000 points version.  £25 is a ludicrously low purchase limit for earning 1,000 Avios or Membership Rewards points.

As I found, purchases of Amazon e-gift cards count.  These can be bought online via this link and added to your personal Amazon account via this page.  The balance is used automatically on your next purchase.

You obviously don’t need to purchase a gift card if you have a £25+ purchase you need to make.  However, to avoid any issues with ‘Market Place sellers’ and the like, the voucher seems the easiest way to go.

If you making a purchase at Amazon, we are always grateful if you use our HFP Amazon link which is here (click) or use the gift card link above.  We earn a small commission on your purchase which helps keep us ticking over.  Thank you.

(Want to earn more Avios?  Click here to visit our home page for the latest articles on earning and spending your Avios points and click here to see how to earn more Avios from current offers and promotions.)

Comments (73)

  • Alex Sm says:

    I got a congratulatory message by email like 10 days ago but no Avios so far…
    Has anyone else experienced the same? Who should be held responsible: Amazon, AMEX or BA?

    • Wayne says:

      Same for me, received the congratulatory email, when I bought the gift card 11th August
      ( and have since spent the gift card ) but no avios received as yet

      • the real harry1 says:

        I’ve had 3 success emails but no points so far – early days yet, it was only Monday – but the online Amex a/c says ‘redeemed’ in Offers (just checked 1 but I assume same for all)

        The people to call are Amex, but I’d give it a few days

        • Alex Sm says:

          Ok, let’s wait, perhaps until the next statement

        • Alex Sm says:

          I got 500 Avios today at last

          • EwanG says:

            Was this for a primary of supplementary card?

            Has anyone had success, without intervention of AmEx customer services, with a Supp receiving the points for this, or the 500 points available with the “everyday spend” offer? [I think it the retailers were WH Smith / Shell / Post Office / Ocado]

          • the real harry1 says:

            our 3x 1000 points posted fine (Amazon) – 1 a/c was a supp

            but the 500 points from Post Office didn’t – it was contactless – no success email and the deal is sitting there unredeemed

            I had a hopeless agent called Jeff on chat this morning who said sit tight they’ll post in time – obviously not so that’s another wasted 15 mins tomorrow etc

      • Alex Sm says:

        I bought real stuff! A book and some garden supplies from Amazon itself (not third parties)

      • Wayne says:

        Received the 1000 avios into my account today!

  • Nicholas Lee says:

    Hi there,

    I just wanted to see if you had any idea why the Amazon 500/1000 deal on Ecards didn’t work on either my BA Amex, or my Gold Rewards Amex.
    Also, Do you do any personal one on one services?



  • the real harry1 says:

    FYI, rule 9 doesn’t seem to apply

    9. Limit one promotion code per Membership Rewards eligible card.

    back in December, when the rest of us used this promotion, it was possible to use the same Amex card on multiple Amazon a/cs – you might want to give it a try if you have more than 1 family a/c