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London City Airport and Sheraton launch their new logos

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London City Airport unveiled a rebranding yesterday, designed to reflect the fact that it is now a leisure airport as much as a business airport.

The accompanying promotional video, see here, describes it as a “dynamic and game-changing new identity”.  You may have other ideas.

Not to be outdone, Sheraton also revealed its new logo – see below.

Marriott said, with a straight face, that it :

came from modern day town squares in Europe such as the Piazza del Campo in Siena, Trafalgar Square in London, and Plaza Mayor in Madrid, which function as places at the heart of the community where people gather and the city comes to life”.

New Sheraton logo


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Comments (132)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Colin MacKinnon says:

    Now tell us, Rob, what is the HfP logo meant to say?

  • Tom1 says:

    Review of my first CW flight… Thought be interesting to share my experience (Sat in 10D on 787-9 so bulkhead/aisle seat with no one climbing over me)
    – seat good, narrower than I imagined, but got 6 hours sleep. Was knocked quite a few times by crew walking past.
    – cabin temperature all over the place. Hot/cold every 20 mins.
    – lack of storage, even worse when bed flat and difficult to reach drawer.
    – food – actually really impressed. Better than I expected for evening meal and breakfast.
    – IFE – disappointing content (better on most ME carriers in economy) and annoying not being able to watch at take off/landing.
    – crew really disappointing. No ‘welcome’ or offer to explain how to work bed controls, or what various bedding was in the parcel on the seat. Forgot my food order, then brought wrong drinks when finally arrived. Had to ask my name because her sheet was hard to read. Didn’t make me feel like a customer paying thousands instead of hundreds.
    – privacy screen – found this really bizarre. Woman in middle seat of 3 was with her partner the other side of the 3. Crew continually dropped the screen to serve woman in middle, passing food and drinks over me. Then once screen down, crew didn’t put it up again. Was so easy to realise weren’t travelling together and serve her from the other side, at the same time as her partner. I’m not one for privacy but sitting watching a stranger eat is very bizarre!
    – no WiFi!

    Overall enjoyed it – simply worlds apart from economy or even premium economy on 13 hour flight. An experience I wouldn’t be able to afford/justify if it wasn’t for this site&community, so thanks!

    Will be interesting to see how return flight compare on A280 and different crew.

    • Riku says:

      if they crew don’t put the screen back up after serving somebody in the middle then you just press the button yourself and it goes back up. No need to see the other passenger for more time than it takes the crew to pass the food over. The button is on the top surface of the privacy screen.
      But unfortunately on BA you are aware of the passenger next to you even with the screen up. If they move around or slam the screen you can feel it. On something like CX you’re so far from the adjacent seat (when in the middle) that is makes no difference if somebody is sitting there or not.

    • Darren says:

      I think that’s a fair reflection of CW recently.

    • Anna says:

      During food service I am happy to leave the screen down until it’s all finished, and I’m sure the crew appreciate this. I also can’t see how they would have time to explain the controls to 50ish pax in a J cabin, you can always ask if you can’t work it out. That said, I have noticed huge differences in the level of service in J – as mentioned on another thread, on the LHR to GCM route they seem to view pax as an inconvenience to tolerate (prior to offloading in NAS with all the booze!), but on my last 2 J flights to IAD and BOS they were superb, my own mum couldn’t have been more attentive to our needs!

      • Genghis says:

        If you’ve not flown CW before, normally the CSD comes round and asks you if all OK and if you understand the controls etc

        • Nick_C says:

          Didn’t happen on my first CW flight. Couldn’t find the light. Didn’t see the card explaining the seat controls until the next morning when it was light. Was mixed fleet.

        • Anna says:

          Never happened on mine, how would they know it was my first time anyway? I just use the method of pressing everything to see what it does or, if I still can’t work it out, ask my 13 year old!

        • Genghis says:

          I got an intro years ago going to DXB and then my wife did heading to PVG (both MF, I believe?). Getting the data is easy.

        • BJ says:

          I get that frequently, I guess they must think I look like a comped first time upgrade in a Primark polo and Asda jeans.I usually just smile and tell them I usually fly LH First via FRA and thank them for their assistance.

        • Darren says:

          That was a nice touch on my first CW years ago, I think they know from your exec club records, but maybe things have changed.

  • Victor says:

    I think the Bremont offer must have been pulled

  • MDA says:

    OT: Skywards sent an email offering Silver tier status for 300 usd. Is this a good deal?

    • John says:

      No

      • Michael says:

        Pretty sure Silver is the tier with lounge access? Free seat selection in Economy too, depends how much you fly them. They aren’t in an alliance though so isn’t very useful apart when flying them.

  • Imran says:

    Bremont offer still there for me

  • Kevin says:

    I got the Bremont offer and popped into the Mayfair store yesterday. They didn’t look like they’re set up for hundreds of bargain hunters. I was hoping there would be bigger range of accessories than on the website but there isn’t. I didn’t buy anything yet. The watches start at £2800 or so.

    • meta says:

      If you had it on several cards you could ask them to split the payment over several cards and get the watch at a huge discount.

      • Kevin says:

        Just got it on one card but perhaps I could get together with other HFP readers and start a ‘watchshare’.

    • Darren says:

      I’d rather have the discount on their watches.

    • James says:

      Was hoping that instore they might have had some nice belts. Nuts 🙁

      Unless you get this on 6 cards its pretty useless (or you genuinely want one of their watches !!) as their accessories don’t look that great 🙁

  • Anon says:

    Bremont (and many other brands of the Clark Group such as Monica Vinader) have very little substance beyond fancy marketing. Don’t be concerned, they are still going to make a profit even with this discount lol.

    • Rob says:

      Given that the VAT on a £500 purchase is £83 I doubt it!

      • James says:

        Which accessories do you think are the most re-sellable ?!

      • HAM76 says:

        VAT is irrelevant here. They surely pay Amex for this offer and hence reduce their VAT bill accordingly.

  • Frankie says:

    OT. My Iberia avios account has a minus amount in it as I moved avios earned from the big offer last year to BAEC. If I close the IBERIA account will my minus figure disappear? Anyone know please?

    • Jtz says:

      Just saw your comment after I posted about closing mine, no way to say about the minus as account is closed.
      Will have to sign up for a new one to really know, my points that I moved to BA are still there.

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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