Exclusive HFP competition: Win luxury swim shorts, worth up to £220, made from recycled plastic

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This weekend, we are running a competition in association with new online clothing brand Naeco.  If you are heading off to the beach this Christmas, it is one for you.

Two Head for Points readers will each win a luxury pair of swim shorts made from recycled plastic, worth up to £220.

Plastic is a big problem the earth facing and it’s not going to solve itself. The proposed UK ban on plastic straws was a great start, but we do have to do more.

A number of companies are tackling the plastic problem by finding ways of reusing plastic and turning it into something new.  One of these companies is Naeco who turn plastic bottles into luxury swim shorts.

Two lucky Head for Points readers can each win a pair from their current collection.


About Naeco

Naeeco is a British clothing company that produces all its items in London using plastic bottles as the raw material. Each pair of Naeco swim shorts is made from 15 plastic bottles. This month their goal is to remove 15,000 plastic bottles from our oceans and landfills.

Founder Zak Johnson says about the brand:

Our aim is simple; to create a luxury brand that shows the world that there is no need to carelessly use our worlds natural resources. We can make clothing from sustainable materials that have a positive impact on our planet.

We take plastic from the ocean and give it a new life as soft luxurious fabric. These are no ordinary swim shorts – these are the best quality swim short we could produce. Our fabric is made from an average of 12 plastic bottles that go through our unique process to make the fabric soft, durable and sustainable.

Our master craftsmen use traditional British tailoring techniques to make the finest swim shorts on the market. You won’t find quality like this for the same price point. Every stitch and piece is expertly put together to give maximum comfort and durability. These are the chinos of the ocean – soft, comfortable and made for life.

Naeco facts

You can learn more about the brand in this You Tube video:

Win with our exclusive competition

Two HFP readers will each win one pair of swim shorts – you can pick the colour and of course the size – from Naeco worth up to £220.

As always, all you have to do to enter this competition is fill out the Gleam widget at the bottom of this page with your name and email address.

You can have up to two entries per person:

You receive one entry automatically for completing your details

You receive a 2nd entry if you tick the box to sign up to Naeco’s monthly email newsletter. A good reason to do this – apart from increasing your chances of winning – is that, once the competition has closed, Naeco will email you a 20% discount code valid for 60 days – hopefully just in time for Christmas.

You need to enter by midnight on Sunday 16th December.

The formal version of the rules is in the widget below if you click ‘Terms & Conditions’.

If you can’t see the Gleam widget below click here to be taken to the special entry page.

Win one of two luxury swim shorts made from recycled plastic

How do we look after your data?

We use a company called Gleam to manage our competitions. By entering, you are submitting data to Gleam, acting as Data Processor, and not to Head for Points, acting as Data Controller. On top of the data you provide on the entry form, we collect the time, date and location of your entry. Your data is held in the USA in an EU Privacy Shield-compliant facility.

Your data is used only for the purposes of running the competition. It is not used for any other purposes and, apart from a ‘thank you for entering’ email confirmation, you will not receive any other communication from Gleam or Head for Points unless you win. Some competitions may give you additional chances to win if you follow a company on social media or agree to join their mailing list. These choices are always optional and do not impact your ability to enter the competition.

Your data will be erased from Gleam shortly after the winners have been verified. You can receive a copy of your Gleam data (which will be nothing once the winners have been verified) by emailing anika at headforpoints.co.uk via the email address used on your entries. You can also email Gleam at [email protected]

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  1. Largest size on their website is 36 inch waist. What a liberty !! Stick to Vilebrequin – available for the larger man!

  2. whiskerxx says:

    How do you recycle the shorts?

    • Mr(s) Entitled says:

      Just bunch them together to make a hollow and pour your coke in. Once done, toss them in the ocean. I’m trying to start a business recycling ocean found shorts into plastic bottles worth up to £220 but I’m struggling for source material.

  3. If the Zeitgeist at the moment is to be negative when someone comes along with an innovative product, that’s removing plastic from the oceans, and is british made, and you even have a chance of winning something for free, then this doesn’t bode well for society.

    I applaud H4P and it’s approach to still have decent journalistic intentions, instead of the Credit Card referral fee hawkers that charade as “travel websites” in the US… Keep it up Rob (and Rhys, of course!)

    • And Anika!! It’s her article…

    • ThinkSquare says:

      Please can we clarify – is Zak actually removing these bottles from the ocean, or is it simply plastic that has been sent for recycling?

      • Yes, from his comment above, the shorts are made from (mostly) bottles and fishing nets pulled from the ocean. He also says he’s a kite surfer. Reading between the lines, therefore, when the wind drops, he pulls bottles and other plastic waste from the ocean to fill the time….

        • I now have a policy of swim out, avoiding the plastic, swim back in and collect along the way. I usually try to do a beach clean or two while on holiday as well.
          This is so much better than my paltry efforts, and it’s awesome. It’s a brilliant business idea, I hope he finds enough people willing to pay that kind of money and I applaud him.

      • Hi ThinkSquare,

        We actually use a company to pull the plastic out in mass – these are well equipped to do this and have the vessels and the ability to do so. We often do Naeco beach cleans where we are ensuring we tidy the beaches locally. However, we can only do this in the UK at the moment and the problem is greater elsewhere so we try our best to reduce in multiple areas. We are actually in conversations with a few companies to start clearing around the Maldives as part of a new initiative.

        Anyone is welcome to our beach clean days – I know it is not for everyone but I provide food and beers (or prosecco) at the end of the day too. It is great to meet people with the same passion as us – we know not everyone will buy our products but we try to educate people along the way as I feel if we all did a little… it would make a huge change. Ideally, we want no plastic in the ocean and to do this we need to educate people at source – not using it in the first place is the ideal solution but we need companies to come up with ways to use the plastic dragged out each year or we will just end up with a landfill issue next. If anyone has ideas how to use it – I am an open book and would happily share ways in which you can get that business going. We need more people to do more…

        Well enough of me preaching and boring people…

        Have a great Christmas everyone


        • Hey Zac,

          I’d be interested in doing the occasional beach clean, and my preference is prosecco!

          Rob, would you mind giving Zac my contact details, or vice versa?



    • Indeed, well said.

      I work with someone with a ‘this doesn’t completely solve every one of society’s problems and it’s therefore pointless’ attitude and it’s exhausting.

      It’s also important to see someone making something actually decent out of reclaimed material, rather than a poor substitute that one buys for the cause alone (think recycled paper, etc) – prove there is a market for quality items made from recycled product and watch it grow so one day there are £30 recycled shorts too.

      • Thanks for the positive feedback Chris,

        We try our best to make products built to last as you say – no point making something from the plastic that will fail and end up in landfill or back in the ocean. We do believe over time as manufacturing costs reduce we will be able to make more cost-effective products.

        Tesla introduced and electric car which was over £100k (not saying we are a Tesla at all) and then they refined their business, processes and offering and now have an affordable (more affordable) car coming for a larger demographic.

        These new businesses take time as there is no road map – no one walked this path before and this can mean it is expensive to produce or even market for awareness.

        In short I think your bang on the money and see where the market will eventually be


    • Mr(s) Entitled says:

      We are not a nation who build people up, we are one that rejoices in pulling others down. But most of the comments here appear good natured.

      For me, it’s not the concept that raises the eybrows, it’s the marketing. I’d be interested in how many plastic bags go into this (the video starts showing such an item). I’d be interested in how many bottles come from the ocean (the video shows a plastic bag in the ocean) vs via traditional recycling that is already occurring.

      Listen, it’s a worthy project and it is undoubtedly finding another new avenue to recycle plastic. In that sense this is good but I suspect it isn’t really moving the needle in terms of accessing the hard to reach stuff in the middle of the Pacific or the hard to recycle.

      It’s the oversell that raises mirth. That too is the Zeitgeist of the moment.

      • “the Zeitgeist of the moment”

        Is that a bit like a self-defining tautology?

      • It’s lowering the amount being added to the (currently 3 X the size of France?) Pacific garbage patch on a daily basis.

        We need to start somewhere…

    • They aren’t removing bottles from the ocean, that’s PR rubbish.

      • It seems I was wrong about not removing them from the ocean – my apologies!

        • Callum, not at all. It is all about education, we are a fairly new business walking a new path for sustainable futures. It will take us time and we know there will be questions along the way. I appreciate the opportunity to tell people so thank you for the comment.

          Have a great Christmas


  4. MonkeymaN says:

    Has to be better than my DIY effort of recycled plastic swim shorts involving a Tescos carrier bag. Time to upgrade, I hope I win!

  5. RussellH says:

    > This month their goal is to remove 15,000 plastic bottles from our oceans and landfills.

    So, they actually send staff out to landfill sites to rescue bottles that others have not bothered to send for re-cycling? Or use drift nets to remove bottles from the sea?

    If so, perhaps that might account for the silly pricing!

  6. Buy Hurley X Phantoms… They are much more stylish, cheaper and also uses recycled plastic.

  7. Perhaps I’m wrong, but I don’t believe these are environmentally friendly at all. The “hand stitched” aspect may counteract some of this, but the tiny plastic fibres will wash off this product (as all synthetic clothes do) and run straight into the ocean. It’s effectively turning a stable lump of plastic into millions of tiny pieces.

    I would imagine turning recycled bottles into new bottles instead will be much better.

    • Hi Callum,

      Thanks for the comments – I am by no means arguing but I would like to help give some information on why we are environmentally friendly compared to other competitors in the space and even other clothing companies if that is ok.

      We start off by trying our best to remove the 8 million tons of plastic consumers throw into the ocean each year. This has to be removed or it will degrade into our oceans and indeed create harmful microplastics. The quicker we get this out the fewer microfibres we will be exposed to. I know we need to stop this at the source and there are some fantastic companies out there doing this but unfortunately, that won’t help the millions of tons still killing our ocean wildlife and getting into our human food chain.

      We manufacture our garments in the UK as we are a fair and sustainable employer and try to do things a little differently rather than focus on where we can make for cheap and exploit for massive profits. We as a business actually take a very small profit margin in comparison to other fashion brands.

      I also know that not every consumer will stop washing synthetics so I think it is also another challenge for manufacturers of washing machines to invest in filtration systems that can help filter the fibre before it enters our waste water. If anyone wants to take on the task I think this could be big bucks and be a hige saver.

      Microfibres – we have actually been testing this. When I made the product I wanted to create a garment that was not going to be washed every day / week. This would reduce the number of microplastics being washed into the rivers and oceans through the washing process.

      All swimwear is synthetic fibre like polyester/ nylon. Unfortunately, no other fabric is acceptable for swimwear currently and I saw this as a threat. I have tried many options for swimwear and it needs to retain certain qualities only found in synthetics.

      So I wanted to combat the use of virgin plastic in swimwear by using a recycled plastic as the source element for making our yarn. This would reduce the plastic in the ocean and reduce the use of virgin polyester. It also reduces the use of chemicals and water waste as it takes less energy to produce. (Long convo but happy to share all info and stats this with you on this)

      We then looked at the average amount of times swimwear is washed and this is typically quite low compared to a number of other garments. We have also studied that the microplastics coming off of standard synthetic fibre from virgin shorts is much higher than Naeco shorts. We are working with a team to document this research in detail. We cannot stop people from going in the ocean in swimwear but we can reduce the harmful effects of the product in the water and also the amount of plastic in the ocean. We also recommend using Guppyfriend Bags to wash your clothes in – surprisingly a number of people speak about microplastics but do not use a Guppyfriend bag or alternative in their day to day washing which is astounding!!! These are a must for everyone…

      As I say it is a new world and unchartered water but we are always striving to do our best to fix the issue at every stage.

      I hope that helps a littke more but always happy to answer anyhting else



      • Sorry about the 3 – 4 typos I am writing on the move.

        • Don’t worry about typos!

          I do appreciate what you do is better than the current mainstream, but if you’re trading off being better then I don’t think it’s enough. There actually is non synthetic swimwear (barely) available (hemp/cotton), and if you’re charging £220 per pair I’d imagine you can make some reasonably nice ones.

          The issue is they most probably aren’t as nice as the ones you’re making, and as you’ve mentioned, you’re a luxury brand. Which is fine as, as I said, you’re better than most, I just don’t think the environmental credentials are as good as the marketing implies (though when does marketing ever not exaggerate I guess!).

          Thanks for the reply, and although my post was negative (annoyingly I have a habit of only posting about the bits I disagree with and not praising the bits I do!), thanks for making the effort with this!

  8. I’m struggling to find a tailoring blog that details the advantages of handstitching plastic clothing, I’m keen as hell for the added “richness” my life will get from it.

    • Not handstitching plastic clothing, handstitching clothing in general. Or indeed handstitching on briefcases, handbags etc.

      Go and read Permanent Style for half an hour, you might learn something.

      • On this list of all things I need to learn something about, stitching won’t feature.

        • “On this list of all things I need to learn something about, stitching won’t feature.”
          Yet you went looking for a tailoring blog about hand stitching plastic clothing long enough to say you were struggling to find one and then make a sarcastic comment. Hmmmm.

      • rather (unnecessarily) defensive Rob

  9. I’d rather swim naked than paying £220 for some swimwear. I’d also rather save those £220 and instead on buying plastic, make all possible efforts to reduce plastic consumption. Why do we need plastic bottles if there are glass (reusable, refillable,…) bottles?

    The solution is not finding uses for plastic, but to reduce and minimise any plastic.

    • Hear hear!

    • I’m sure we’d all rather swim naked, but it isn’t always socially appropriate…

    • Hi Marcw,
      Thanks for joining the conversation – swimming naked is absolutely up to you! Hahah I find I get shouted at most places so tend to stick to wearing shorts.

      I agree with you – we definitely need to reduce and minimise the use of plastics in our day to day lives. However, to say the solution is not finding uses for plastic currently decomposing and killing over 100,000 marine mammals a year is not quite correct. I hope I can help answer this.

      As we are dumping 8 million tons of plastic into the ocean this is causing huge issues around the world. It actually doesn’t matter which country contaminates as it affects us all sadly. I wanted to do something more than the average guy on the street and I know there have been comments about 15,000 bottles is a (figuratively and literally a drop in the ocean) but it is a start. If we all found ways to remove and recycle this plastic we will remove microfibres from our ocean that will eventually kill our ocean wildlife. I am not saying Naeco will be the one solution to change the world but I created it to raise awareness and bring the conversation to others about the plastic problem.

      I really encourage anyone to create a business that helps to reduce this – I have said in a previous comment I would be happy to help anyone do this too. I am passionate about it and sometimes feel is a task that is impossible. But one of my favourite quotes at the moment is…

      “It always seems impossible till it is done’ – Nelson Mandella.

      Sorry for the long reply but your comment deserved my time and I hope I helped a little.

      Have a great Christmas


      • Thanks for your efforts to reply Zak.
        I understand your commitment and efforts to run a sustainable eco-friendly business, which I really appreciate (but I can not afford a £220 bill for a pair of swimming shorts). I have no problems with this. I also have no problems with swimming naked, don’t particularly care what other people say or think about me when I do it.
        However, reducing plastic dumping in the oceans is not the solution to protect the marine ecosystem. It may help, but it is not the solution. AFAIK the biggest threat to marine ecosystems is actually overfishing. Big picture: if we REALLY want to protect the marine ecosystem we should fight all threats: plastic, overfishing, oil, and all the contaminants (loads of shit and chemical waste) we throw into the sea.

        On a side, do you collaborate with ONG or charities in places whith plenty of plastic (rubbish) on beaches/coast?

  10. the_real_a says:

    Sorry, £220 for a pair of swim-shorts? Are you serious!?

  11. Henry Young says:

    Check date – no it’s not 1st April ?

  12. Anika
    Were you swayed by the photo when you posted this ;-))
    Naeco have received good coverage though .

  13. We are constantly told by Rob that the readership of H4P is made up mainly of city professionals and the like. £220 for swimwear isn’t so much for them. As others have mentioned, Orlebar Brown and Villebriquin have had no problem finding their market. H4P commenters sometimes seem an odd mix of the perennially tight, the sartorially uninterested and the odd boaster. This is a great competition obviously linked to travel. Thanks for the chance to win a pair!

    • Six Pack says:


      A fool and their money are easily parted.

      PS I knew I spotted a damn telephoto camera lens peeking over the hedge of my holiday home recently.

    • I wouldn’t call it being “tight” to not spend £220 on swim shorts.

      Though I’m not tight as such, I’m poor – they probably look the same on here though!

      • Erico1875 says:

        The price makes it difficult for anyone on even a good wage to justify spending, as most people normally take at least a couple of pairs on holiday.
        At say £100 they would sell so much more, thus removing so much more plastic.
        I like the concept though.

        • Shoestring says:

          Let’s face it – wading into the big £220 Speedos debate! – the amount of recycled plastic that goes into 1000 pairs sold per month is so minimal in the grand scheme of things, it’s laughable (15,000 bottles).

          Will it make a difference to our planet? No – it’s not just a drop in the ocean lol, it’s a near-infinitesimal nothingness in terms of recycling plastic waste.

          The fact they say these Speedos will be recycled from ocean waste plastic is a nice bit of heartstring marketing but really? I don’t actually believe that & even if it were true, so what? A plastic bottle recycled is the same as any other plastic bottle recycled, whether it comes from ocean waste or the supermarket collection point.

          I’m sure the product quality will be fine. But ultimately, you can’t really get better quality in swimming shorts once you reach a certain pricepoint. Say, £50 to stretch a point. So the premium is going to be on design quality. Where’s the designer name here? There isn’t one. It’s just a bog standard pair of (no doubt) perfectly well-designed swim shorts, worth £50.

          You’re paying for the heartstring marketing.

        • In fairness to them, I despise that argument. It’s the same used by idiots who say we can pollute as much as we want because China does more. Doing something is always better than sitting back and doing nothing.

          That being said, as I mentioned above, I feel like this could be environmentally damaging. Turning large pieces of plastic into microplastic – some of which will break off the shorts and then enter the ocean anyway. I’d rather we moved away from plastic clothing full stop.

        • Hi Erico,

          Thanks for the comments and I agree it is not always priced for everyone – we too think we can make even bigger impacts at £100 mark. At the moment the fabric and process is expensive but as we grow we are sure we can find ways to reduce this cost and believe we may be able to get a lower premium price point for another range at some point. Still working on it but we dont want to compromise on manufacturing or go against our standards. Fingers crossed for the future though!

          Shoe string,

          Thank you also for the comments and joining the debate too. I will try to answer for you. I did the competition to raise awareness of our brand and what we are doing. Every time I can get in front of an audience it helps. And not because I want to always sell shorts… I want to talk about the issue.

          I created Naeco as I wanted to do something more than the average guy on the street and I know that to many 15,000 bottles is a (figuratively and literally a drop in the ocean) but it is a start. If we all found ways to remove and recycle this plastic we will remove microfibres from our ocean that will eventually kill our ocean wildlife. I am not saying Naeco will be the one solution to change the world but I created it to raise awareness and bring the conversation to others about the plastic problem.

          It would be like me telling the person who picks up rubbish from the beach to stop and laughing at them in their impossible task. We all need to do more and do something to stop this as we are dumping 8 million tons of plastic into the ocean this is causing huge issues around the world. It actually doesn’t matter which country contaminates as it affects us all sadly and yes it does seem a stupid impossible task and why do I even bother…

          I mentioned in a previous comment about one of my favourite quotes at the moment which is…“It always seems impossible till it is done’ – Nelson Mandella.

          Also on the quality aspect – I agree I could probably produce my shorts in China and get the same quality for a third of the price so I could then sell shorts cheaply to the masses. But this would go against every grain in my body – I would be making a profit from sweatshops or paying low labour fees in unsustainable markets. I have visited these places first hand and can assure you we will never do this.

          We genuinely remove plastic from the ocean and ensure we watch every step so we can track and trace our footprint and global impact. I by no means wish to offend but I do like to help educate. I am also happy for you to come to London to see them being made and chat further if you like. I know they might not be for you but happy to give you a day out.

          Sorry for the long reply but your comment deserved my time and I hope I helped a little.


      • “Tight” or sensible? If someone gave me £220 and said that the only thing I could spend it on was swim shorts, I’d get 4 pairs of swim shorts at £25 each (tops) and give the rest to charity.

        • I wasn’t actually linking being “tight” specifically to not buying these shorts. I wouldn’t buy them at the price. I have, like Rob bought a few Orlebar Brown shorts in my time. There are plenty of folk here who I do see as sweating the small stuff, shop small/selling ink cartridges etc. I have often found myself agreeing with Jon below – I do think life is too short to run around buying gift cards, but that’s subjective isn’t it. I was musing more on the make up of H4P readership given who Rob says they are….

        • You confuse the 50 people who provide most of the comments with the other 24,950 daily visitors …….

          Quantcast has all the data. Eg the website with the nearest crossover to our audience is CityAM, our readers are 4x more likely to earn over £70k than Mr Average etc.

        • Lol yep it’s amusing how different we all are 🙂 I must confess I’ve never heard of Orlebar Brown and would never dream of spending that amount on shorts, yet was delighted to spend £1,600 on a new Sony A7 III mirrorless camera (after buying 18 Amazon cards at Morrisons for 10% off of course!) – I appreciate many folks would never dream of doing that though!

        • Ooooh. Am I one of the top 50? Do I win a prize if I am?

  14. “We are constantly told by Rob that the readership of H4P is made up mainly of city professionals and the like. ”

    Although I earn more than the average and am comfortable and can afford some nice things, I am not “wealthy”. I’d bet I’m the more typical readership. I have to say that if I was earning bonuses in the millions each year and could buy a business class ticket to anywhere (or £220 swimshorts) and not even notice the cost, I wouldn’t be pissing my life away spending a second worrying about collecting some Avios and Hilton points. I think the readership may be South-East biased but is not in the highest end income bracket. Perhaps the claim of the city professionals is for the benefit of attracting advertising?

    • Shoestring says:

      That would be to ignore the culture, ie getting one over on the rest of us/ life – winning, in other words. Read the book (ignore the film) – The Wolf of Wall Street.

      • I was explaining this to my OH, he couldn’t understand why (just for example) someone who could afford 10 nights at the Rangali Maldives would be bothered about getting one of those nights free. It’s a game, it’s about getting the best bang for your buck (as they say) and getting big companies to hand over something for (virtually) nothing.

        I will read the book!

        • Just downloaded the book – 99p on Kindle! I think the comments on this article make quite a fascinating study 😂

        • Shoestring says:

          A really good read & also incredibly funny in parts.

      • Ereico1875 says:

        Why else would I spend 2 hours putting 10 black bags worth of cans into a Tesco recycle machine for 300 Club Card Points. Or running from Tesco to Tesco to buy 3V visas, to then spend all night scratching and inputting them. Buying Game preorders when I dont even have an xbox or playstation.
        This hobby is nuts.

        • They give you points for recycling stuff? That would make a nice change from bullying letters from the council because some residents haven’t washed their yoghurt pots to the required standards!

    • And yet, when BA sells 2 x F tickets to Cape Town for £4K, we sell literally hundreds. Strange. I see all the transactional data from HFP, remember.

      • Mr(s) Entitled says:

        If you have the ability to sell £800,000+ (£4,000 x 200 “hundreds”) of poduct from a single article then you are selling yourself short with compititions for beach shorts or allowing Virgin to sponsor an event for the price of a drink. Assuming that is all they paid. I hope it was not.

        In other news, I am delighted so many visit the site every day to read my comments ;o)

  15. As business editor for a regional newspaper, we ran a competition for an expensive accountancy book.

    Three days after we handed over the prize, an advert appeared in the classified for sale section!

    If I win, though, I’ll be wearing them with pride – and the knowledge that I’ll probably need 16 bottles for my size!

    • Hi Colin,

      Sadly this can happen in competitions especially if the person winning doesn’t care about the product. Sad but true!

      If you win I am glad to hear you would wear them with pride. Fingers crossed for you!

      Have a great Christmas


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