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Behind the scenes on the new British Airways TV ad

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The new celebrity-filled British Airways TV advertisement to celebrate the 100th anniversary of the airline launched last week.

A 3-minute ‘making of / behind the scenes’ video has now been launched on YouTubeYou can see it here – it has been a bit neglected so far with only 30,000 views.

(If you don’t have kids, you might not be aware of the logistics of YouTube these days.  This guy, for example, simply uploads videos of himself playing video games all day and is beloved by my son.  He has 11 million subscribers, would consider anything less than 500,000 views per video to be a failure and earns multi-millions annually.

Think of that as you sit behind your desk today having spent many years in education and training to end up on about 1% of his income!  A 7-year old apparently made £17m – not a typo – from a YouTube channel last year.)

The BA ‘making of’ video is arguably more interesting than the finished ad itself.  Thanks to Stephen for this.

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