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The Lloyds Avios Rewards credit cards bite the dust …. what now?

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The Lloyds Avios Rewards credit cards were withdrawn to new online applicants on Wednesday.

Before we go on, there is one important point to make clear.  According to a statement Lloyds gave to me yesterday:

“American Express is discontinuing its existing UK licensing arrangements. As a result, we are no longer accepting applications for American Express credit cards online. Applications in branch and by phone will continue to be accepted for a period.

If you had been planning to get yourself a Lloyds Avios Rewards credit – and there are good reasons for doing so, as I will remind you below – you should still be able to get one by calling or visiting your local branch.

Full details of the card benefits are on the Avios website here.

Why did this happen?

You can’t say you weren’t warned.

American Express announced its intention to withdrew its licences to Lloyds, Barclays, MBNA and TSB to issue Amex-branded credit cards a couple of years.

Since then, all of the third-party Amex-branded cards have been closed.  Except this one.  Lloyds Choice Rewards, Lloyds Premier Avios, TSB Avios, a couple of Barclays products, Virgin Flying Club White, Virgin Flying Club Black, United Airlines, American Airlines, Lufthansa Miles & More, Etihad Guest, Emirates Skywards, Emirates Skywards Elite ….. all withdrawn.

Only the Lloyds Avios Rewards cards hung on,  Arsene Wenger style.  I always assumed that they had received a stay of execution because of the British Airways relationship with American Express.

There is a second reason why the cards had no future.

The other big change on the way is the ‘one Avios’ IT platform.  Rather like Miles & More or Flying Blue, within a few months all of your Avios activity will take place on the avios.com website.  As far as I understand it, you will NOT use ba.com for any Avios-related tasks.

As part of this, avios.com will cease to exist in its current form.  There will not be two standalone UK Avios schemes, ie avios.com and British Airways Executive Club.   BAEC will effectively take over the avios.com platform.

Whilst they could have muddled through, in reality there was no place for two sets of Avios credit cards under this arrangement, given that there will only be one Avios scheme.

It’s a shame to see the Lloyds Avios Rewards cards go

I was originally very sceptical about the Lloyds Avios Rewards cards, mainly due to the pathetic 0.2 Avios per £1 earning rate on the Mastercard.  Although, from Day 1, I was very vocal about how impressed I was with the 0% foreign exchange fee on offer.

That was also a problem in the end.  Foreign exchange fees are the major source of income in the new world of 0.3% interchange fees for cards where most holders are too wealthy to pay interest.

Two things changed my mind:

It soon became clear that the upgrade voucher, earned for spending £7000 per year on the card, was proving very popular with solo travellers.  As a middle aged guy with a family, I had forgotten how much the 20-year old me would have valued the upgrade voucher and how I would have struggled to use the 2-4-1.

The Avios changes in 2015, which widened the points gap between Club World and World Traveller Plus redemptions, made the upgrade voucher more valuable.

I suppose I should also mention that I earned 1.1 million Avios from a crazy 1,000% bonus promotion that Lloyds TSB ran on the old Avios Duo card back in 2012That story is here.  They really didn’t know what they were doing …..

What now?

If you have the Lloyds Avios Rewards credit cards, they should continue to operate for a while.  At some point you will presumably be transitioned to a standard Lloyds credit card.

In the medium term, it would be logical to see British Airways drop American Express and launch a Mastercard / Visa product.  This could be with Lloyds or it could be with someone else.  With the fees on the BA Amex card now capped following the recent EU court judgement, BA should see the value in a switch.  They will get similar fees from Mastercard / Visa but billings will rise sharply due to the wider acceptance compared with Amex.

And then we have the new Virgin Atlantic credit cards which are coming soon …..


Want to earn more points from credit cards? – April 2024 update

If you are looking to apply for a new credit card, here are our top recommendations based on the current sign-up bonuses.

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

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You can see our full directory of all UK cards which earn airline or hotel points here. Here are the best of the other deals currently available.

British Airways American Express Premium Plus

25,000 Avios and the famous annual 2-4-1 voucher Read our full review

American Express Preferred Rewards Gold

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The Platinum Card from American Express

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Virgin Atlantic Reward+ Mastercard

18,000 bonus points and 1.5 points for every £1 you spend Read our full review

Earning miles and points from small business cards

If you are a sole trader or run a small company, you may also want to check out these offers:

British Airways Accelerating Business American Express

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

American Express Business Platinum

40,000 points sign-up bonus and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

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Capital on Tap Business Rewards Visa

Huge 30,000 points bonus until 12th May 2024 Read our full review

For a non-American Express option, we also recommend the Barclaycard Select Cashback card for sole traders and small businesses. It is FREE and you receive 1% cashback on your spending.

Barclaycard Select Cashback Business Credit Card

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Comments (177)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • James H says:

    I thought the smart money was on the BA/Amex partnership continuing but with a chunky annual fee that could include Bronze/300 tier points?

    Do you now see a Visa/Mastercard product as more likely?

    • Gavin T says:

      I think that was Rob saying what he would do, as opposed to what he thinks is likely.

  • Elena Nikolova says:

    I am very sad to see this go. I got the card about 6 months ago just because of the 0 exchange fees, which is very handy when living abroad.

    Sadly for me, the Amex card never worked it always came up with a fraud cancellation only Mastercard worked. I hope they keep the card live until they issue something else with 0% fees, very handy personally for me.

    • John says:

      If you live abroad you shouldn’t have been able to get the card…

      Have a look at Tandem for 0% forex fees

      • Callum says:

        It’s very easy to just give a UK address if you have a UK history…

  • Kevino says:

    The EU cap will not. have to be applicable post Brexit, so who knows what happens next year?

    • Jonathan says:

      Considering it was the UK Government who initiated the action which ended up with the 0.3% limit being imposed then I’d say it’s pretty unlikely the situation will change post Brexit (when/if it ever happens!)

    • mark2 says:

      It looks like it will be ‘Pretend Brexit’ so no benefits.

  • Kim says:

    For someone who was considering getting the card for mainly its 0% forex fees, do you expect that this benefit would be maintained even if it is changed into a non-Amex card?

    • roberto says:

      To be honest without amex option AND the 0% FX the card is dead in the water so my gut says yes it will be retained moving forwards. What guise that will be if at all is all pie in the sky of course.

    • John says:

      There are plenty of 0% forex fee Visa/Mastercards (Barclays, Santander, Halifax, Metro Bank, Revolut, Monzo, Tandem).

      The Lloyds card does have a forex fee – a fixed £24 per year, which is offset by Avios earning.

      Though when we say no, fee it means no fees from the bank – all Visa cards have approximately 1% forex fee over Mastercard due to the way Visa works.

      • guesswho2000 says:

        The £24 fee is irrelevant, as you pay it whether you use it at home or abroad, and the Lloyds card has other benefits, not just no forex fees.

        Would I pay an annual fee on the Creation ED or Nationwide Select cards? No. But Lloyds I’ve been hanging on to in spite of the fee.

        • mark2 says:

          And if you are lucky and get a card which does not work very well you can get hundreds of pounds in compensation.

        • John says:

          Assuming 1p per Avios, if I planned to spend less than £960 on the card within the first six months (due to 2.5 avios per £) or less than £1920 per year, then I would be better off with the Halifax Clarity, whether or not this spending was in the UK or overseas.

          So the £24 fee is very relevant especially if you got the card because of the 0% forex fee.

          If you’re going to achieve the voucher then the fee doesn’t matter so much.

      • Intentionally Blank says:

        Worth noting that the Santander card has 0% charges on cash withdrawals from santander branches in NE US (Boston, NY, etc), of which there are plenty of branches. Very, very handy 🙂

        There’s also the occasional Hilton / Singapore airlines flashback deals when using the card also.

        Apart from that, no other benefits other than a decently long 0% for purchases when first taking the card out.

      • Lady London says:

        Metro Bank is only free for transactions in Europe not, for example, the US. My business account got badly stung by them. A US client paid in Euros into the account. Metro Bank said even though they received Euros into the account then as the payment came from the US this did not count as fee free.

        Thanks for the list of others that aren’t charging the FX fee ripoff I might look into one or two of them.

        • John says:

          Yes Metro Bank’s debit card is only forex fee-free in Europe, but not sure what that has to do with receiving wire transfers.

          A payment in euros within the SEPA would usually be a SEPA transfer which should incur no more fees than a domestic transfer, but this is not the case for a wire transfer from the US, which may go through several correspondent banks each imposing its own charge (which your client should really have instructed their US bank to pay)

        • Lady London says:

          The client did instruct their US bank to pay the net amount due to me and all charges to be borne by my client so that I received the net amount. This did not happen and in addition even though the Euros (net of US charges so less than should have been paid) did reach my bank account as Euros to add insult to Injury Metro Bank, whose publicity and terms had all said “Euro transactions are free” told me as it came from the US it was not free free and they helped themselves to a chunk as well.

          Frankly I was glad when that piece of work was finsihed as I was losing money on every payment ! 🙂 sorry for the OT

    • Rob says:

      No. It has been made quite clear to me in recent weeks by various people that FX fees are the ONLY way of making money on travel rewards cards now, given we all clear our balances.

      • RIccatti says:

        But then equation balances: what you gain in points = what you spend on FX.

        This only works if claiming expenses in GBP elsewhere.

  • Keith says:

    As a solo traveller who’s taken advantage of the free upgrade voucher three times now, I’m sensing my time is up. If this card does get withdrawn, I hope that an alternative with the upgrade voucher transpires otherwise it’s effectively turning off all us solo travellers

    • Alan says:

      Agreed – about to start collecting towards my 4th upgrade voucher. Got £50 from Lloyds for not being notified for a couple of months about my last one being issued and the ongoing lack of spend tracker.

    • bill says:

      In order for the upgrade voucher to survive then I assume the Avios earning element would also need to be retained. How else would they expect you to earn points to pay for the flight?

  • JamesB says:

    “In the medium term, it would be logical to see British Airways drop American Express and launch a Mastercard / Visa product.”

    Didn’t you argue before that BA amex cards would likely remain viable because of existing/new fees? Still, nothing amex can do if BA decides to jump ship. Regardless of whether they stay with amex or move, given these Lloyds changes, it would be smart if any BAPP(ish) card were to offer holders the option of a either a 241 or a Lloyds style upgrade voucher (for a lower spend) to keep the solo traveller market onboard.

    • pauldb says:

      The Amex might be viable but with greater acceptance a Visa/MC would be more profitable.

  • Ian says:

    Sad to see it go. I’ve achieved massive avios savings with the upgrade voucher, using it on CW flights to Santiago and Singapore. The upgrade voucher isn’t just useful to solo travellers either. My sister and brother in law have used their’s to upgrade their 2 outbound flights for holidays.

  • Anna says:

    If it moves to one avios platform I hope the IT is better than avios.com! Half the time I try to look for availability I get an error message.

    It’ll be sad to see the Lloyds card go and non-Amex spending may be very dull if it does. Due to Lloyds infamous mess-ups with posting points, though, I’ve had £350 compo, 12,000 extra avios and no less than 3 upgrade vouchers in my first year so it’s been pretty good ????

    • John says:

      🙁 everything has gone perfectly between Lloyds and me so not a penny of compo.

    • Leanne says:

      I’m hoping for similar. Currently have points not posting to Avios and have triggered the upgrade voucher (also not linking to Avios) although no need for it just yet as I’ve used all of my Avios on a CW+F BA companion return to New York at Christmas.

      Some extra comp Avios + a slightly delayed upgrade voucher would be great for me, as long as these stay in tact for at least a few months!

    • Lady London says:

      Metro Bank is only free for transactions in Europe not, for example, the US. My business account got badly stung by them. A US client paid in Euros into the account. Metro Bank said even though they received Euros into the account then as the payment came from the US this did not count as fee free.

      Thanks for the list of others that aren’t charging the FX fee ripoff I might look into one or two of them.

    • Lady London says:

      No wonder they are canning the card then 🙂

    • AndyR says:

      How did you get the £350 comp Anna? Are you past the 26 weeks period? I’ve only had £100 so far, wondering what I am doing wrong? 🙂

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