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London City Airport and Sheraton launch their new logos

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London City Airport unveiled a rebranding yesterday, designed to reflect the fact that it is now a leisure airport as much as a business airport.

The accompanying promotional video, see here, describes it as a “dynamic and game-changing new identity”.  You may have other ideas.

Not to be outdone, Sheraton also revealed its new logo – see below.

Marriott said, with a straight face, that it :

came from modern day town squares in Europe such as the Piazza del Campo in Siena, Trafalgar Square in London, and Plaza Mayor in Madrid, which function as places at the heart of the community where people gather and the city comes to life”.

New Sheraton logo

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Comments (134)

  • Paul says:

    18th March is nearly here, plus Alex is going to be disappointed when he sees his first refurbished 777 with the same F seat it had before it went away…

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