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Avios / Pizza Express deal moves from Bink to estore – at 12 Avios per £1

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We gave Bink, a new loyalty app, a lot of coverage late last year.  

It was – and remains – a very clever concept, which would let you earn loyalty points in High Street loyalty schemes simply by swiping your registered credit card.  You don’t need to show your loyalty card as the shop knows it was you via your payment card.

As with many new tech products, Bink’s roll out does not seem to have gone to plan.  Whilst they have just agreed a deal with Harvey Nichols, it is not exactly a Tesco-sized contract.  The people I knew there have mainly left the business, although it is still fully functional.

I get a feeling that it may end up as a back-end solution, with retailers licensing their technology to allow shoppers to earn points via their payment card without needing the Bink app.  But what do I know?

The Avios link with Bink was via the second strand to their business.  By registering a payment card and your Avios account with Bink, you could earn Avios by spending in various retailers.

The first partner launched was Pizza Express, a year ago.  And then …. nothing.  Dixons Travel was meant to be launching as the second partner but nothing appeared.

Avios then trumped Bink by rolling out its own ‘earn Avios by paying with a registered payment card’ solution.  This was done using the Collinson Latitude platform which also powers the Virgin Atlantic ShopsAway site.

I doubt Bink was hugely happy about this.  I know the Avios side of the story but I haven’t heard the Bink side and therefore it would be wrong to comment.

Anyway …..

Avios wing 5

You no longer need to have a Bink account to earn Avios when eating at Pizza Express.

It has joined the ‘in store earning’ partners at the Avios estore.  This list also includes:

  • American Golf
  • Barrhead Travel
  • Blue Inc
  • Byron
  • Caffe Nero
  • Chef & Brewer
  • David Clulow
  • Debenhams
  • Eating In
  • Fayre & Square
  • Flaming Grill pubs
  • Heals
  • Hungry Horse
  • National Express
  • Officers Club
  • Old English Inns
  • Prezzo
  • Sunglass Hut

There are some slightly odd names there which I doubt fit with the core Avios / BA Executive Club demographic, but ….

You should NOT link the same payment card to both the Virgin ShopsAway and Avios estore ‘in store earning’ platforms because it causes ‘card clash’.

A special offer ….

To promote this move, you will earn 12 Avios per £1 on all spending at Pizza Express from Sunday to Thursday until 26th November.  Spending on Friday and Saturday will earn 6 Avios per £1.

This is double the standard rate of 6 Avios and 3 Avios respectively.

The offer will disappear from the Bink platform tonight.


How to earn Avios points from UK credit cards

How to earn Avios from UK credit cards (August 2022)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

25,000 Avios for signing up and an upgrade voucher for spending £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

5,000 Avios for signing up and an upgrade voucher for spending £20,000 Read our full review

There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways BA Premium Plus American Express Amex credit card

British Airways American Express Premium Plus

25,000 Avios and the UK’s most valuable card perk – the 2-4-1 voucher Read our full review

British Airways BA Amex American Express card

British Airways American Express

5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £12,000 Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points.

EDIT: Until 25th October 2022, there is an exceptionally generous sign-up bonus on The Platinum Card. You will receive 60,000 Membership Rewards points – double the usual amount – and £200 to spend at Amex Travel. You need to spend £6,000 within six months to earn the bonus.

American Express Amex Gold

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & two airport lounge passes Read our full review

American Express Platinum card Amex

The Platinum Card from American Express

60,000 points, £200 travel credit and an unbeatable set of travel benefits – for a fee Read our full review

Run your own business?

We recommend Capital On Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, along with a sign-up bonus worth 10,000 Avios.

Capital On Tap Business Rewards Visa

10,500 points bonus – the most generous Avios Visa for a limited company Read our full review

You should also consider the British Airways Accelerating Business credit card. This is open to sole traders as well as limited companies and has a 30,000 Avios sign-up bonus.

British Airways Accelerating Business American Express card

British Airways Accelerating Business American Express

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

Amex Platinum Business American Express

American Express Business Platinum

40,000 points sign-up bonus and a long list of travel benefits Read our full review

American Express Business Gold

20,000 points sign-up bonus and free for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

(Want to earn more Avios?  Click here to visit our home page for our latest articles on earning and spending your Avios points and click here to see how to earn more Avios this month from offers and promotions.)

Comments (64)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • paul says:

    Still unable to register a card with Avios.

    • Roger I* says:

      Have you checked the tickbox agreeing to their T+Cs?

      • Roger I* says:

        I should have added: tick the box, ‘register card (or similar’ becomes bold, click that and enter card details.

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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