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How does the RED by Dufry duty free loyalty scheme work?

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This is our review of the RED by Dufry duty free loyalty scheme.

You might not know the name Dufry, but it is the dominant global duty free retailer.  As well as owning World Duty Free in the UK, it also owns:

  • Dufry (various locations)
  • World Duty Free (outside the UK, it is in Western Europe, Americas, Middle East, Asia)
  • Nuance (Europe, Asia, North America)
  • Hellenic Duty Free (Greece)
  • Colombian Emerald (Carribean, Central America, Norwegian Cruise Line vessels)
  • Duty Free Uruguay (Uruguay)
  • Hudson (US & Canada)
  • Duty Free Shop Argentina (Argentina)
  • RegStaer (Russia)

Basically, you can’t avoid them.

Red by DUFRY review

Dufry has its own app-based loyalty programme called RED By Dufry.  The key benefit of downloading this app is that you get a 5% discount on purchases at selected Dufry storesYou can join here.

It has continued to add new benefits, and there is now a link with DragonPass (the airport lounge access card) which is very interesting.

Here are the UK airports when you can save at the World Duty Free or Dufry store:

  • Aberdeen
  • Belfast City
  • Birmingham
  • Bournemouth
  • Bristol
  • Cardiff
  • Doncaster
  • East Midlands
  • Edinburgh
  • Exeter
  • Glasgow
  • Glasgow Prestwick
  • Humberside
  • Leeds Bradford
  • Liverpool John Lennon
  • London Gatwick
  • London Heathrow
  • London Luton
  • London Southend
  • London Stansted
  • Manchester
  • Newcastle
  • Norwich
  • Southampton

…. plus Eurostar at London St Pancras and Eurotunnel at Calais and Folkestone.

If you buy at World Duty Free or Dufry on a regular basis, you could make decent savings by signing up for RED By Dufry.

What do I save?

At Heathrow, the discount for Silver level members – which is what you get when you sign up – is 5%.  Tobacco purchases are excluded, as are airport arrivals stores.

This makes it a no-brainer to sign up if you ever make purchases at World Duty Free stores in UK airports or from other Dufry businesses abroad.

With $400 of spend you reach Gold level, where your discount rises to 7%.  At $1000 of spend, over a two year period, you reach Platinum.

At Heathrow, I imagine that you will continue to receive Heathrow Rewards points on top of your RED discount.

How it works

Register for RED by Dufry via this link.  That’s it!  Once you have an account you can download the app and log in.

The app displays a QR code which can be scanned in-store to ensure you get your discount and your points.

You can add your Iberia Plus or Vueling Club Avios number during the sign up process or later.  It is under the ‘More’ tab on the sign-up page.

RED by Dufry review

How do I earn Avios?

Iberia Plus and Vueling Club are partners with RED By Dufry.

If you link your Iberia Plus or Vueling Club account with the RED By Dufry app, you will earn:

  • 3 Avios per €1 as a Silver RED member
  • 6 Avios per €1 as a Gold RED member
  • 9 Avios per €1 as a Platinum RED member

Avios earning now appears to be available globally – it was originally just offered at Spanish airports.  Participating brands are World Duty Free, Canariensis, Michael Kors, Hudson, Victoria’s Secret, Superdry, Express Duty Free, Gap, Collection and Boutique.

(EDIT: there is debate about whether this is correct. The Iberia website no longer mentions a restriction but it appears that it is in the RED rules. You may still be restricted to Spain.)

Once the Avios appear in your Iberia Plus or Vueling Club account you can move them to your British Airways Executive Club account, immediately and for free, via ‘Combine My Avios’.

Full details are on this page of the Iberia website.

How do I get airport lounge access?

Dufry has a partnership with DragonPass which is a competitor to Priority Pass / Lounge Club / LoungeKey, all of which are owned by Collinson.

As a Silver member of RED by Dufry – which is what you get just for signing up – you can pay for access to any DragonPass lounge for $25.  Virtually every lounge in Priority Pass is in DragonPass PLUS some others.  In particular, the Plaza Premium lounge in Heathrow Terminal 5 is in DragonPass.

I don’t think there is any cheaper way to get into the Plaza Premium lounge in Terminal 5 – which is NOT accessible with Priority Pass – than by paying $25 via RED by Dufry.

Gold and Platinum members of RED by Dufry get reduced cost lounge access at DragonPass sites. Gold is $20 and Platinum just $10.


Year after year, RED by Dufry gets more interesting.

Initially it didn’t cover the UK … now it does

Initially there was no option to buy cheap lounge access …. now it has the DragonPass tie-up

If you are an occasional buyer of duty free at UK airports then it worth signing up purely for the 5% cash discount at World Duty Free stores, plus a handful of Avios on top.  The link to register is here.

Comments (135)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Andreas says:

    Leaving my referral link as well if anyone needs to sign up:

    If you are passing through Spain, by spending €150 in the duty free shop you get lounge access on the same day to a lounge at that same airport, useful to know if you are picking up some gifts or plonk on the way home!


  • Billy says:

    OT has anyone recently had any luck with getting upgrade Avios for moving from the free BA card to the BAPP? Called Amex twice and they checked their system and said they aren’t offering any bonus points for upgrading.

    • Genghis says:

      Try it. You may get 6k.

    • Rob says:

      Most people get 6,000 Avios via a bonus which no-one knows exists, including Amex, but which seems to pay out for most people. It is very odd.

  • Matthew says:

    If you pre order £20 of duty free at then you get two free departure fast track security passes plus a link in the email to get 10% off by Dufry as a Platinum member….

  • Titus Adduxas says:

    Great Idea Ian – can I have a few please?

  • Tom says:

    Sorry to hijack this thread but quick question. Trying to use Lloyd’s upgrade voucher LDN > NYC. Only Avios availability left is the BA01 from LCY. Avios are saying the voucher can’t be used for LCY flights but a few threads (including on here) have suggested it can be used for the LCY>JFK route. Grateful if anyone has anymore information on this!

    • TGLoyalty says:

      Hang up and try again?

      I think the rules may say babybus isn’t allowed but some agents will book it.

    • Matthew says:

      The T&Cs of the upgrade voucher say not to be used from LCY, however, it was possible to do this online when you could book via the platform. Phoning up – if that’s your only option will mean that option is denied.

      • Tom says:

        Ok thanks! The online booking options must have been where the comment re absolute to use on Babybus came from. I’ll give it one more go on the phone!

  • David says:

    And me please…!

    Is it possible to do anything with the Dufry points once you have them, or are they just for tracking your status? I have 400…

  • TGLoyalty says:

    I completely forgot about this missed out on a further £10 saving when I was redeeming my HR vouchers from my useless emirates points.

    Usually get a notification pop up to remind me when in the vicinity of an airport aswell.

    Anyway if 3 of you are likely to be popping through a store and making a purchase prior to June 30th then

    And RED300POINTS promo codes gets you an extra 300 points yourself.

  • SG says:

    Hi Rob
    Thanks for mentioning about the UK Iberia avios earning with Dufry
    Is this something very recent?
    I have made a purchase at World Dutty free on the 17th of April,nothing on my Iberia account,on the airline website it is mentioned tough that it can take up to 60 days(should definitely check on my yesterday’s purchase)
    Anyone with like to use my referral code-many thanks

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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