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BA Club Europe catering …. it’s coming home!

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Oh yes.  It’s coming home, from mid September:

New British Airways Club Europe catering

According to rumours on Flyertalk, which have been confirmed by a British Airways short-haul crew member I know who has seen the in-house presentation, the new Club Europe catering – rolling out from mid September – sees the return of scones to Afternoon Tea.

In fact, you can pretend that the last 18 months was a Dallas-style dream.

It’s goodbye to getting wine in tiny portions from full-size bottles – the individual bottles are returning (champagne remains in large bottles on longer routes, smaller bottles on shorter routes)

It’s goodbye to the bizarre new zonal system which downgraded the catering on BA’s core European business routes – the old banding system returns

It’s goodbye to being served your meal a course at a time on longer routes

What is NOT going away are the small trays, due to storage issues with the refurbished and new aircraft.   Your wine glass will also be pre-loaded onto the tray.

This means – on longer routes where the main course will no longer be served separately – you will receive a tray with lots of very small plates on it and a wine glass!  That said, BA’s portion generally did not fill the plate space available …..

In all seriousness ….

We are told that the catering budget for Club Europe has been increased.  What is provided should be of higher quality than what went before.

We are also promised more frequent menu rotations.  Apparently the meal choices will be changing every two weeks, instead of every three months or so.

On longer routes where there were historically two hot options, an additional third cold option will be added.  This is being done for logistical reasons (the ovens only take 48 meals at once and a full cabin can be 50+) although it has the benefit of also increasing choice.

As usual with British Airways, the proof of the, erm, panini is in the eating.  However, as all of the cuts to long-haul economy catering have now been reversed, there is some hope here.

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Comments

  1. Wow sorry but just more flowery marketing for a sorry product.

  2. BA food is generally pretty awful when compared to other airlines. Pre-plated dinners with no presentation. Yuk. Generally eat in the lounge and get a few cheese and biscuits on the long hauls. 3 little biscuits is never enough so pocket some in the lounge to eat on-board. I wonder when BA will wake up and do something special and forword thinking rather be than being an also-ran.

  3. Just travelled CW to Toronto. I thought the food was excellent. Returned in F and eat in the new Toronto lounge. First dining in the lounge was outstanding. The new lounge looks almost identical to the old but the food and service has defintly stepped up.

  4. Dimitri says:

    While many people complain about the quality of Intra-European Business Class travel, I actually believe there are some very decent products out there. However, BA’s CE is a complete disgrace and not worth any of the extra £ or avios spent.

    I’ve travelled many times from the UK to Greece on business class and you see the massive difference there with both the hard and soft product between BA and other airlines. As opposed to popular belief many airlines do have wider pitch for European Business Class. This, together with the empty middle seat makes the hard product to worth the extra money spent. For example aegean airlines business class pitch is 33′ as opposed to 30′ for economy. This 3′ makes a massive difference for many people.

    On the other hand BA’s business class in Europe is worse than economy class of long-haul Cathay Pacific both in hard and soft product and it’s even more expensive than Swiss or Aegean airlines that fly the same route to Athens from London! What the actual [email protected]! I want to meet and interview one person that has ever paid out of pocket £450 for that route.

    • Frenzie says:

      Athens is on the long band with a great 3 course hot lunch/dinner.

      If you are saying other carriers provide a better intra EU business class product, I am sorru but you are wrong.

      Aegean’s catering quality is slightly better though quantity wise its the same. Their seats are worse (ultra thin with no headrest)

      Other EU carriers catering will be worse or on par with BA.

      • Dimitri says:

        I am sorry but I disagree on the ‘slightly’ better note. Catering and service on Aegean is better plain and simple.

        Regarding the seats, I am not sure if you have ever travelled BA CE? They have the same width with the ones from Aegean with the only difference being the seat pitch which is bigger in Aegean business class. In fact, Aegean has designated business class seats while on BA they are just economy class seats that get adjusted on demand.

      • Phil Duncan says:

        Turkish?

        BA is the worst short haul airline in Europe by quite a margin.

        Aegean seats are far more comfortable and the service in a different league completely.

        BA would have a lot of catching up to do but they are a one star airline who are Best Avoided.

  5. OT: When will IHG launch the next Accelerate promo? Doesn’t the Q3 promo normally start around the beginning of September?

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