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QHotels switching its UK hotels to Marriott’s Delta brand

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QHotels is a small chain of 25 four-star UK hotels.  Some are run as DoubleTree by Hilton franchises, others trade under their historical names.

Properties include:

  • DoubleTree by Hilton hotels in Glasgow, Cambridge (Belfry), Stratford upon Avon, Oxford and Forest Pines
  • The Queens, Leeds
  • Oulton Hall, Leeds
  • Crewe Hall, Cheshire
  • Dunston Hall, Norwich
  • Norton Park, Winchester
  • The Belfry, Nottingham

….. and many more.  A list is on their website here.

It seems that QHotels is about to rebrand the majority of these hotels under Marriott’s Delta brand.  This would be a coup for Marriott which currently has no Delta properties in the UK.

Delta is a ‘conversion’ brand, just like DoubleTree and IHG’s new voco brandA ‘conversion brand’ is a brand without brand standards, allowing virtually any half-decent existing hotel to literally switch overnight without having to worry about the power output of the hairdryer, thread count of the bedsheets etc.

The Nottingham Belfry is already showing on marriott.com as Delta Nottingham – see here.  It switches in April.

If you look at this page of the QHotels website, you will see that the legal entity for the bulk of its hotels has changed to ‘Delta XXXXX’.  Crewe Hall is now legally Delta Crewe Hall Op Co Limited for example.  This makes it highly likely that these properties will also be converting during the next few months.

Even the DoubleTree hotels seem to be switching.  DoubleTree by Hilton Stratford Upon Avon is now owned by Delta Stratford Op Co Ltd, for example.


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Comments (87)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • @mkcol says:

    I’m guessing the Delta by Marriott thing dates back to when Marriott bought out the Canadian chain.

    • Rob says:

      It does. Delta was a ‘proper’ chain, though, with a standardised brand proposition which makes it a little odd turning it into a conversion brand.

  • Prune says:

    OT: I did the Iberia 90000 point promotion and managed to book flights for October half term for the family however my plans are changing and I think I will have to cancel the flights.
    Have there been any reports of these miles not being refunded due to them being from the promotion?
    My gut feeling is that if I cancel in a couple of months then due to their Rubbish IT system the points may return.
    Any thoughts?

    • Rob says:

      My gut feeling is that Iberia has proved to be more switched on than we expected when it comes to this promo, so I wouldn’t bet on it. That said, you don’t have much choice – your only other option would be to change the dates whilst keeping the same route which would not trigger a cancellation.

      • Lady London says:

        Someone asked a few days ago would they get their 90,000 back if spent on flights that Iberia has recently rescheduled so as to make them want to cancel. Has anyone got the 90,000 back under similar circumstances?

  • Paul says:

    As long as the Doubletree Hilton Glasgow remains a Doubletree…. great treatment as Diamond (free parking, free lounge access for registered guests + 1, and cheaper than the now dates and poorly located Hilton Glasgow.

    • Alan says:

      Yep don’t worry this one is a totally different one half-way to Stirling!

      • RussellH says:

        You are referring to the golf resort near the Wardpark Industrial Estate?

        • Alan says:

          Yep that’s the one – “THE DOUBLETREE BY HILTON GLASGOW WESTERWOOD SPA & GOLF RESORT”, it’s 16 miles from Glasgow!

  • @mkcol says:

    OT: May have been noted here already however it’s not now possible to pay off the Brighton based card issuer with either IHG, VS or Curve when previously it was.

  • Chris says:

    DT Cambridge is a great hotel, what in the world would be the rationale behind leaving the DT brand?

    The CP in Cambridge left the IHG system and went independent for a few years, decided it didn’t like it (I guess overseas tourists dried up and Expedia’s commission just replaced IHGs but without the marketing) and came to be a decent Hilton.

    Is Delta well enough known to attract attention?

  • TGLoyalty says:

    The DT oxford only became a DT this month and the Stratford one a couple months ago. Are they really rebranding as delta hotels already. Amazing.

    • RussellH says:

      That expalins a) why my SatNav did not know about the DT Stratford a week ago and b) why a friend who used to live in Statford had never heard of it!

  • hingeless says:

    My partner tried using her Australian amex plat card to gain entry to the St Pancras lounge a couple of days ago and was turned away. I know this has previously worked so this is a real shame for international travellers. Amex should be aware that their customers like to travel!

  • Alan says:

    Phew, was worried the (excellent) DT Glasgow was switching but their ‘Glasgow’ property is actually miles outside the city, so it’s not the main one.

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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