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Why you shouldn’t be concerned about booking with Flybe, despite press speculation

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I was going to write an article about a good new Avios promotion that Flybe is about to launch, and about what I learned about their frequent flyer plans when I met their new ‘Head of Loyalty’ recently.

I have decided to push that story back to Sunday (EDIT: it is now published and you can read it here) because I wanted to focus on something else today.  If you have been reading the press this week you have probably seen stories about ‘Flybe putting itself up for sale’ and some slightly more scurrilous rumours about the health of the entire group.

We have, without a doubt, seen a lot of airline failures recently which impacted the UK.  Monarch was the big one, of course, but Primera and Cobalt have also disappeared in recent weeks.  Some people seem to be putting Flybe into the same boat, but from what I can see that simply isn’t being realistic.

Will Flybe go bust?

Here is the interim results presentation released on 14th November (PDF).  A quick look at this shows that, on the face of it, Flybe’s restructuring is starting to work.  Revenue per seat was up 7.9% whilst costs per seat (including fuel, constant currency) rose by only 2.6%.  Operating costs fell slightly if you exclude fuel.

Is Flybe losing money?  No.  Whilst all of our City readers know that ‘profit’ can basically mean anything you want it to be, Flybe made £42m EBITDA in the first – admittedly lucrative Summer -half of its financial year.  If you’re not a finance person, EBITDA is ‘profits (earnings) before interest, tax, depreciation / amortisation’.  This figure is basically the cash it generated from day-to-day operations before paying its debts.

Is Flybe massively in debt?  Not really.  Net debt (debt minus cash in the bank) is only £82m.  There is £70m of cash on the balance sheet and £119m of net assets.  Only £19m of debt is repayable within the next 12 months.

Are Flybe planes getting emptier?  No, their load factor rose by 8% year on year – mainly by cutting poorly performing routes – from 76% to 84%.

And, unlike Primera, Cobalt and Monarch, Flybe is generally serving markets with no direct competition and no realistic indirect competition.  As the presentation points out, your alternatives for travelling from Southampton to Glasgow are not exactly enticing.

The caveat, of course, is that these numbers cover the Summer period.  We are now entering the Winter season when demand and fares are lower and where most airlines see lower profits.

The company recently put out a profit warning on the back of softening demand, higher fuel costs and currency weakness.  It also needs to secure financing for scheduled new aircraft deliveries and, as with many retailers, may be asked to provide additional collateral to Visa and Mastercard who are wary of potential Section 75 chargebacks.  It certainly won’t be an easy ride over the next 12-18 months but the fundamental trading pattern looks sound.

Why Flybe will not go bankrupt

Will Flybe be sold?

The company has announced that it is willing to listen to potential takeover or investment offers.

As a quoted company without a dominant shareholder it could, of course, be taken over at any time.  Any bidder could pick up some shares in the market, but it has to make a public statement when it reaches 3% and – at 30% – must launch a formal offer for the whole group.  Flybe is trying to circumvent this process by launching a regulated process which allows interested parties to have access to management without the need to make any hostile moves or publicly identify themselves.

I don’t know if Flybe will remain independent or not.  Stobart Group expressed interest in a bid a few months ago and they could return to the table.  What does concern me is that recent newspaper publicity could put people off booking with Flybe, even though – looking at the numbers released last week – the company seems to be at no immediate risk.

There is an element of self fulfilling prophecy here because if people stop booking Flybe because they believe it is going out of business, it will go out of business.  This will put 2,300 jobs at risk, along with many key airline routes which are vital to regional businesses, and that would not be good news.

I’d be happy to book with Flybe at the moment, and hopefully you would too.  Use a credit card and your money is safe anyway under the Section 75 rules.  Tomorrow I’ll tell you about their new Avios bonus promotion and what the new ‘Head of Loyalty’ is planning.

PS.  Just for clarity, neither I nor any of my family own shares in Flybe and this article is not an attempt to increase the value of my own holdings 🙂


How to earn Avios from UK credit cards (December 2023)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express Premium Plus

25,000 Avios and the famous annual 2-4-1 voucher Read our full review

British Airways American Express

5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £12,000 Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points. These points convert at 1:1 into Avios.

SPECIAL OFFER: Until 9th January 2024, you will receive 30,000 Membership Rewards points (convertible to 30,000 Avios) with American Express Preferred Rewards Gold. You receive 25,000 points if you spend £3,000 in three months and a further 5,000 points if you hold the card for 15 months. You can apply here.

SPECIAL OFFER: Until 9th January 2024, you will receive a huge 100,000 Membership Rewards points (convertible to 100,000 Avios) with The Platinum Card. You receive 75,000 points if you spend £10,000 in six months and a further 25,000 points if you hold the card for 15 months. You can apply here.

American Express Preferred Rewards Gold

Your best beginner’s card – 30,000 points (TO 9th JANUARY), FREE for a year & four airport ….. Read our full review

The Platinum Card from American Express

Crazy 100,000 points (TO 9th JANUARY) and a huge range of valuable benefits – for a fee Read our full review

Run your own business?

We recommend Capital On Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, along with a sign-up bonus worth 10,500 Avios.

Capital On Tap Business Rewards Visa

Get a 10,000 points bonus plus an extra 500 points for our readers Read our full review

You should also consider the British Airways Accelerating Business credit card. This is open to sole traders as well as limited companies and has a 30,000 Avios sign-up bonus.

British Airways Accelerating Business American Express

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

American Express Business Platinum

40,000 points bonus and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and free for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

Comments (109)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • FlyUpTop says:

    Anyone advise how long transfers are taking at present from Marriott to partners.

  • Tony says:

    O/T as no bits: Is Iberia website still down?

  • A270 says:

    OT: How long are Virgin to Hilton transfers taking these days? It’s been one week. I know it says it could take a month but I’ve experienced having them transferred in a few days.

  • will says:

    I’m always quite taken back by the fact that with a £750 million turnover just a 1-2% increase in ticket prices would potentially transform the profitability of a company like this. I’m sure they do their analysis on pricing but it does seem extraordinary they the market is that sensitive to price.

    • Rob says:

      My experience of revenue management, especially at BA, is that it is separate from the cost structure. RevMan staff are tasked with selling each flight for as much as possible, which means looking at what other airlines are charging and how seats are selling.

      This is totally separate from the cost structure of the airline. RevMan simply does what is necessary to try to fill every seat for as high a price as possible. If that isn’t enough to cover the cost base, that isn’t their problem – and, arguably, if they have maximised the potential revenue from that flight with the mix of tickets sold v average price then they are right.

  • vol says:

    OT and maybe sensitive:

    My mum completed treatment for cancer this year and as a treat I thought I would book her a trip overseas –

    Deary me, trying to arrange travel insurance for a four day trip for her – we have been quoted £500 and above for four days (single trip) from Virgin Money 🙁

    Does anyone know of any companies that insures people with history of cancer? We have just received another quote from someone who is supposed to specialise in travel insurance for cancer patients for £1000!!

    TBH, the trip cost far less than this 😀

    I told her for that price, she had better be admitted to several hospitals so that we can get our money’s worth! (we have warped senses of humour)

    Thanks in advance and sorry if this is sensitive


This article is closed to new comments. Feel free to ask your question in the HfP forums.

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