American Express has launched a generous spend bonus on its Gold and Platinum cards.
Tucked away down the bottom should be a generous spend bonus running from 15th November to 15th December. You MUST ‘save to card’ in order to activate this.
There seem to be many different permutations. In our house we got:
- Spend £400, get 500 bonus Membership Rewards points, and
- Spend £1,300, get 1,000 bonus Membership Rewards points
Readers also reported:
- Spend £4,100, get 4,000 points
- Spend £2,500, get 2,000 points
- Spend £2,200, get 1,500 points
- Spend £1,300, get 500 points
- Spend £1,100, get 500 points
- Spend £1,000, get 1,000 points
- Spend £700, get 500 points
- Spend £400, get 1,000 points
There seems to be no real logic to it. Note the 15th November start date. Any spend you make today will not count.
Why is Amex doing this? Simple.
As we have covered before on HFP, in one of the more bizarre court interpretations of a piece of legislation I have seen, Amex has been forced to cut the fees it charges to retailers who accept its co-brand cards (eg BA, SPG, Nectar). It has NOT been forced to cut the fees retailers pay to accept Gold, Platinum, Green and Amex Rewards cards.
The company wants to quietly convince you to drop your co-brand card in favour of a non-co-brand card, where they make substantially more per transaction. This is why cardmember offers have virtually disappeared from the BA and SPG American Express cards and why Amex is running generous offers like this.
Want to earn more points from credit cards? – November 2020 update
If you are looking to apply for a new credit or charge card, here are my November 2020 recommendations based on the current sign-up bonus.
British Airways American Express
5,000 Avios for signing up, no annual and a companion voucher for spending £20,000 Read our full review
British Airways American Express Premium Plus
25,000 Avios and the UK’s most valuable credit card perk – the 2-4-1 companion voucher Read our full review
American Express Preferred Rewards Gold
Your best beginner’s card – 20,000 points, FREE for a year & two airport lounge passes Read our full review
The Platinum Card from American Express
30,000 points and an unbeatable set of travel benefits – for a fee Read our full review
Virgin Atlantic Reward+ Mastercard
15,000 points bonus and the most generous non-Amex for day to day spending Read our full review
Earning miles and points from small business cards
If you are a sole trader or run a small company, you may also want to check out these:
American Express Business Gold
20,000 points sign-up bonus and free for a year Read our full review
American Express Business Platinum
40,000 points sign-up bonus and a long list of travel benefits Read our full review
British Airways Accelerating Business American Express
Earn both Avios and BA On Business points with your business spending Read our full review
Capital On Tap Business Rewards Visa
The most generous Avios Visa or Mastercard for a limited company Read our full review
Disclaimer: Head for Points is a journalistic website. Nothing here should be construed as financial advice, and it is your own responsibility to ensure that any product is right for your circumstances. Recommendations are based primarily on the ability to earn miles and points and do not consider interest rates, service levels or any impact on your credit history. By recommending credit cards on this site, I am – technically – acting as a credit broker. Robert Burgess, trading as Head for Points, is regulated and authorised by the Financial Conduct Authority to act as a credit broker.