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London City Airport and Sheraton launch their new logos

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London City Airport unveiled a rebranding yesterday, designed to reflect the fact that it is now a leisure airport as much as a business airport.

The accompanying promotional video, see here, describes it as a “dynamic and game-changing new identity”.  You may have other ideas.

Not to be outdone, Sheraton also revealed its new logo – see below.

Marriott said, with a straight face, that it :

came from modern day town squares in Europe such as the Piazza del Campo in Siena, Trafalgar Square in London, and Plaza Mayor in Madrid, which function as places at the heart of the community where people gather and the city comes to life”.

New Sheraton logo


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Comments (132)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Neil says:

    OT – I have become a massive fan of Wheely since the Amex promotion. I have now used the service over 15 times int he past 2 weeks and continue to receive the £25 Amex offer every time I spend over £25. Seems like a great deal considering it doesn’t expire until the 17th of May

    • SimonW says:

      I used it for the third time on Saturday night, and with tip I only spent £23.00. I was livid!! Great to know it is working for you after the third time too…..

      • Neil says:

        Aw devastated! If in doubt don’t be afraid to ask the driver before he ends the journey. They can track the live price as the journey goes on.

        • Liam says:

          That’s a good tip, thanks.

          I managed to price a journey at £25.20 (including 20% tip) the other night and felt very smug.

        • SimonW says:

          Great tip. I was looking at his phone but couldnt see the live price. Will ask next time. Brilliant to be receiving the £25 credit more than 3 times too.

      • Jtz says:

        I just tried to use it today, booked it for the ride home from work, thought it would be great to use it esp as it’s raining. By the time I left work, I was wondering why I hadn’t got an update and found it had been cancelled?!

    • illuminatus says:

      Re Wheely, imo it’s a no-brainer with the Amex offer for rides from London to Heathrow.

      Keep in mind though, that even if no ‘meet and greet’ option is selected, they would normally wait for you at the short-stay car park at the designated time – last time with doors already open for me, bottles of water stocked up and driver rushing to get my suitcase. But that also means a parking fee will apply, of which to their credit they warn in the app.

      ‘Meet and greet’ is really cool and necessary sometimes, but adds even more to the fee of course.

      Remember to check all your additional cards – we found the offer on 4 of our Amexes, which means 12 discounted rides.

      Finally, feel free to use H6CD5 to get 20% off your first ride, which stacks with Amex offer.

      • Jtz says:

        Thanks will use your code, mine is U8AUS if anyone wants to use it.

  • Jovanna says:

    OT: I have an Amex plat. Currently put ~£1k through it each month. My partner has the supplemental card, with around ~£700 spend each month. I receive Amex offers on my card but there are never ever any offers on the supplemental card. None! Any ideas why?

    • Rob says:

      Odd. My wife has lots on her Plat supp.

    • Anna says:

      OH and I both got the SPG around the same time in Feb. He’s got loads of offers, I’ve got 2, even though we’ve spent similar amounts. No rhyme or reason to it on any Amex cards as far as I can see.

      • Alan says:

        Given that I get more offers than my wife and your husband gets more offers than you, perhaps AMEX are discriminating on gender lines.

  • Alan says:

    Well, that London City logo is awful (IMHO). Quite like the Sheraton one but not the pretentious crap that is supposed to explain it.

    • Andrew says:

      The problem is, that the brain can quite readily take jumbled letters and create a word, even if it’s mis-spelt or has letters missing.

      In much the same way that as soon as somone told me that a Norwegian Plane looks like an angry circumcised penis…

      Now a colleague has said “All I can see is DONALD”.

      That’s all I can see too.

    • Chris says:

      I assume they are going to launch more flights to Sicily from lcy

  • ankomonkey says:

    OT as Bits: Has anyone here flown Air Cairo? If so, are they decent? They seem to have the best routes to Marsa Alam in Egypt, so I’m seriously considering them out of convenience.

  • ChrisC says:

    I can see someone at BA wondering if they can getaway with the current F seat on TATLs and a much better one on flights elsewhere where there really are much better F products available that BA needs to compete against.

  • General Mayhem says:

    Offer not on either of my cards. Mind you I have but had one single solitary offer on either card for the past two years. Oh well….

  • Gary says:

    OT got a pe man to vegas trip booked for April on miles, no seats are showing as being choosable, any ideas? I’ve set up an alert on expert flyer but does this mean we may be downgraded?

    • Rob says:

      Not necessarily. Some seats may be blocked out for late notice Gold bookings or booking with kids. You are more likely to be upgraded than downgraded from WTP.

    • Anna says:

      Which airline, they all probably have different policies on seat selection?

      • Gary says:

        Thanks Rob

        It’s virgin Atlantic Anna

        • ChrisC says:

          VS keep some seats blocked at the bulkhead for example and release then when OLCI opens

          VS don’t appear to overbook PE as much as BA does with WTP so expect to stay in PE!

        • tom1 says:

          Same happened to me last year.
          On the outbound leg, I actually selected a PE seat, but got upgraded at the gate which was a (nice) surprise.
          On the return, like you, there were no PE seats left. I got excited thinking I would be upgraded to Upper again, but no such luck. Magically a PE seat was available when I got to the airport.

  • Charlie Whiskey says:

    Quote: “I think across the Atlantic, we do offer the best First Class experience.”
    But only so long as you fly direct from the UK , and don’t go with Swiss, Air France or Lufthansa

    • Alan says:

      Ah, missed your post before posting my own comment further down. Sorry about that

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