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Get £5 back on a £10 purchase via American Express ‘Shop Small’

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Shop Small is back!  If you have an American Express credit or charge card (unless it is a Lloyds Avios one), you can make big savings on your Christmas shopping from tomorrow (Saturday) until 16th December with ‘Shop Small’.

American Express is the major UK sponsor of a scheme called ‘Shop Small’, designed to encourage you to shop in local independent stores instead of major chains.

Starting on Saturday and running until 16th December, you will receive £5 cashback on EVERY transaction you make for £10 or more at a participating ‘Shop Small’ business.

American Express Amex Shop Small

There are very few rules apart from the fact that you can only get one £5 cashback per shop per card. You can, of course, register multiple American Express cards if you have more than one.

It is a simple process:

You MUST register your credit or charge card before making a ‘Shop Small’ purchase

You can register British Airways, Harrods, Costco, Starwood, Gold, Platinum, Platinum Cashback, Amex Rewards and Green American Express cards by going to the American Express website, logging in and looking under ‘My Offers’ on the statement page.

Note that Corporate and pre-paid Amex cards do not qualify.  Lloyds Avios Rewards cards are also now blocked.

You can register supplementary cards (an additional card held by your partner on the same account) as long as it has a different card number to your main card and has its own separate Amex log-in.

Find participating small shops

The main Shop Small site is amexshopsmall.co.uk which contains a link to an interactive map where you can find participating shops in your area.  You will also often see a Shop Small sticker in a shop window.

Beware that this map, in previous years, has not been accurate. Often in a good way (some shops not featured give the credit) and often in a bad way (shops on the map are closed or don’t even accept Amex).  Your best option is to use your Amex whenever you can during the Shop Small period and see what hits.

It is worth noting that it is not just sellers of ‘things’ who are taking part. You will find cafes and even the occasional pub taking part!

Make a qualifying purchase of £10 or more

You can make one purchase per registered card per shop that is taking part in ‘Shop Small’.

You should receive an email or phone notification soon after making your purchase, although you shouldn’t panic if you don’t.

A £5 credit for every £10 purchase will be added onto your credit card statement within a few days.

For clarity …. this promotion is fully funded by American Express as part of its campaign to encourage more small shops to accept the card.  It is not funded by the shop so you shouldn’t feel guilty about taking part.


earns points from credit cards

Want to earn more points from credit cards? – April 2025 update

If you are looking to apply for a new credit card, here are our top recommendations based on the current sign-up bonuses.

In 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

Get 5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

You can see our full directory of all UK cards which earn airline or hotel points here. Here are the best of the other deals currently available.

American Express Preferred Rewards Gold

Your best beginner’s card – 30,000 points, FREE for a year & four airport lounge passes Read our full review

British Airways American Express Premium Plus

30,000 Avios and the famous annual 2-4-1 voucher Read our full review

The Platinum Card from American Express

80,000 bonus points and great travel benefits – for a large fee Read our full review

Virgin Atlantic Reward+ Mastercard

18,000 bonus points and 1.5 points for every £1 you spend Read our full review

Earning miles and points from small business cards

If you are a sole trader or run a small company, you may also want to check out these offers:

American Express Business Platinum

50,000 points when you sign-up and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and FREE for a year Read our full review

Capital on Tap Pro Visa

10,500 points (=10,500 Avios) plus good benefits Read our full review

Capital on Tap Visa

NO annual fee, NO FX fees and points worth 1 Avios per £1 Read our full review

British Airways American Express Accelerating Business

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

Comments (241)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • jtz says:

    2 oyster stops on the shops crawl map said they don’t take amex for oyster and apparently no shops do!

    • ahop says:

      I have struggled to find any this year yet. Last year I managed a few hundred quid….

    • Genghis says:

      Empiricallly from yesterday, about 40% were “cash only”

  • Ari Gel says:

    Any idea how to register an additional card without having a separate AMEX online account?

  • Shoestring says:

    Raffles – I think Shop Small stole the Hfp logo idea, go gett’em, boy 🙂

  • Mark E says:

    Went into a local participating bar last night, two pints and a J2O was £9.60 , so I added a packet of crisps to take it to £10.60 . Barman forgot to charge for the crisps and he was very surprised when I pointed this out when presented with the payment machine!

  • Waribai says:

    Quick update on Bicester vouchers…shop small activated perfectly well. The visitor centre were more than happy to put 10 transactions through…

    • Sam says:

      @Waribai, do the additional vouchers you get when you go into the visitor centre by showing your amex and the frequent flyer points will work on gift vouchers that you have just purchased? Once you use the gift vouchers of course…

      • Waribai says:

        I asked about that and they said after shopping you can bring your receipts in and have Avios added. No mention of discount vouchers…One thing to bear in mind is that similar to one for all you the shops can’t see how much you have on each gift card so you have to tell them how much to deduct off each one.

  • Scott flinson says:

    Anyone any tips for how to talk round staff in small newsagents in London where I’ll be doing oyster top ups, to not charge a fee as in previous years, as since January 13 2018 it’s been illegal? Worried they’ll all still try and apply a charge!

    • Mark2 says:

      Is the fee more than 50% then?

    • Genghis says:

      There needs to be something in it for them

    • Andrew says:

      I’d be interested to hear whether you’re still able to do any Oyster top-ups in small shops now that they’ve banned credit card surcharges!

      I’d expect that very few if any will even want to sell you one, given that their commission (before card processing fees) is only 2%.

  • Alan says:

    Two Shop Small purchases this evening – first with BAPP, came up invalid card for chip and pin, but went through on contactless with immediate notification from Amex app, no SS email. Second transaction a couple of minutes later, also contactless (given problem with first card), this time on Plat. No notification from Amex app but did get it from Google Pay and then SS email received! Hopefully both will credit fine but what an inconsistent system! On the plus side nice bottle of South African plonk (already discounted) and freezer stocked up!

  • Shoestring says:

    O/T I’d say the IB Avios purchase deal deserves a day in the sun – max 300K Avios for just over 1.07p each – same price for 150K

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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