We may get an announcement this week about the long-delayed restructuring of the avios.com platform.
There are a lot of moving parts, but what is rumoured is that avios.com will close as a standalone platform. You will no longer have an avios.com account – you will only be able to have accounts with one of the airline partners.
You may have noticed that the avios.com website has been looking a little abandoned recently:
- the Laithwaite’s wine deal closed 10 days ago but is still being promoted even though the landing page is dead
- the opposite has happened with the new Economist offer of 13,200 Avios – the Avios landing page only shows 4,400 until you click through.
- the Lloyds Avios credit cards are still being promoted although they are no longer available online
avios.com will not be going away, however. Instead, the website may (or may not) become – like milesandmore.com – the place where you go to check your balance and redeem your points, with redemption stripped from the airline sites. Aer Lingus and Vueling already operate like this, so it is ‘only’ a question of changing British Airways, Iberia, Meridiana, kulula.com and LEVEL. I’m not sure how Flybe would be treated.
This is still very much speculation, however. For clarity, this is not a devaluation and no-one will lose out, although there may be an impact on avios.com partners who are exclusive to that platform.
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