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Sky: “Virgin Atlantic in talks to acquire Flybe”

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Sky News is reporting this evening that Virgin Atlantic is in talks to acquire Flybe.  See their report here.

As we covered last week in some detail – see here for example – the airline has invited offers of interest from other airlines or investment groups.

There is obviously some logic in a deal, although less than you might think.  Flybe sold the bulk of its Gatwick slots of easyJet in 2013 so there is a limit to how much ‘feed’ it can provide to Virgin Atlantic there.  Flybe has routes from Aberdeen and Edinburgh to Heathrow (which Virgin used to run under the Little Red brand) and will start Newquay to Heathrow next year.

Virgin Atlantic to acquire FLybe

More importantly, Flybe is already a Virgin Atlantic codeshare partner on many routes, especially out of ManchesterHere is the Virgin Atlantic / Flybe codeshare list.  I would be very surprised if other rumoured bidders such as Stobart would end these deals, although I accept that Virgin Atlantic may believe that the modest cost of buying Flybe means it is not worth taking the risk.

The codeshare only covers a small part of the Flybe route network, however.  Unless there is an opportunity to gain a large number of new slots at Gatwick it is difficult to see how much extra feed Flybe could bring if it was wholly owned by Virgin Atlantic.

Virgin Atlantic is also in the middle of a restructuring of its own, with Air France KLM in the final stages of acquiring a 31% stake.  This has already had to be overhauled once in order to deal with the carve-out of the assets of Virgin Flying Club into the new Virgin Group Loyalty Company, in which Air France KLM will have no stake.

Virgin Atlantic to acquire Flybe

We come to Avios.  It isn’t clear how much business the use of Avios drives to Flybe, but the airline clearly believes it is worthwhile or it would not be continuing with the deal.  We can be 99.9% sure than the acquisition of Flybe by Virgin Atlantic would see it drop Avios and adopt Virgin Flying Club miles as its loyalty currency which is likely to be a minor negative.

Fun and games ….. let’s see how the situation unfurls over the next few days.

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You can choose from two official Virgin Atlantic credit cards (apply here, the Reward+ card has a bonus of 15,000 Virgin Points):

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(Want to earn more Virgin Points?  Click here to see our recent articles on Virgin Atlantic and Flying Club and click here for our home page with the latest news on earning and spending other airline and hotel points.)

Comments (31)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • ChrisT says:

    Possible conversation at the department of transport – DoT1 ‘we can’t have another airline go bust, particularly one that serves those people in the regions, think of all the flack Grayling will get about only caring about London again’
    DoT2 ‘well I’m not giving it to BA after that chaos ruined my holiday last summer, and O’Leary can sing for it. Lets give it to dicky b to run’
    Virgin ‘no’
    DoT1 ‘we’ll pay 1.7 million quid to move three feeder flights from Newquay directly into your terminal 2 at LHR’
    Virgin ‘hmmm’
    DoT1 ‘ok ok we’ll throw in a fourth flight from Newquay, even though the route can’t even support three flights a day’
    Virgin ‘deal.’

    So all works out in the end!

    • Shoestring says:

      If Newquay goes direct to LHR, it can support 4 flights a day/ attract many more passengers. LHR (& its connections) are the key. You’re avoiding a 4hr car journey. So why would you have flown to Gatwick, probably 2.5 hrs door to door, then p’d around trying to get your coach (cheap) or taxi (blimmin expensive) connection to LHR? Another hour & hassle.

      • ChrisT says:

        No, Newquay to LHR cannot support four flights a day, otherwise it wouldn’t need so much subsidy. If it could support it, people would pay the appropriate rate and there would be no need for subsidy.

        I think you might mean that there would be enough passenger demand to fill four flights, as long as the price was subsidised.

        • Shoestring says:

          Just because it has qualified for a subsidy doesn’t really mean what you conclude. It *needed* the subsidy flying into Gatwick, which is not such a good airport for connections therefore always likely to be a so-so choice.

          But the LHR element changes all that. Whilst everybody in UK knows that Cornwall is the Brits’ favourite home holiday destination, many of you will not be aware that thanks to a couple of German TV series, it is also very high on the radar for other Northern Europeans. See for example

          So Flybe have pulled a fast one, NQY-LHR will fly & be very profitable & the subsidy is just bunce on top.

        • Shoestring says:

          Depending on where your travels may take you in the coming year, chances are fairly good that you will be able to keep up with the exploits of the local version of Dr. Martin Ellingham in some form or fashion. Doc Martin has been sold to more than 70 ­countries, with seven of the biggest besides America being France, Germany, Spain, Holland, Greece, Poland and Russia.

        • Shoestring says:

          Also there are loads of people in Cornwall (& SW Devon eg Plymouth) who commute to London for 3, 4 or 5 days, either driving or taking the train. It’s much more convenient to arrive in LHR than Gatwick because of the better connections to London proper. So I can see that commute getting turned into flights instead. (To drive from Plymouth to NQY is only about 50 mins.)

        • ChrisT says:

          You are making a large assumption that the route will be profitable, and does not need the subsidy. Any facts to support this? The fact that there may or may not be enough people to fill four flights a day is irrelevant to profitability.

        • Shoestring says:

          We’ll never know unless ticket prices keep going up & the plane keeps flying with good load.

  • Frank says:

    Hope flybe take Virgin interest with a pinch of salt. Virgin have a history of feigning interest then pull away at the end. Think when BMI was sold.

  • memesweeper says:

    Well, if it goes through this would be fantastic news. Feeder codeshares could go to/from Manchester as well as Gatwick and Heathrow I guess.

  • ADS says:

    maybe FlyBE could be repositioned as a feeder for KLM/AF … as well as Manchester traffic for VS ?!

    or it’s just a ruse to increase the price / encourage BA to buy a loss making subsidiary !

  • Nigel Williams says:

    I can see it working, although there would involve some upheaval. I think the branding could even survive short term, and essentially AF / KLM / Flybe / Virgin forming their own decent sized coalition to drive business from BA.

    2. Instant switch from Avios > Flying Club
    3. Earning of Tier points for Virgin 🙂

  • Russell says:

    From the perspective of a BA Silver FF, typically flying LON to GLA or EDI 10 times a year (Club & ET), US once or twice (WT+) and Europe 5 or 6 times (Club & ET) id quite like the chance to have a different loyalty scheme that would make sense for my travelling. Getting an incentivised status match from Virgin/Flybe could win my bookings quite quickly, as BA just aren’t quite all that anymore (and move my stubborn aversion to EZY/RYA for European trips when the prices are far lower).

  • Alex Sm says:

    Did you mean “TO easyJet” rather than “of”?

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