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Avios / Pizza Express deal moves from Bink to estore – at 12 Avios per £1

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We gave Bink, a new loyalty app, a lot of coverage late last year.  

It was – and remains – a very clever concept, which would let you earn loyalty points in High Street loyalty schemes simply by swiping your registered credit card.  You don’t need to show your loyalty card as the shop knows it was you via your payment card.

As with many new tech products, Bink’s roll out does not seem to have gone to plan.  Whilst they have just agreed a deal with Harvey Nichols, it is not exactly a Tesco-sized contract.  The people I knew there have mainly left the business, although it is still fully functional.

I get a feeling that it may end up as a back-end solution, with retailers licensing their technology to allow shoppers to earn points via their payment card without needing the Bink app.  But what do I know?

The Avios link with Bink was via the second strand to their business.  By registering a payment card and your Avios account with Bink, you could earn Avios by spending in various retailers.

The first partner launched was Pizza Express, a year ago.  And then …. nothing.  Dixons Travel was meant to be launching as the second partner but nothing appeared.

Avios then trumped Bink by rolling out its own ‘earn Avios by paying with a registered payment card’ solution.  This was done using the Collinson Latitude platform which also powers the Virgin Atlantic ShopsAway site.

I doubt Bink was hugely happy about this.  I know the Avios side of the story but I haven’t heard the Bink side and therefore it would be wrong to comment.

Anyway …..

Let’s get to the point.

You no longer need to have a Bink account to earn Avios when eating at Pizza Express.

It has joined the ‘in store earning’ partners at the Avios estore.  This list also includes:

  • American Golf
  • Barrhead Travel
  • Blue Inc
  • Byron
  • Caffe Nero
  • Chef & Brewer
  • David Clulow
  • Debenhams
  • Eating In
  • Fayre & Square
  • Flaming Grill pubs
  • Heals
  • Hungry Horse
  • National Express
  • Officers Club
  • Old English Inns
  • Prezzo
  • Sunglass Hut

There are some slightly odd names there which I doubt fit with the core Avios / BA Executive Club demographic, but ….

You should NOT link the same payment card to both the Virgin ShopsAway and Avios estore ‘in store earning’ platforms because it causes ‘card clash’.

A special offer ….

To promote this move, you will earn 12 Avios per £1 on all spending at Pizza Express from Sunday to Thursday until 26th November.  Spending on Friday and Saturday will earn 6 Avios per £1.

This is double the standard rate of 6 Avios and 3 Avios respectively.

The offer will disappear from the Bink platform tonight.

(Want to earn more Avios?  Click here to visit our home page for the latest articles on earning and spending your Avios points and click here to see how to earn more Avios from current offers and promotions.)

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