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How does the RED by Dufry duty free loyalty scheme work?

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This is our review of the RED by Dufry duty free loyalty scheme.

You might not know the name Dufry, but it is the dominant global duty free retailer.  As well as owning World Duty Free in the UK, it also owns:

  • Dufry (various locations)
  • World Duty Free (outside the UK, it is in Western Europe, Americas, Middle East, Asia)
  • Nuance (Europe, Asia, North America)
  • Hellenic Duty Free (Greece)
  • Colombian Emerald (Carribean, Central America, Norwegian Cruise Line vessels)
  • Duty Free Uruguay (Uruguay)
  • Hudson (US & Canada)
  • Duty Free Shop Argentina (Argentina)
  • RegStaer (Russia)

Basically, you can’t avoid them.

Red by DUFRY review

Dufry has its own app-based loyalty programme called RED By Dufry.  The key benefit of downloading this app is that you get a 5% discount on purchases at selected Dufry storesYou can join here.

It has continued to add new benefits, and there is now a link with DragonPass (the airport lounge access card) which is very interesting.

Here are the UK airports when you can save at the World Duty Free or Dufry store:

  • Aberdeen
  • Belfast City
  • Birmingham
  • Bournemouth
  • Bristol
  • Cardiff
  • Doncaster
  • East Midlands
  • Edinburgh
  • Exeter
  • Glasgow
  • Glasgow Prestwick
  • Humberside
  • Leeds Bradford
  • Liverpool John Lennon
  • London Gatwick
  • London Heathrow
  • London Luton
  • London Southend
  • London Stansted
  • Manchester
  • Newcastle
  • Norwich
  • Southampton

…. plus Eurostar at London St Pancras and Eurotunnel at Calais and Folkestone.

If you buy at World Duty Free or Dufry on a regular basis, you could make decent savings by signing up for RED By Dufry.

What do I save?

At Heathrow, the discount for Silver level members – which is what you get when you sign up – is 5%.  Tobacco purchases are excluded, as are airport arrivals stores.

This makes it a no-brainer to sign up if you ever make purchases at World Duty Free stores in UK airports or from other Dufry businesses abroad.

With $400 of spend you reach Gold level, where your discount rises to 7%.  At $1000 of spend, over a two year period, you reach Platinum.

At Heathrow, I imagine that you will continue to receive Heathrow Rewards points on top of your RED discount.

How it works

Register for RED by Dufry via this link.  That’s it!  Once you have an account you can download the app and log in.

The app displays a QR code which can be scanned in-store to ensure you get your discount and your points.

You can add your Iberia Plus or Vueling Club Avios number during the sign up process or later.  It is under the ‘More’ tab on the sign-up page.

RED by Dufry review

How do I earn Avios?

Iberia Plus and Vueling Club are partners with RED By Dufry.

If you link your Iberia Plus or Vueling Club account with the RED By Dufry app, you will earn:

  • 3 Avios per €1 as a Silver RED member
  • 6 Avios per €1 as a Gold RED member
  • 9 Avios per €1 as a Platinum RED member

Avios earning now appears to be available globally – it was originally just offered at Spanish airports.  Participating brands are World Duty Free, Canariensis, Michael Kors, Hudson, Victoria’s Secret, Superdry, Express Duty Free, Gap, Collection and Boutique.

(EDIT: there is debate about whether this is correct. The Iberia website no longer mentions a restriction but it appears that it is in the RED rules. You may still be restricted to Spain.)

Once the Avios appear in your Iberia Plus or Vueling Club account you can move them to your British Airways Executive Club account, immediately and for free, via ‘Combine My Avios’.

Full details are on this page of the Iberia website.

How do I get airport lounge access?

Dufry has a partnership with DragonPass which is a competitor to Priority Pass / Lounge Club / LoungeKey, all of which are owned by Collinson.

As a Silver member of RED by Dufry – which is what you get just for signing up – you can pay for access to any DragonPass lounge for $25.  Virtually every lounge in Priority Pass is in DragonPass PLUS some others.  In particular, the Plaza Premium lounge in Heathrow Terminal 5 is in DragonPass.

I don’t think there is any cheaper way to get into the Plaza Premium lounge in Terminal 5 – which is NOT accessible with Priority Pass – than by paying $25 via RED by Dufry.

Gold and Platinum members of RED by Dufry get reduced cost lounge access at DragonPass sites. Gold is $20 and Platinum just $10.

Conclusion

Year after year, RED by Dufry gets more interesting.

Initially it didn’t cover the UK … now it does

Initially there was no option to buy cheap lounge access …. now it has the DragonPass tie-up

If you are an occasional buyer of duty free at UK airports then it worth signing up purely for the 5% cash discount at World Duty Free stores, plus a handful of Avios on top.  The link to register is here.

Comments (136)

  • Ian O says:

    It also says refer a friend 3 times, if each them make one purchase before 30 June you automatically get upgraded to platinum. Feel fee to use my refer a friend link and hopefully if a few of us do this we should be platinum quickly!! We can advise on the lounge benefit.

    https://sso.dufry.com/register?referralId=2810195

  • Rjn21 says:

    Confirmed you can double dip Heathrow rewards and RED By Dufry. If you have a £10 off £100 rewards premium voucher, first show boarding card, then use the 5% dufry app, then the Heathrow rewards card, then Heathrow Rewards £10 off voucher, then pay. So 5 cards to present… The World Duty Free staff really appreciate that. When they’re trying hard to convince you that you don’t need a STEB. Which is never, just in case of IRROPS requiring a landside transit/overnight.

  • Lady London says:

    Thanks Ian

  • Mark says:

    I’m at gold level and it says $20 charge for lounge access, although I haven’t used it yet. I’m guessing at platinum level it might be $15?

  • Mr Entitled says:

    Can you book the lounge in advance or is it walk up only?

  • Anouj Rajput says:

    Anyone want to use mu referral code ? Refer three people and get platinum. Wild help a student out !
    https://sso.dufry.com/register?referralId=2810466

    • Philip says:

      Done

      • Anuj says:

        Thanks Phillip. You can also use code RED300POINTS for 300 more points. If you goto my profile there a promo code entry section even after registering.

    • Tim says:

      Why should students be helped out? Get a job 😀 Or if you are enterprising and work out which items at Heathrow are about 40% less than typical, set up an eBay account, spend 2000 euros over a period of 6 months, you might even get together enough profit to fly more frequently and even yield status the proper way!

      • Anuj says:

        I am getting a proper job, after graduating this summer. Why has it hit such a nerve to mention I’m a student ?

  • BJ says:

    I absolutely hate airport shopping and almost always fly business so very happy to give this a miss 🙂 Surprised it’s never been covered before so I guess Rob’s link is income generating and if so all the referral links will get deleted shortly.

    • Mr Entitled says:

      Not listed in the Affiliate Partners which is shown as being current May 2019. If it generates the same ‘three referrals, get Platinum” I suspect that will be filled very quickly by the thousands who never make it as far as the comments.

      • Rob says:

        The Platinum offer just reminded me to cover DragonPass, which we have never done. I have zero need for Red status on the basis that I never buy duty free and have all lounge benefits via other routes. Feel free to post your own link.

    • Rob says:

      No.

      • BJ says:

        That’s unfortunate, it would otherwise cost them a packet to reach the the number of customers they will reach via HFP today. Hopefully they will take note and push some advertising your way soon.

        • Rob says:

          Unfortunately it is a circular argument, because we have already done the reaching out for them so the marginal value of advertising is lower. We should refuse to write about companies unless they pay us in advance, like certain other blogs …

  • Liz says:

    OT sorry for off topic. Shoestring and others were recently trying to work out off peak dates for next year based on school holidays. We are flexible but looking at outbound for around 20/5 – 24/5 – is this likely to be off peak next year?

    • Shoestring says:

      23/5-31/5 will deffo be peak, possibly a day or so either side as well

      • Liz says:

        Ok thanks – was hoping to go 24/5 but thinking the 20/5 will be more realistic. Will keep an eye on it while we are away.

    • BJ says:

      Half term is 23/5 IIRC so it will go peak about then for 7-10 days. If you leave around 20-21 I imagine you’re fine. I’m looking for early June, the first few days of which are usually peak.

    • Andrew says:

      Not directly helpful, Liz, but we’ve recently booked a redemption for Feb half term which was priced off-peak. The bank holiday in May messes up our opportunities in that particular half term…

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