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QHotels switching its UK hotels to Marriott’s Delta brand

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QHotels is a small chain of 25 four-star UK hotels.  Some are run as DoubleTree by Hilton franchises, others trade under their historical names.

Properties include:

  • DoubleTree by Hilton hotels in Glasgow, Cambridge (Belfry), Stratford upon Avon, Oxford and Forest Pines
  • The Queens, Leeds
  • Oulton Hall, Leeds
  • Crewe Hall, Cheshire
  • Dunston Hall, Norwich
  • Norton Park, Winchester
  • The Belfry, Nottingham

….. and many more.  A list is on their website here.

It seems that QHotels is about to rebrand the majority of these hotels under Marriott’s Delta brand.  This would be a coup for Marriott which currently has no Delta properties in the UK.

Delta is a ‘conversion’ brand, just like DoubleTree and IHG’s new voco brandA ‘conversion brand’ is a brand without brand standards, allowing virtually any half-decent existing hotel to literally switch overnight without having to worry about the power output of the hairdryer, thread count of the bedsheets etc.

The Nottingham Belfry is already showing on marriott.com as Delta Nottingham – see here.  It switches in April.

If you look at this page of the QHotels website, you will see that the legal entity for the bulk of its hotels has changed to ‘Delta XXXXX’.  Crewe Hall is now legally Delta Crewe Hall Op Co Limited for example.  This makes it highly likely that these properties will also be converting during the next few months.

Even the DoubleTree hotels seem to be switching.  DoubleTree by Hilton Stratford Upon Avon is now owned by Delta Stratford Op Co Ltd, for example.


How to earn Marriott Bonvoy points and status from UK credit cards

How to earn Marriott Bonvoy points and status from UK credit cards (April 2024)

There are various ways of earning Marriott Bonvoy points from UK credit cards.  Many cards also have generous sign-up bonuses.

The official Marriott Bonvoy American Express card comes with 20,000 points for signing up, 2 points for every £1 you spend and 15 elite night credits per year.

You can apply here.

Marriott Bonvoy American Express

20,000 points sign-up bonus and 15 elite night credits each year Read our full review

You can also earn Marriott Bonvoy points by converting American Express Membership Rewards points at the rate of 2:3.

Do you know that holders of The Platinum Card from American Express receive FREE Marriott Bonvoy Gold status for as long as they hold the card?  It also comes with Hilton Honors Gold, Radisson Rewards Premium and MeliaRewards Gold status.  We reviewed American Express Platinum in detail here and you can apply here.

The Platinum Card from American Express

40,000 bonus points and a huge range of valuable benefits – for a fee Read our full review

You can also earn Marriott Bonvoy points indirectly:

and for small business owners:

The conversion rate from American Express to Marriott Bonvoy points is 2:3.

Click here to read our detailed summary of all UK credit cards which can be used to earn Marriott Bonvoy points

(Want to earn more hotel points?  Click here to see our complete list of promotions from the major hotel chains or use the ‘Hotel Offers’ link in the menu bar at the top of the page.)

Comments (87)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Crafty says:

    Crewe Hall getting more mention here than it deserves. Accommodation is fine but restaurant is abysmal. Only stay here if paying under £90, otherwise it doesn’t justify the price differential with the Premier Inn.

    • Peter K says:

      Family who have stayed here said that a room in the old hotel building is nice but the newer section could be any hotel.

      • Matt says:

        The old building is lovely but the new building is just terribly dull and corporate feeling.

        A very good Q hotel on the other hand is The Midland. I love staying there when I visit Manchester.

        • TGLoyalty says:

          The midland isn’t a QHotel. Don’t know if it was once but not anymore

        • Jon says:

          It was when I stayed there last, but changed ownership last year to the owners of the Leonardo brand. It wasn’t perfect under Qhotels and was a little tired compared to the nearby Radisson Blu, but for example when I stayed there the price differential with the nearby Premier Inn was £10, so it could be a very good offering for the price at times.

        • Andrew says:

          As mentioned above, it’s now a “Leonardo Royal”, but apparently it’s excluded from their “Miles & More” points affiliation scheme.

          The Midland is forever changing brands. I did 6 months in there when it was a Crowne Plaza years ago. Since then it seems to be a different brand every time I stay there. At one point I wondered if it was going to be a Britannia next – but it seems to have tidied up a bit.

          The OH was laughing when I read out the Leonardo Women’s Rooms blurb:-

          “The highlight for female guests: the »women-friendly rooms« have been specially designed with today’s women in mind: light-flooded and with several extras, such as soft cushions and blankets, a selection of women’s magazines, a fluffy bathrobe and fresh flowers. The room service spoils the female traveller with light food and a mask menu. Dimmable lights and a lilac and white colour scheme ensure an especially comfortable ambience.”

          Clearly she wasn’t on the focus group as her top three concerns as a single female traveller are:-

          Reassuring lock
          Decent hair dryer
          Bedside Sockets or USB ports that are easy to access.

          Neither of us are entirely sure about the “mask menu” from room service.

        • Lady London says:

          +1 for The Midland.

        • Peter King says:

          The standard rooms at The Midland are nothing special but, if you want to splash out, the Midland Suite is amazing value. Usually about 1/3 the price of the top suite at the near by Radisson and much better.

          Also The French is by far the best restaurant in town!

  • Crafty says:

    OT: Hilton’s recent IT issues continuing. My stay from 2 January to 4 January, which should have triggered the previous promotion (double/triple points), has instead triggered the new one (2,000 points). Worth others who stayed on the shoulder of promotions checking too.

    • The streets says:

      I stayed at a Hilton on night of 2 Jan and checked out 3 Jan and got the previous promotion. I then stayed at a different Hilton on 3 Jan checking out on 4 Jan and got the new promotion bonus. It must be based on when you check out

      • Crafty says:

        The terms were very clear that the promotion would apply on a per night basis. Of course, got the customer service stock reply “We are not aware of this promotion”, which is laughable (as usual) for a global promotion.

  • Jamie says:

    Seems appropriate – accoring to Wikipedia, Delta in mathematical finance references to sensitivity to price…

  • Max says:

    She’ll. How do you calculate that each Avios costs 1p?

    A litre costs well over a pound.

    • John says:

      Because your options are to either take 1p in Shell vouchers, or 1 Avios.

      The price of the fuel is not relevant.

      It would be relevant if the options were to get 1 Avios or 10ml of fuel for free.

    • Chris says:

      Because Rob isn’t suggesting that you buy the fuel purely for the Avios. (And you were I assume thinking just pour it down the drain?)

  • Anna says:

    OT – sorry if it’s already common knowledge – Travelodge appears to accept PayPal now (and therefore Amex). Haven’t stayed in one for some years but I’m looking at a family trip to that London and Hilton prices are a bit silly given that their “family” rooms won’t accommodate 2 teenagers who don’t want to share a sofa bed!

  • Kayleigh says:

    OT – Iberia Transfer
    What is the exact rules behind getting points out of Iberia? Is it that the account has to be 90 days or 3 months old? I opened my account on 08/10/2018. An online calculator tells me that 90 days from this date is 04/01/2019; however when I log into Avios to pull the points from Iberia, it says the account is not yet old enough. Any thoughts?

    • FlyUpTop says:

      Leave it another couple of days, then try again.

    • Kayleigh says:

      So I’ve logged in today (8/01/19) and it’s letting me start the process of a transfer, so it’s definitely 3 months, not 90 days. I guess if you join in Jan though, it probably works out to be 90 days with Feb being so short.
      In other news, Iberia is down so won’t let me complete the transfer! I called their helpline but they said they had IT issues and to wait a couple of hours.

  • Graham Walsh says:

    Some random OT topics

    Was looking to book a hotel in Barbados. Virgin Holidays came up the cheapest plus VS miles and takes Amex. Oh and some cash back and bonus cash back too.

    Was looking for hotel + car to Dublin, BA £507, Amex Travel £497. Then with my £200 off meant I triggered the discount (as I got another BA flight this week to AMS via Amex Travel). I gave up on the idea wasting avios on this trip.

    Then when booking the hotel in Dublin via hotels.com I was unable to use reward nights. Kept coming up with 0 discount. Called up the Gold helpline and she booked it for me there and then.

    • Peter K says:

      I’ve found hotels.com is coming up with strange results at the moment.
      For example, offering cancellable rates only on some hotels at £60 and not offering nonrefundable rates (whereas going direct nonrefundable was only £43) or pricing up at £93 with breakfast somewhere else when going direct was only £44 for the same room+breakfast!

  • MarkH says:

    OT but Eurostar related- I am looking to book a trip to Paris as my first redemption on Eurostar. Can reward tickets be cancelled / changed?

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