Why SWISS short haul Business Class makes BA Club Europe look good!

Links on Head for Points may pay us an affiliate commission. A list of partners is here.

This is my review of SWISS Business Class between London Heathrow and Zurich.

Critics of British Airways Club Europe – and whilst a fairly heavy user I am not the biggest fan, mainly due to the food – have a problem.  Whilst it is possible to point to many airlines as offering a superior long-haul business class experience, there really isn’t much to offer in terms of short-haul benchmarks.

Criticism of Club Europe generally centres about value for money compared to Euro Traveller – especially if you have BA status and can pre-book an exit row seat with more leg room than CE – or with low cost carriers such as easyJet.  You don’t hear many comparisons with superior European business class products.

SWISS business class review heathrow zurich

You would think that SWISS would be able to set an example, with their aircraft packed full of expense-funded travellers.  On my 6am departure on Tuesday (the first flight out of Terminal 2 that day) there was FIFTEEN rows of Business Class but only 62 people on the aircraft in total!  I actually thought that SWISS had removed the curtain between Business and Economy until I was getting off and noticed it was actually 2/3rd of the way down the plane.

SWISS Business Class, however, proved to be dire.

In no particular order, let’s see why:

1C stuck out into the galley

Because of the way the cabin is laid out, 1C stuck out into the galley.  Having boarded fairly early, my feet and indeed my entire body were targets for the feet and bags of everyone else boarding after me.  Not fun.

No wardrobes

Whilst rarely seen on on low-cost carriers, British Airways is retaining Club Europe wardrobes.  They won’t take many coats in the future, because all of the emergency medical equipment is being moved into the wardrobes in the current refurb, but they will remain.  SWISS has got rid of theirs.

Super thin seating

SWISS has the ultra-thin seating that British Airways is introducing which runs throughout the entire plane.  You can see the width in the picture below.  If I’m honest it wasn’t hugely uncomfortable but not ideal.

The photo makes the seat look fatter than it is, because the back panel is partly covered in the same leather as the seat.  This optical illusion does work.

No middle tray table

Like BA, the middle seat is blocked in Business.  Unlike BA, they do not have a purpose-built table to slot in the space for the benefit of passengers.

Unappetising food

This is what we were fed – a vegetarian omelette with a slice of cheese thrown on top and some mushroom sauce.  Not great.  There was no Plan B.   Amusingly, the guy next to me – who had ordered vegetarian – refused it after taking one look.

Swiss short haul business class food

It wasn’t all bad, of course:

Boarding was efficient, albeit with only 62 passengers it wasn’t a major strain

The first couple of luggage lockers were clearly marked ‘Business Class Passengers Only’

Bottles of water were offered before take-off

SWISS still comes around the plane with chocolates before landing

What does confuse me is why SWISS bothers to pay for a full crew to stay in London overnight, plus the parking costs of the aircraft, just to depart at a time so early (6am) that it only has a token passenger loading.  Tuesday is generally one of the busier days of the week too.


If there is a solution to the problem of European short-haul Business Class, SWISS has not found it.  Given a straight choice between British Airways and SWISS I would take BA although, as I will cover separately, the Lufthansa lounge in Terminal 2 isn’t bad.

If you’re wondering whether SWISS long-haul is any better, that review will also follow in a few days.

(Want to earn more Avios?  Click here to visit our home page for the latest articles on earning and spending your Avios points and click here to see how to earn more Avios from current offers and promotions.)

You can no longer earn Avios points from Pizza Express
The refurbished Plaza Premium lounge in Abu Dhabi has re-opened

Click here to join the 15,000 people on our email list and receive the latest Avios, miles and points news by 6am.

Amazon ad
AMEX Gold 20,000 bonus points
About Head for Points

We help business and leisure travellers maximise their Avios, frequent flyer miles and hotel loyalty points. Visit every day for three new articles or sign up for our FREE emails via this page or the box to your right.


  1. I actually prefer Swiss J over BA J, having flown them in paid business quite a few times – 6 last year alone. The food generally is a lot better than BA, I prefer their lounge in T2 and I do love their chocolates, where on one flight they gave me an entire unopened box to take with me. As Volker said, picking my seat without status is decent, but most importantly for me is something you didn’t like: the lack of a tray. I like the middle seat simply being empty, as my partner and I can sit next to each other and have plenty of space to dump all our things on the end seat.

    I just wish the European airliners would bring back the decent seats again. Russia is still one of the last remaining pillars of decency – not something I expected to write today. I flew Aeroflot and S7 in J on SVO>GOB, an hour long flight, and both had the old style, spacious seats. You even had a separate business class bus pick you up/collect you, and seeing that I was the only passenger in J, it was pretty efficient.

    • Vietnam airlines are similar, decent seats, separate bus for business class, perhaps its a communist party thing!

      • Maybe they don’t have gazillion shareholders to squeeze every penny for, to maintain the all mighty infinite growth and returns.

  2. SWISS is not the best airline – it’s like Luftys expensive low cost (I mean operational low cost – not LC as we know it). My experience with them has not been great: three bookings, and on two of them cancelled flight to Zurich once from Lhr (last Christmas) and once from Bcn (a few years ago). However was both times rebooked into Lufty, with similar arrival times to final destination.
    There isn’t a problem in the short haul Business Class in Europe, as long as the fares are reasonable. Last winter: return Italy to the Canaries in Business with IB/IBS for £300 (while economy was £190).
    Also I guess it’s not fair to comment on how bad the food is, without knowing what’s offered during the other time slots. Perhaps lunch, afternoon and dinner is way better than the Ba offerings. The on average Swiss food is better – however From the few reports on Swiss short haul business class, the food doesn’t look very good, More like a snack/tapas oriented meal, than a proper meal.
    On overall, from my experience and what I’ve read in the net, SWISS does not have a better short-haul product compared to BA. Even though in economy you get “free” food, I prefer BoB: it allows me to choose what I want (when I’m hungry), and not some unappetising bread roll. That’s me! Sorry, I know many of you prefer something free even though it’s tasteless or unappealing.

  3. I was really impressed with the quality of Swiss’s short haul business. In my experience the food and wine has been a far superior and the service level has been leagues ahead. I actually didn’t think too badly of Club Europe until I tried what Swiss had to offer.

  4. My daughter and I flew with Swiss from Dublin -Zurich in business to connect to long haul. It was cheaper to do this than fly BA economy from my home airport Edinburgh to my destination.
    I have no status with Swiss, but seat allocation on booking is great – row 1 both directions – but you are right about seat 1C sticking out a bit. Aircraft was full in economy, only 4 in business with 2 staff keeping us comfortable. We left late morning and were given lunch which was superb and far better than that produced by BA on our way to Dublin. Wines were very nice too.
    I am surprised at your experience but hope that was a blip as my experience was far better.

  5. czechoslovakia says:

    Rob — Afraid that ain`t a real SWISS breakfast. I`ll do 3 to 4 segments with SWISS in business a month (first leg always plane returning to Zurich, but NOT having spent the night away) and the main component is completely different. I`m guessing that what you got was provided by a 3rd party local catering firm. SWISS short-haul business breakfast is various cold cults, grapes, fruit compot, croissants – Very nice indeed. No excuse though for SWISS serving that though – reminds me of the episode of Blackadder when they pretended to be chefs “How do you manage to get that must “Custard” out of one small cat, Baldrick?”
    Made the mistake of 1C myself once – never again!
    LH has a better solution in row 1 in that the table is built into the bulkhead, so no need for the narrow seat with fixed armrest as in Swiss.
    The C series is much better. 2 x 2 layout and no-one next to you “Cruz?”)
    Private minibus shuttle in Zurich for Biz pax is a huge plus too, and the lounges there are great.

  6. Tetly1967 says:

    I’ve switched over to Swiss from BA for short haul – partly because I’m heading to ZRH more and BSL less – but also because their soft product is much better in Economy and as good as BA in Business in my view.

    Prior to boarding, the Business experience at ZRH is better than the LHR experience – and being bussed separately to and from the aircraft is nice!

    On board they are similar – I have had good and less good meals in Business on Swiss and BA since Christmas this year – set your expectations low and be (occasionally) pleasantly surprised.

    Two things are much better on Swiss though – their non-BOB economy experience is so much nicer than BA and their pricing is much keener – LRH-ZRH is often less than half the price in Economy for a superior product.

    Oh and they give you chocolates….

  7. I’d happily take Swiss over BA. I don’t think I’ve ever made use of the wardrobe (!), and I’m sure I can avoid 1C. The food seemed better than CE, IMHO, and ground handling has always been good. T2 Is preferable to T5 (and will be even more preferable in terms of transport when Crossrail starts). Not tried the *A lounge, so can’t comment on that.

  8. OT If I take a supplementary Amex Rewards Gold from my wife’s account, would I get a bonus when I apply for a Rewards Gold card for myself as the main account holder? Or would I have to wait 6 months after cancelling the supplementary card?

    • Your supplementary card is linked to your wife’s account, it will have no effect on a new account in your name.

  9. Is that a night before breakfast? ? I.e catered from the outbound and stored ?
    This is not my experience of SWISS from LCY. Which was far more comprehensive including reasonable bread and cold cuts, fruit, yoghurt…

  10. I’d also vote unlucky.

    I just flew a trip today in Swiss (operated by OS) Business Class on a Dash-8 of all things. I got a good deal on it, but it was nice having the empty seat next to me. The food was reasonably tasty. The Champagne was Duval-LeRoy. And I ended up with a bus to the terminal to myself as the other business passengers had a tight connection and got their own van.

    BA does brew much better tea than LX though.

  11. Jason Hindle says:

    It’s a few years since I last used Swiss business (a mileage run for my gold card), but I have had the pleasure of being the only passenger in their business class cabin a couple of times. These were early evening flights, so a warm meal and pretty decent (generously served) booze (and more than one chocolate). They are a European style business class, though, and as such the seating is pretty dire.

Please click here to read our data protection policy before submitting your comment.