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Club Carlson rebrands its hotel loyalty scheme as Radisson Rewards – what is new?

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Club Carlson rebranded as Radisson Rewards yesterday.  This is part of a swathe of changes to the Radisson hotel group which we covered in this article.

The new Radisson Rewards website is here.

The scheme covers 1,100 hotels worldwide including Radisson Collection, Radisson Blu, Radisson, Radisson RED, Park Plaza, Park Inn by Radisson, and Country Inn & Suites by Radisson.

It looks very familiar to the old Club Carlson site, but there have been subtle changes:

The tiers have been renamed.  Instead of Club Carlson Red, Club Carlson Silver, Club Carlson Gold and Club Carlson Concierge, we have:

  • Radisson Rewards Club
  • Radisson Rewards Silver
  • Radisson Rewards Gold
  • Radisson Rewards Platinum

It is now easier to earn status (although many Head for Points readers get Radisson Rewards Gold status for free as a benefit of the American Express Platinum charge card):

  • Silver used to require 15 nights / 10 stays but this has dropped by 40% to 9 nights / 6 stays
  • Gold used to require 35 nights / 20 stays but this has dropped to 30 nights / 20 stays
  • Platinum used to require 75 nights / 30 stays but this has dropped to 60 nights / 30 stays

If you an Amex Platinum cardholder, this represents a devaluation of your Gold status.  Historically there were very few Concierge (now Platinum) cardmembers so a Gold was well treated – you would often be the highest status person in the hotel on a particular night.  There will now be a big jump in both Gold and Platinum members which is likely to lead to fewer upgrades.

Importantly – and impressively – Radisson Rewards is backdating these new thresholds.  If you did 30 nights in 2017, you will have been upgraded to Gold yesterday from your previous Silver tier.

You can see full details of the tier requirements, and the benefits for each status tier, on this page of the Radisson Rewards website.

Here are the other changes:

Quorvus Collection – the niche high-end chain – has been renamed Radisson Collection

A couple of top Radisson Blu hotels have been moved into Radisson Collection (Strand, Stockholm and Royal, Copenhagen)

EVERY Radisson Rewards members receives two free bottles of mineral water in their room

Platinum members now receive full breakfast, except in North America where it remains just a free continental breakfast

Earnings have gone down very slightly – a Gold now gets 25 points per $ instead of 27 and a Silver now gets 22 points per $ instead of 23

Overall there is nothing to be too concerned about here.  Let’s hope that Radisson Rewards decides to launch a big promotion to push the new brand.

Earning Radisson Rewards points via UK credit cards

As a reminder, you can earn Radisson Rewards points by converting Membership Rewards points earned from selected UK American Express cards.  These include:

American Express Preferred Rewards Gold – 10,000 Membership Rewards points (= 30,000 Radisson Rewards points) sign-up bonus

The Platinum Card from American Express – 30,000 Membership Rewards points (= 90,000 Radisson Rewards points) sign-up bonus

American Express Rewards credit card – 5,000 Membership Rewards points (= 15,000 Radisson Rewards points) sign-up bonus

It is worth noting that holders of The Platinum Card receive free Radisson Rewards Gold status for as long as they hold the card.  It also comes with Hilton Honors Gold, Marriott Bonvoy Gold, Shangri-La Golden Circle Jade and Melia Rewards Gold status.  We reviewed American Express Platinum in detail here.

Membership Rewards points convert at 1:3 into Radisson Rewards points which is a very attractive rate.  The cards above all earn 1 Amex point per £1 spent on your card, which converts to 3 Radisson Rewards points.

Comments (12)

  • Roger says:

    Amex MR points also shows the transfer to RR (1:3)

  • James H says:

    Having spent over a year at the concierge tier I can safely say it didn’t make much difference, other than the breakfast!

  • Alan says:

    I’d suggest you check your status. My gold via the Amex Platinum has dropped to Club. A call to Amex I feel

  • N says:

    I dropped to Silver

  • Graham Walsh says:

    I dropped to Silver too after matching from my IHG Spire Elite.

  • pommy ray says:

    it does not look too bad. with regards to earning points a good way was through “extras” on their app and then on to ebay com to spend which would appear about a month later as some extra points to keep account alive. however recently “extras” on my app appears blank! and ebay and others have vanished. have informed carlson they said reinstall app but still not appearing. has anyone else had problems with the “extras” section on their app?

  • Alan says:

    It’s only a 5 night drop to obtain Gold, with no change to stays so don’t see it as that major a devaluation.