An interesting quirk in the new American Express sign-up rules we missed, and other updates

There has been a lot to digest about the new American Express sign-up bonus rules in the last few days.  Apart from everything we have discussed so far – see here and here – there was something I missed.

For one group of people, getting a new American Express sign-up bonus just got easier.

These are people who currently have Amex Gold Business or Amex Platinum Business.

Why is life easier for Amex Business cardholders?

Under the old rules, all of the cards which offered Membership Rewards points (Green, Gold, Platinum, Gold Business, Platinum Business, Amex Rewards) were lumped together.  If you had one of these cards, you couldn’t get a bonus on another one until you had cancelled it and waited six months.

Under the new rules, this family has been broken up.  Instead, two new families have been created between the personal American Express cards and the small business American Express cards.

Let me explain what this means.  Under the old rules, if you had a Gold Business or Platinum Business Amex card, you were blocked from getting the sign-up bonus on a personal Gold, Green, Platinum or Amex Rewards card.

This is no longer the case:

The rule for personal Gold, personal Green and Amex Rewards now says “I understand I will not be eligible for the Welcome Bonus award if I hold or have held any personal American Express Card in the past 24 months”.  There is no mention of small business cards.

Similarly, the rule for personal Platinum now says “I understand I will not be eligible for any Welcome Bonus award if I hold or have held any personal Membership Rewards-enrolled American Express Cards in the past 24 months”.  There is no mention of small business cards.

Which means in plain English ….

This means that if you have Amex Gold Business or Amex Platinum Business, you can now apply for Preferred Rewards Gold, The (personal) Platinum Card or the Amex Rewards Credit Card.  The only caveat is whatever other personal Amex cards you have had in the last 24 months.

If you are an Amex Gold Business or Amex Platinum Business cardholder who has not held any personal Amex cards in the last 24 months, you can literally apply for any personal Amex card you want – immediately, with no need to close your Business card – and get the sign-up bonus.  None of the bonus rules on personal cards make any reference to Small Business cards.

Note that this method does not work in reverse.  The rules for applying for the Amex Business cards remain unchanged:

if you have had a personal Green, Gold, Platinum or Amex Rewards card, or a Gold Business or Platinum business card, in the previous six months then you CANNOT get a sign-up bonus on Gold Business or Platinum Business

if you have NOT had a personal Green, Gold, Platinum or Amex Rewards card, or a Gold Business or Platinum business card, in the previous six months then you CAN get a sign-up bonus on Gold Business or Platinum Business

You can learn more about Amex Gold Business in this HfP article.  You can learn more about Amex Platinum Business in this article.

You obviously need to meet the American Express definitions of having a qualifying small business before you can apply, but these are relatively generous.

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Want to earn more points from credit cards? – April 2025 update

If you are looking to apply for a new credit card, here are our top recommendations based on the current sign-up bonuses.

In 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios Mastercard

Get 5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

You can see our full directory of all UK cards which earn airline or hotel points here. Here are the best of the other deals currently available.

SPECIAL OFFER: Until 27th May 2025, the sign-up bonus on the ‘free for a year’ American Express Preferred Rewards Gold card is increased from 20,000 Membership Rewards points to 30,000 points. Points convert 1:1 into Avios (30,000 Avios!) and many other programmes. Some people may see even higher personalised offers. Click here to apply.

SPECIAL OFFER: Until 27th May 2025, the sign-up bonus on American Express Platinum is increased from 50,000 Membership Rewards points to a huge 80,000 points. Points convert 1:1 into Avios (80,000 Avios!) and many other programmes. Some people may see even higher personalised offers. Click here to apply.

American Express Preferred Rewards Gold

Your best beginner’s card – 30,000 points, FREE for a year & four airport lounge passes Read our full review

British Airways American Express Premium Plus

30,000 Avios and the famous annual 2-4-1 voucher Read our full review

The Platinum Card from American Express

80,000 bonus points and great travel benefits – for a large fee Read our full review

Virgin Atlantic Reward+ Mastercard

18,000 bonus points and 1.5 points for every £1 you spend Read our full review

Earning miles and points from small business cards

If you are a sole trader or run a small company, you may also want to check out these offers:

American Express Business Platinum

50,000 points when you sign-up and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and FREE for a year Read our full review

Capital on Tap Pro Visa

10,500 points (=10,500 Avios) plus good benefits Read our full review

Capital on Tap Visa

NO annual fee, NO FX fees and points worth 1 Avios per £1 Read our full review

British Airways American Express Accelerating Business

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review