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Flybe launches a ‘double Avios’ promo – and learn about their new loyalty strategy

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Flybe is launching a new ‘double Avios’ Black Friday promotion today.  I sat down to discuss it with Flybe’s new Head of Loyalty, Oliver Ross, last week – I know Oliver from his previous role at Avios – and he also shared some ideas about how he sees Flybe’s frequent flyer efforts developing.

How many Avios do I earn with Flybe?

Before I get onto Flybe’s Black Friday offer, let’s remind ourselves of how the earning rate has changed recently.

From 1st October, you are now earning 50% more Avios on most Flybe tickets.

Historically the cheaper ‘Just Fly’ and ‘Get More’ ticket types on Flybe earned 2 per £1 / €1 spent. ‘All In’ flexible tickets earned 4 per £1 / €1.  That distinction has now gone and all tickets now earn 3 Avios per £1 / €1 spent on the fare (excluding APD).

This new rate applies to ALL flights taken from 1st October irrespective of when you booked them.  If you receive the old rate of 2 Avios per £1 then you should drop Flybe a note.

As well as the base fare, you can also earn Avios on whatever you pay for hold luggage, standard and extra leg room and preassigned seating.

3 Avios per £1 is generous, in my view.  On routes where Flybe and BA compete at London City, you are likely to earn more Avios taking Flybe given that the cheapest British Airways economy tickets only earn 125 Avios!  You won’t earn tier points on Flybe however.  You can find out more on the Flybe website here.

Flybe double avios promotion

Earn double Avios with Flybe’s Black Friday offer

From today, earning with Flybe is twice as attractive.

You will earn double Avios (6 per £1 on the ex-APD fare) on all bookings made from today, Sunday 18th November, to midnight on Sunday 9th December.

You must travel between tomorrow (Monday 19th) and 31st January 2019.

Given how few Avios you earn on most British Airways economy flights these days, especially for non-status members, this could work out well.  A £200 return ticket should earn over 1,000 Avios after the APD adjustment.

Unlike the current British Airways ‘double Avios’ offer, which we covered here, you do not need to register for the Flybe offer.  More importantly, you are not restricted to just 10 flights.  The Flybe ‘double Avios’ covers every booking you make before 9th December as long as you fly before 31st January.

You can see where Flybe flies from your local airport on their route map which is here.

How do I make sure I get my Avios?

You cannot use a British Airways Executive Club number with Flybe.  It must be a 3081-style account number of the sort which works at avios.com.  You can then use ‘Combine My Avios’ to move them into your British Airways account.

If you still know your (now closed) Avios Travel Rewards Programme number, you should be OK using that for a limited period until the accounts fully disappear – the points will flow through to your British Airways account eventually.

If that is not the case, or you don’t want to risk your points disappearing in transit, you can open a new Avios account via Flybe.  This will not be closed down and it will allow you to continue using the avios.com platform.

You can sign-up at this page of the Flybe website.

Due to IT issues on the avios.com platform, you MUST use a different email address to the one you used for your old Avios Travel Rewards Programme account.  This will not stop you being able to transfer points to/from Iberia Plus or British Airways Executive Club.

If you already have an avios.com account via Vueling Club or Aer Lingus AerClub then you can also use that 3081-prefixed account number to collect Avios with Flybe.  Alternatively, open a new account via the Flybe link above – this will have the advantage of ensuring you receive Flybe Avios newsletters.

Flybe double Avios promotion

What is else is Flybe planning in the loyalty space?

When I met with Oliver Ross last week he was keen to talk, in broad terms, about what is planned for 2019 as part of the loyalty strategy he is developing for the airline.  He has only been in the job for a few weeks so the exact details are still to be firmed up.

Firstly, he was keen to let HFP readers know that Flybe’s crackpot retro-claim policy for missing Avios will be changed!

The current system gives you a 10-day window to claim missing points.  You can only claim between 30 and 40 days from your return flight.  This is not a cunning plan to stop you getting your points but an IT shortcoming.  Flybe is moving onto a new IT platform soon and this restriction will then disappear.  You will soon be able to claim missing Avios for up to 6 months after travel.

Secondly, another upside from the new IT platform will be the ability to add your Avios number at more stages during the booking, MMB and flight process.  This should ensure fewer flights need retro-claiming.

Thirdly, Flybe is taking more control of its loyalty marketing.  If you are a registered Flybe customer with Avios, you should now be receiving monthly newsletters covering special promotions, new partners and developments at the airline.

Longer term, there is going to be a separate loyalty recognition element launched during 2019.

This will allow you to earn status with Flybe – whilst continuing to receive Avios on your flights – and receive special benefits.  Oliver and I had a long discussion over what may and may not work well here (feel free to post your ideas in the comments if you are a Flybe regular, he will read them) given the nature and size of the airline.

For clarity, as Flybe is not in oneworld, there will be no benefits when flying British Airways for Flybe top tier members.  We did, however, have an interesting chat where I suggested that it could benefit Flybe to give some equivalent benefits to British Airways Gold and Silver members when flying with Flybe.  This is not unheard of – you may remember that Aer Lingus, before it was bought by BA’s parent IAG, used to allow British Airways Gold members to use its lounges.

There is a lot going on at Flybe on the Avios and loyalty side, which we will cover on Head for Points as it rolls out.  In the short term, don’t forget that the double Avios promotion is now live at flybe.com and valid for bookings made by 9th December for travel until 31st January.

Review: British Airways Club World, London Heathrow to Kuala Lumpur (Part 2)
Review of the BA Galleries Club South lounge at London Heathrow Terminal 5
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Comments

  1. O/t Lloyds upgrade voucher –
    Has anyone that was awarded a free voucher in error a few months ago, still been able to earn s voucher in the normal way? Or does that bonus voucher wipe out that years entitlement?

    • Not sure but an unused voucher I had which was due to expire in jan 19 has disappeared without a trace and now only the ‘error’ voucher remains on my account. Tried calling avios but they didn’t really know what to do. Will email screenshots I took of the jan 19 exp. voucher and see how I get on. Not hopeful about earning any further vouchers.

      • Has the earned voucher been transferred to BAEC maybe? Seems strange that only has disappeared though.

  2. Neil Donoghue says:

    Rob, you are completely on point at the moment. Virgin Atlantic should offer a status match if they want to push their new cards so badly and likewise for Flybe. I fly to Amsterdam at least once a month and although the Flybe flight to London City is a more convenient time, I will often book with BA purely for the fact that I have silver status and will therefore have lounge access. If Flybe would be willing to offer BA status holders some form of perks, it would make a difference in my opinion. I also don’t fly this route in Club Europe as usually I book very last minute so the avios / tier points are not relevant for me.

  3. If you book on the Flybe website, unless I’m mistaken, you don’t get the advantage of being able to include your hold luggage in your Avios redemption, as you can currently do via Avios.com e.g.

    Redeeming 4,500 Avios on INV-BHX will save £22.50 on the Flybe website
    Redeeming 4,500 Avios on the same route will save the cost of the flight (incl. luggage) leaving only taxes etc. to pay

  4. GoldmanSachs says:

    OT

    I previously upgrade from gold charge amex to platinum for 20000 points for spending £1000, just recently closed the platinum card but received the 20000 bonus in May this year.

    I have the green charge card, can I upgrade this to the platinum again and get another 20000 points?

    Thanks all

  5. Memesweeper says:

    My work has given me regular routes with FlyBe in the past, and one reason I now avoid them is the lack of a frequent flyer programme. I have BA silver and im recently lapsed in EasyJet flight club, almost all my work flying is UK or nearby in EU, so I guess I’m FlyBe’s target market. I’ve not flown FlyBe in over 12 months. I’d suggest the following for Oliver:

    – set Avios prices for rewards higher than BA (for the same distance), but low capped or zero ‘taxes and charges’
    – a simple status recognition scheme for those that fly many segments, giving free seat selection, and free same day changes
    – consider a status match with BAEC and FlightClub shortly after you launch and things are settled in
    – long term consider a partner with a long haul network with some aspirational destinations, with the option to allow reciprocal status recognition and credit to each other’s programmes (not oneworld)
    – don’t underestimate how useful a good app can be, and how it can drive loyalty

    • Colin JE says:

      Isn’t there a partnership arrangement with Virgin with Flybe acting as a feeder from the regions to Heathrow and Gatwick? Not sure how that’s going but at launch it seemed a good idea.
      Just a shame Virgin’s routes are shrinking.

  6. Colin JE says:

    If you are registering for a Flybe Avioss account but don’t want to have to use another email address, here’s a trick. If you use Gmail you can put a full stop anywhere in your address (eg [email protected]) and Gmail doesn’t care, it still goes through to your usual mailbox, but Avios considers it a different address. You can also use @googlemail.com instead of @gmail.com. Same effect.

    I second the idea of recognising or matching status of other airlines, though this will be expensive if we’re talking about lounge access. I currently use BA for all my flights because of lounge access but Flybe will have to pay if it plans to offer access to No1 or Aspire etc. But a lounge at London City would be a massive game changer.

    • Memesweeper says:

      Agreed – I’d also love lounge access (and a lounge at LCY) but my corporate Travel Agent allows lounge booking independently anyway, and I can get it at 90% of airports with a credit card. My corporate TA cannot help with seat selection or last minute changes, so I’d value those benefits more.

    • You can use something like [email protected]

      Anything beyond a + character is meant to be ignored

  7. With the recent changes to the flyBe scheme flights operated by Stobart also accrue Avios. These were previously excluded. If Stobart flights actually earned in reality I don’t know, but they are specifically included in the T&C’s now.

  8. NIGEL B WILLIAMS says:

    Please just fix the damn App! 🙁

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