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Flybe launches a ‘double Avios’ promo – and learn about their new loyalty strategy

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Flybe is launching a new ‘double Avios’ Black Friday promotion today.  I sat down to discuss it with Flybe’s new Head of Loyalty, Oliver Ross, last week – I know Oliver from his previous role at Avios – and he also shared some ideas about how he sees Flybe’s frequent flyer efforts developing.

How many Avios do I earn with Flybe?

Before I get onto Flybe’s Black Friday offer, let’s remind ourselves of how the earning rate has changed recently.

From 1st October, you are now earning 50% more Avios on most Flybe tickets.

Flybe double avios promotion

Historically the cheaper ‘Just Fly’ and ‘Get More’ ticket types on Flybe earned 2 per £1 / €1 spent. ‘All In’ flexible tickets earned 4 per £1 / €1.  That distinction has now gone and all tickets now earn 3 Avios per £1 / €1 spent on the fare (excluding APD).

This new rate applies to ALL flights taken from 1st October irrespective of when you booked them.  If you receive the old rate of 2 Avios per £1 then you should drop Flybe a note.

As well as the base fare, you can also earn Avios on whatever you pay for hold luggage, standard and extra leg room and preassigned seating.

3 Avios per £1 is generous, in my view.  On routes where Flybe and BA compete at London City, you are likely to earn more Avios taking Flybe given that the cheapest British Airways economy tickets only earn 125 Avios!  You won’t earn tier points on Flybe however.  You can find out more on the Flybe website here.

Earn double Avios with Flybe’s Black Friday offer

From today, earning with Flybe is twice as attractive.

You will earn double Avios (6 per £1 on the ex-APD fare) on all bookings made from today, Sunday 18th November, to midnight on Sunday 9th December.

You must travel between tomorrow (Monday 19th) and 31st January 2019.

Given how few Avios you earn on most British Airways economy flights these days, especially for non-status members, this could work out well.  A £200 return ticket should earn over 1,000 Avios after the APD adjustment.

Unlike the current British Airways ‘double Avios’ offer, which we covered here, you do not need to register for the Flybe offer.  More importantly, you are not restricted to just 10 flights.  The Flybe ‘double Avios’ covers every booking you make before 9th December as long as you fly before 31st January.

You can see where Flybe flies from your local airport on their route map which is here.

How do I make sure I get my Avios?

You cannot use a British Airways Executive Club number with Flybe.  It must be a 3081-style account number of the sort which works at avios.com.  You can then use ‘Combine My Avios’ to move them into your British Airways account.

If you still know your (now closed) Avios Travel Rewards Programme number, you should be OK using that for a limited period until the accounts fully disappear – the points will flow through to your British Airways account eventually.

If that is not the case, or you don’t want to risk your points disappearing in transit, you can open a new Avios account via Flybe.  This will not be closed down and it will allow you to continue using the avios.com platform.

You can sign-up at this page of the Flybe website.

Due to IT issues on the avios.com platform, you MUST use a different email address to the one you used for your old Avios Travel Rewards Programme account.  This will not stop you being able to transfer points to/from Iberia Plus or British Airways Executive Club.

If you already have an avios.com account via Vueling Club or Aer Lingus AerClub then you can also use that 3081-prefixed account number to collect Avios with Flybe.  Alternatively, open a new account via the Flybe link above – this will have the advantage of ensuring you receive Flybe Avios newsletters.

Flybe double Avios promotion

What is else is Flybe planning in the loyalty space?

When I met with Oliver Ross last week he was keen to talk, in broad terms, about what is planned for 2019 as part of the loyalty strategy he is developing for the airline.  He has only been in the job for a few weeks so the exact details are still to be firmed up.

Firstly, he was keen to let HfP readers know that Flybe’s crackpot retro-claim policy for missing Avios will be changed.

The current system gives you a 10-day window to claim missing points.  You can only claim between 30 and 40 days from your return flight.  This is not a cunning plan to stop you getting your points but an IT shortcoming.  Flybe is moving onto a new IT platform soon and this restriction will then disappear.  You will soon be able to claim missing Avios for up to 6 months after travel.

Secondly, another upside from the new IT platform will be the ability to add your Avios number at more stages during the booking, MMB and flight process.  This should ensure fewer flights need retro-claiming.

Thirdly, Flybe is taking more control of its loyalty marketing.  If you are a registered Flybe customer with Avios, you should now be receiving monthly newsletters covering special promotions, new partners and developments at the airline.

Longer term, there is going to be a separate loyalty recognition element launched during 2019.

This will allow you to earn status with Flybe – whilst continuing to receive Avios on your flights – and receive special benefits.  Oliver and I had a long discussion over what may and may not work well here (feel free to post your ideas in the comments if you are a Flybe regular, he will read them) given the nature and size of the airline.

For clarity, as Flybe is not in oneworld, there will be no benefits when flying British Airways for Flybe top tier members.  We did, however, have an interesting chat where I suggested that it could benefit Flybe to give some equivalent benefits to British Airways Gold and Silver members when flying with Flybe.  This is not unheard of – you may remember that Aer Lingus, before it was bought by BA’s parent IAG, used to allow British Airways Gold members to use its lounges.

There is a lot going on at Flybe on the Avios and loyalty side, which we will cover on Head for Points as it rolls out.  In the short term, don’t forget that the double Avios promotion is now live at flybe.com and valid for bookings made by 9th December for travel until 31st January.


How to earn Avios points from UK credit cards

How to earn Avios from UK credit cards (May 2022)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards. You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

25,000 Avios for signing up and an upgrade voucher for spending £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

5,000 Avios for signing up and an upgrade voucher for spending £20,000 Read our full review

There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways BA Premium Plus American Express Amex credit card

British Airways American Express Premium Plus

25,000 Avios and the UK’s most valuable card perk – the 2-4-1 voucher Read our full review

British Airways BA Amex American Express card

British Airways American Express

5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £12,000 Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points.

The Platinum Card has doubled its sign-up bonus to 60,000 Membership Rewards points, which convert to 60,000 Avios, if you apply by 1st June 2022.

American Express Amex Gold

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & two airport lounge passes Read our full review

American Express Platinum card Amex

The Platinum Card from American Express

60,000 points (SPECIAL OFFER) and an unbeatable set of travel benefits – for a fee Read our full review

Run your own business?

We recommend Capital On Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, along with a sign-up bonus worth 10,000 Avios.

Capital on Tap Visa card

Capital On Tap Business Rewards Visa

10,500 points bonus – the most generous Avios Visa for a limited company Read our full review

You should also consider the British Airways Accelerating Business credit card. This is open to sole traders as well as limited companies and has a 30,000 Avios sign-up bonus.

British Airways Accelerating Business American Express card

British Airways Accelerating Business American Express

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

Amex Platinum Business American Express

American Express Business Platinum

40,000 points sign-up bonus and a long list of travel benefits Read our full review

American Express Business Gold

20,000 points sign-up bonus and free for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

(Want to earn more Avios?  Click here to visit our home page for our latest articles on earning and spending your Avios points and click here to see how to earn more Avios this month from offers and promotions.)

Comments (69)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Bill says:

    On my most frequent route they directly compete with Easyjet who offer GBP 6 To check in my cabin bag and also I’m a member of flight club. I can also use the price guarantee. With similar times I’ll therefore always choose easyjet. Flybe need to address this to win back my custom

  • FlyUpTop says:

    Ive always had trouble with avios crediting to my account when using Flybe. Isn’t there a time frame in which you have to have claimed by or they are gone?

  • Lewis says:

    Slightly ot
    How does British airways birthday promotion work
    I got an email wishing me happy birthday offering a vague promotion. When I go to link it says it’s unavailable and I’m not eligible.

    #worstbirthdaypresentever

    • Peter K says:

      Is it you logged into BA? Try logging in first, then clicking the link. A number got 2018 avios.

  • Travel Strong says:

    The ‘flymaybe’ culture is the reason why I can never use them. Loyalty starts with the flight actually happening, not being cancelled – everything else is meaningless until this is resolved.

    I travel to an airport an extra 1hr away from my home (compared to the flybe option) and take more inconvenient flight times (compared to the flybe option) – just to take a flight with easyjet and ensure my flight actually happens.

    • Jon says:

      This is an exact summary of their problem, the kind of customer they can and must attract (win back) and how to do it. Probably a bit tricker than the sticking plaster of a new rewards scheme though…

    • Lady London says:

      EU261 claims must be killing flybe’s cost model then.

    • Vasco says:

      Is that Belfast City vs Aldergrove by any chance?

    • Travel Strong says:

      CWL-NCL. I am convinced a spate of these cancellations have been based on an assessment of the cost of running a relatively empty flight vs the cost of paying compensation. And I suspect it is the same across the organisation. The flymaybe culture is not limited to any one route, it is rife. Ludicrously short term thinking as it will only cause even lower booking numbers and lower loads in the future.

  • Sandra says:

    Put in a retro claim, including booking reference, via Flybe account this week. Received email response requesting details of flights, passengers, times, destination etc, blaming GDPR for them requiring further info. Replied by email, including the claim reference they gave me, with all info & scanned boarding passes. Received return auto email saying Flybe no longer responds to email claims for missing Avios! Completed their emailed customer satisfaction survey (that arrived at the same time) with totally negative responses regarding their customer service, promptly received another Flybe email confirming the missing Avios had now been credited, confusing or what?!!!

  • marcw says:

    This is all ridiculous. They need to get their flights working OK – that’s what people value on a regional basis. Usually, on small regional airlines, frequent flyer schemes are pointless, since people fly them because they have to (not because they want to!). So they should put their priorities in getting their operations running smoothly, and then, MayBe invest some time and money for those very frequent travelers, that would value some perks – priority boarding, fast-track and maybe a free drink on-board. Forget about lounge access, I doubt any regional flyer/commuter values that – you don’t want to spent extra time at the airport.

    • Lady London says:

      You are right. In this case the benefit of the flyer program would be aspirational. People have to fly anyway and alternatives are harder to choose in the regions, but flybe would be seen to give something back.

      Otherwise there’s no other reason to give people that geographically have to fly with flybe, too many benefits.

  • Dilbert says:

    HI all
    Slightly O/T. How do you credit a flight from one airline to another airlines scheme?
    I am about to book an alaska airlines flight from LAX-HNL, which I intended to do via the alaska airlines website. Using the wheretocredit tool I can see there are a number of options on where to credit the miles available to me. Do I simply call them up after booking, put in my BA Exec number on the booking?
    I cant find any guidance on the process in other articles so any advise would be greatly appreciated. Many thanks.

    • hamiltus says:

      Should be able to do it on the Alaska website via Manage Booking section ?
      Otherwise give them a call on skype at 001 800 2527522 (USA toll free number so calling via skype makes it free of charge) specifying you want to add a partner frequent flyer number to your booking 🙂

    • Lyn says:

      You should be able to do this during the actual booking process on the Alaska web-site.

      Their customer service is usually good, and they usually respond efficiently to e-mails if you have enough time before the date of the flight.

  • hamiltus says:

    Another issue I have with Flybe is no earnings on some of their routes operated by franchise partners ? Such as SOU-LBA operated by Eastern Airways ? Any word on whether flybe marketed franchise flights will earn Avios ?

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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