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Flybe launches a ‘double Avios’ promo – and learn about their new loyalty strategy

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Flybe is launching a new ‘double Avios’ Black Friday promotion today.  I sat down to discuss it with Flybe’s new Head of Loyalty, Oliver Ross, last week – I know Oliver from his previous role at Avios – and he also shared some ideas about how he sees Flybe’s frequent flyer efforts developing.

How many Avios do I earn with Flybe?

Before I get onto Flybe’s Black Friday offer, let’s remind ourselves of how the earning rate has changed recently.

From 1st October, you are now earning 50% more Avios on most Flybe tickets.

Flybe double avios promotion

Historically the cheaper ‘Just Fly’ and ‘Get More’ ticket types on Flybe earned 2 per £1 / €1 spent. ‘All In’ flexible tickets earned 4 per £1 / €1.  That distinction has now gone and all tickets now earn 3 Avios per £1 / €1 spent on the fare (excluding APD).

This new rate applies to ALL flights taken from 1st October irrespective of when you booked them.  If you receive the old rate of 2 Avios per £1 then you should drop Flybe a note.

As well as the base fare, you can also earn Avios on whatever you pay for hold luggage, standard and extra leg room and preassigned seating.

3 Avios per £1 is generous, in my view.  On routes where Flybe and BA compete at London City, you are likely to earn more Avios taking Flybe given that the cheapest British Airways economy tickets only earn 125 Avios!  You won’t earn tier points on Flybe however.  You can find out more on the Flybe website here.

Earn double Avios with Flybe’s Black Friday offer

From today, earning with Flybe is twice as attractive.

You will earn double Avios (6 per £1 on the ex-APD fare) on all bookings made from today, Sunday 18th November, to midnight on Sunday 9th December.

You must travel between tomorrow (Monday 19th) and 31st January 2019.

Given how few Avios you earn on most British Airways economy flights these days, especially for non-status members, this could work out well.  A £200 return ticket should earn over 1,000 Avios after the APD adjustment.

Unlike the current British Airways ‘double Avios’ offer, which we covered here, you do not need to register for the Flybe offer.  More importantly, you are not restricted to just 10 flights.  The Flybe ‘double Avios’ covers every booking you make before 9th December as long as you fly before 31st January.

You can see where Flybe flies from your local airport on their route map which is here.

How do I make sure I get my Avios?

You cannot use a British Airways Executive Club number with Flybe.  It must be a 3081-style account number of the sort which works at  You can then use ‘Combine My Avios’ to move them into your British Airways account.

If you still know your (now closed) Avios Travel Rewards Programme number, you should be OK using that for a limited period until the accounts fully disappear – the points will flow through to your British Airways account eventually.

If that is not the case, or you don’t want to risk your points disappearing in transit, you can open a new Avios account via Flybe.  This will not be closed down and it will allow you to continue using the platform.

You can sign-up at this page of the Flybe website.

Due to IT issues on the platform, you MUST use a different email address to the one you used for your old Avios Travel Rewards Programme account.  This will not stop you being able to transfer points to/from Iberia Plus or British Airways Executive Club.

If you already have an account via Vueling Club or Aer Lingus AerClub then you can also use that 3081-prefixed account number to collect Avios with Flybe.  Alternatively, open a new account via the Flybe link above – this will have the advantage of ensuring you receive Flybe Avios newsletters.

Flybe double Avios promotion

What is else is Flybe planning in the loyalty space?

When I met with Oliver Ross last week he was keen to talk, in broad terms, about what is planned for 2019 as part of the loyalty strategy he is developing for the airline.  He has only been in the job for a few weeks so the exact details are still to be firmed up.

Firstly, he was keen to let HfP readers know that Flybe’s crackpot retro-claim policy for missing Avios will be changed.

The current system gives you a 10-day window to claim missing points.  You can only claim between 30 and 40 days from your return flight.  This is not a cunning plan to stop you getting your points but an IT shortcoming.  Flybe is moving onto a new IT platform soon and this restriction will then disappear.  You will soon be able to claim missing Avios for up to 6 months after travel.

Secondly, another upside from the new IT platform will be the ability to add your Avios number at more stages during the booking, MMB and flight process.  This should ensure fewer flights need retro-claiming.

Thirdly, Flybe is taking more control of its loyalty marketing.  If you are a registered Flybe customer with Avios, you should now be receiving monthly newsletters covering special promotions, new partners and developments at the airline.

Longer term, there is going to be a separate loyalty recognition element launched during 2019.

This will allow you to earn status with Flybe – whilst continuing to receive Avios on your flights – and receive special benefits.  Oliver and I had a long discussion over what may and may not work well here (feel free to post your ideas in the comments if you are a Flybe regular, he will read them) given the nature and size of the airline.

For clarity, as Flybe is not in oneworld, there will be no benefits when flying British Airways for Flybe top tier members.  We did, however, have an interesting chat where I suggested that it could benefit Flybe to give some equivalent benefits to British Airways Gold and Silver members when flying with Flybe.  This is not unheard of – you may remember that Aer Lingus, before it was bought by BA’s parent IAG, used to allow British Airways Gold members to use its lounges.

There is a lot going on at Flybe on the Avios and loyalty side, which we will cover on Head for Points as it rolls out.  In the short term, don’t forget that the double Avios promotion is now live at and valid for bookings made by 9th December for travel until 31st January.

British Airways BA Amex American Express

How to earn Avios from UK credit cards (September 2021)

As a reminder, there are various ways of earning Avios from UK credit cards.  Many cards also have generous sign-up bonuses!

There are two official British Airways American Express cards. Both have increased sign-up bonuses until 2nd November 2021:

British Airways BA Amex American Express card

British Airways American Express

10,000 Avios for signing up, no annual fee and an Economy 241 voucher for spending ….. Read our full review

British Airways BA Premium Plus American Express Amex credit card

British Airways American Express Premium Plus

40,000 Avios and the UK’s most valuable credit card perk – the 2-4-1 companion voucher Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points, such as:

Nectar American Express

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & two airport lounge passes Read our full review

American Express Platinum card Amex

The Platinum Card from American Express

60,000 points and an unbeatable set of travel benefits – for a fee Read our full review

Run your own business?

We recommend Capital On Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card:

Capital On Tap Business Rewards Visa

The most generous Avios Visa or Mastercard for a limited company Read our full review

You should also consider the British Airways Accelerating Business credit card. This is open to sole traders as well as limited companies. This card has a limited time offer of 60,000 Avios when you sign up:

British Airways Accelerating Business American Express card

British Airways Accelerating Business American Express

60,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

(Want to earn more Avios?  Click here to visit our home page for our latest articles on earning and spending your Avios points and click here to see how to earn more Avios this month from offers and promotions.)

Comments (69)

  • Memesweeper says:

    My work has given me regular routes with FlyBe in the past, and one reason I now avoid them is the lack of a frequent flyer programme. I have BA silver and im recently lapsed in EasyJet flight club, almost all my work flying is UK or nearby in EU, so I guess I’m FlyBe’s target market. I’ve not flown FlyBe in over 12 months. I’d suggest the following for Oliver:

    – set Avios prices for rewards higher than BA (for the same distance), but low capped or zero ‘taxes and charges’
    – a simple status recognition scheme for those that fly many segments, giving free seat selection, and free same day changes
    – consider a status match with BAEC and FlightClub shortly after you launch and things are settled in
    – long term consider a partner with a long haul network with some aspirational destinations, with the option to allow reciprocal status recognition and credit to each other’s programmes (not oneworld)
    – don’t underestimate how useful a good app can be, and how it can drive loyalty

    • Colin JE says:

      Isn’t there a partnership arrangement with Virgin with Flybe acting as a feeder from the regions to Heathrow and Gatwick? Not sure how that’s going but at launch it seemed a good idea.
      Just a shame Virgin’s routes are shrinking.

  • Colin JE says:

    If you are registering for a Flybe Avioss account but don’t want to have to use another email address, here’s a trick. If you use Gmail you can put a full stop anywhere in your address (eg [email protected]) and Gmail doesn’t care, it still goes through to your usual mailbox, but Avios considers it a different address. You can also use instead of Same effect.

    I second the idea of recognising or matching status of other airlines, though this will be expensive if we’re talking about lounge access. I currently use BA for all my flights because of lounge access but Flybe will have to pay if it plans to offer access to No1 or Aspire etc. But a lounge at London City would be a massive game changer.

    • Memesweeper says:

      Agreed – I’d also love lounge access (and a lounge at LCY) but my corporate Travel Agent allows lounge booking independently anyway, and I can get it at 90% of airports with a credit card. My corporate TA cannot help with seat selection or last minute changes, so I’d value those benefits more.

    • John says:

      You can use something like [email protected]

      Anything beyond a + character is meant to be ignored

  • Brian says:

    With the recent changes to the flyBe scheme flights operated by Stobart also accrue Avios. These were previously excluded. If Stobart flights actually earned in reality I don’t know, but they are specifically included in the T&C’s now.


    Please just fix the damn App! 🙁

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