British Airways has announced a sponsorship deal with Twickenham rugby stadium.
As the first ‘Principal Partner’ of the stadium, BA will get exclusive stadium branding, including on the roof where it will be seen by travellers flying in to Heathrow.
It also sees the new top floor facility of the redeveloped East Stand named as the British Airways Rose Garden, which will be a “modern relaxed environment” for guests featuring live music and a mix of open cooking stations.
Let’s see if this leads to the ability to redeem Avios for tickets for England games, in the same way that Emirates allows you to redeem Skywards miles for Queens Club tennis, Arsenal hospitality and standard seats and FA Cup games at Wembley.
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