As I wrote at the time, it appeared to be very generous. This is what was offered (click to enlarge):
It implies that you were getting 1,200 Avios for taking out a 12-week £12 trial subcription to The Economist. Given that British Airways ran such an offer in 2018, albeit with a slightly smaller bonus of 1,050 Avios, I wasn’t surprised to see this deal.
Except that when you clicked through to the application page here there was some cunning small print:
“In order to qualify for the Avios in this 12 week offer, the Eligible Customer must maintain a subscription for at least six months (26 weeks).”
You were NOT getting 1,200 Avios for spending £12. You actually need to remain a customer for 26 weeks, which would have cost you:
- £12 for the first 12 weeks
- £44 for the next 13 weeks
- £44 for the next 13 weeks (to get you over the 26 week threshold)
This was a total cost of £100 for which you will receive just 1,200 Avios. This was a terrible incentive, especially compared to normal Economist offers for buying a full year subscription.
In my article last Saturday I said that I thought there may have been an error, although it did say clearly in two places that you needed to remain a subscriber for 26 weeks.
British Airways and The Economist have now changed the rules of this offer. Don’t get your hopes up:
“In order to qualify for the Avios in this offer, the Eligible Customer must maintain a subscription for at least two quarters (25 weeks).”
The subscription period has been shortened by one week. This is significant, to be fair, as it means you now get the bonus after two payments:
- £12 for the first 12 weeks
- £44 for the next 13 weeks
This is still a bad deal compared to the usual Economist subscription deals. You are spending £56 to get back 1,200 Avios which remains a poor incentive.
This is the new ad on ba.com which no longer mentions £12:
The terms and conditions have also been updated on ba.com:
- This offer is for new subscribers only and to be eligible for this offer, subscribers must be a member of British Airways Executive Club Programme.
- Eligible members will collect 1,200 Avios for a Print, Digital OR Print AND Digital subscription.
- This Avios offer from 1 February 2019 until 31 March 2019 will only be available in the UK.
- To sign up, Eligible Customers must visit the dedicated webpage and click on ‘Subscribe now’, choose the subscription type (digital and/or print) and enter the 8-digit, British Airways Executive Club membership account number.
- Avios will be awarded to your account within 28 days.
- After 12 weeks, pay £53 per quarter thereafter for the Print & Digital option or £44 per quarter thereafter for the Print or Digital options. In order to qualify for the Avios in this offer, the Eligible Customer must maintain a subscription for at least two quarters (25 weeks). This subscription is non-refundable, except if the customer is a resident in the EU, in which case the customer may cancel the subscription in the first 14 days and get a refund for any part of your subscription that has not already been delivered (for the print element) or published (for any digital element) before it is cancelled.
- Avios are issued and redeemed in accordance with Avios Terms and Conditions.
If you are looking to take out an Economist subscription I would wait until this offer is replaced in April or look for a deal with another partner which is more attractive.
How to earn Avios from UK credit cards (December 2023)
As a reminder, there are various ways of earning Avios points from UK credit cards. Many cards also have generous sign-up bonuses!
In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.
You qualify for the bonus on these cards even if you have a British Airways American Express card:
There are two official British Airways American Express cards with attractive sign-up bonuses:
You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points. These points convert at 1:1 into Avios.
SPECIAL OFFER: Until 9th January 2024, you will receive 30,000 Membership Rewards points (convertible to 30,000 Avios) with American Express Preferred Rewards Gold. You receive 25,000 points if you spend £3,000 in three months and a further 5,000 points if you hold the card for 15 months. You can apply here.
SPECIAL OFFER: Until 9th January 2024, you will receive a huge 100,000 Membership Rewards points (convertible to 100,000 Avios) with The Platinum Card. You receive 75,000 points if you spend £10,000 in six months and a further 25,000 points if you hold the card for 15 months. You can apply here.
American Express Preferred Rewards Gold
Your best beginner’s card – 30,000 points (TO 9th JANUARY), FREE for a year & four airport ….. Read our full review
The Platinum Card from American Express
Crazy 100,000 points (TO 9th JANUARY) and a huge range of valuable benefits – for a fee Read our full review
Run your own business?
We recommend Capital On Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, along with a sign-up bonus worth 10,500 Avios.
You should also consider the British Airways Accelerating Business credit card. This is open to sole traders as well as limited companies and has a 30,000 Avios sign-up bonus.
There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.
Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.