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How does the RED by Dufry duty free loyalty scheme work?

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This is our review of the RED by Dufry duty free loyalty scheme.

You might not know the name Dufry, but it is the dominant global duty free retailer.  As well as owning World Duty Free in the UK, it also owns:

  • Dufry (various locations)
  • World Duty Free (outside the UK, it is in Western Europe, Americas, Middle East, Asia)
  • Nuance (Europe, Asia, North America)
  • Hellenic Duty Free (Greece)
  • Colombian Emerald (Carribean, Central America, Norwegian Cruise Line vessels)
  • Duty Free Uruguay (Uruguay)
  • Hudson (US & Canada)
  • Duty Free Shop Argentina (Argentina)
  • RegStaer (Russia)

Basically, you can’t avoid them.

Red by DUFRY review

Dufry has its own app-based loyalty programme called RED By Dufry.  The key benefit of downloading this app is that you get a 5% discount on purchases at selected Dufry storesYou can join here.

It has continued to add new benefits, and there is now a link with DragonPass (the airport lounge access card) which is very interesting.

Here are the UK airports when you can save at the World Duty Free or Dufry store:

  • Aberdeen
  • Belfast City
  • Birmingham
  • Bournemouth
  • Bristol
  • Cardiff
  • Doncaster
  • East Midlands
  • Edinburgh
  • Exeter
  • Glasgow
  • Glasgow Prestwick
  • Humberside
  • Leeds Bradford
  • Liverpool John Lennon
  • London Gatwick
  • London Heathrow
  • London Luton
  • London Southend
  • London Stansted
  • Manchester
  • Newcastle
  • Norwich
  • Southampton

…. plus Eurostar at London St Pancras and Eurotunnel at Calais and Folkestone.

If you buy at World Duty Free or Dufry on a regular basis, you could make decent savings by signing up for RED By Dufry.

What do I save?

At Heathrow, the discount for Silver level members – which is what you get when you sign up – is 5%.  Tobacco purchases are excluded, as are airport arrivals stores.

This makes it a no-brainer to sign up if you ever make purchases at World Duty Free stores in UK airports or from other Dufry businesses abroad.

With $400 of spend you reach Gold level, where your discount rises to 7%.  At $1000 of spend, over a two year period, you reach Platinum.

At Heathrow, I imagine that you will continue to receive Heathrow Rewards points on top of your RED discount.

How it works

Register for RED by Dufry via this link.  That’s it!  Once you have an account you can download the app and log in.

The app displays a QR code which can be scanned in-store to ensure you get your discount and your points.

You can add your Iberia Plus or Vueling Club Avios number during the sign up process or later.  It is under the ‘More’ tab on the sign-up page.

RED by Dufry review

How do I earn Avios?

Iberia Plus and Vueling Club are partners with RED By Dufry.

If you link your Iberia Plus or Vueling Club account with the RED By Dufry app, you will earn:

  • 3 Avios per €1 as a Silver RED member
  • 6 Avios per €1 as a Gold RED member
  • 9 Avios per €1 as a Platinum RED member

Avios earning now appears to be available globally – it was originally just offered at Spanish airports.  Participating brands are World Duty Free, Canariensis, Michael Kors, Hudson, Victoria’s Secret, Superdry, Express Duty Free, Gap, Collection and Boutique.

(EDIT: there is debate about whether this is correct. The Iberia website no longer mentions a restriction but it appears that it is in the RED rules. You may still be restricted to Spain.)

Once the Avios appear in your Iberia Plus or Vueling Club account you can move them to your British Airways Executive Club account, immediately and for free, via ‘Combine My Avios’.

Full details are on this page of the Iberia website.

How do I get airport lounge access?

Dufry has a partnership with DragonPass which is a competitor to Priority Pass / Lounge Club / LoungeKey, all of which are owned by Collinson.

As a Silver member of RED by Dufry – which is what you get just for signing up – you can pay for access to any DragonPass lounge for $25.  Virtually every lounge in Priority Pass is in DragonPass PLUS some others.  In particular, the Plaza Premium lounge in Heathrow Terminal 5 is in DragonPass.

I don’t think there is any cheaper way to get into the Plaza Premium lounge in Terminal 5 – which is NOT accessible with Priority Pass – than by paying $25 via RED by Dufry.

Gold and Platinum members of RED by Dufry get reduced cost lounge access at DragonPass sites. Gold is $20 and Platinum just $10.

Conclusion

Year after year, RED by Dufry gets more interesting.

Initially it didn’t cover the UK … now it does

Initially there was no option to buy cheap lounge access …. now it has the DragonPass tie-up

If you are an occasional buyer of duty free at UK airports then it worth signing up purely for the 5% cash discount at World Duty Free stores, plus a handful of Avios on top.  The link to register is here.

Comments (136)

  • Andrew C says:

    Confirm you do get Heathrow Reward points in addition. It’s an interesting app – it tells you when you are near a Dufry store. Even if you happen to be passing the airport in the car!

    • Max says:

      @Andrew. Seems like you know quite a bit about this card, hence Q to you: Where in the ‘RED by Dufry’ app or online account I can connect my Iberia Plus card? Cant see it in any obvious places. Thanks!

  • Cal says:

    Did anyone else sign up via their Google account?

    Now when I download the app, there is no button to log in with a Google account…

    • Shane says:

      Yes, I am having the same problem. And it won’t let me create a password to go with my email address without the old password, but there is no old password. That was the point of logging in with Google.

  • Keith says:

    Hello,

    If anyone fancies using my code to sign up here it is:

    https://sso.dufry.com/register?referralId=2812613

    Ian, I used yours to sign up and should be able to pick some duty free up tonight.

    Thanks

  • Mark says:

    There is also a “Heinemann & Me” scheme for Heinemann duty free shops, that gives 5% max year end vouchers. So not as good as this one, unless there’s a sign-up bonus (as when I joined it).
    *Valid in all Heinemann Shops in Germany, Austria, Hungary, Italy, Denmark, Australia and aboard cruise liners.

    • RussellH says:

      Heinemann also give Miles + More points – or cwertainly used to the last couple of times I was in one of their shops – CPH and DRS

  • Liz says:

    I already have the app but cannot see where you can add yr Iberia Plus no. I plan on using this on the way back in in June. Going round and round the app And I cant find it – no more button

    • meta says:

      It’s under My Profile. Need to scroll all the way down, add the number and then click Save Changes. It showed error on the first attempt for me, so I tried again and it registered.

    • Liz says:

      I just dound it! Thanks

  • harg says:

    Not bad having the RED percentage off if you like to buy some of the travel exclusive whisky releases as comparison to non-duty free becomes moot (granted the no age statement drams are a bit of a minefield). A cool £1835 discount and circa 15k Avios on the £18k Glenlivet Winchester ’66 if you had Platinum.

    Referral Link below for discerning bottle buyers:
    https://sso.dufry.com/register?referralId=2812449

    • Raz0r says:

      OT.
      Travelling from Miami to Madrid tomorrow on Iberia Avios avios reward flight & wondering if anyone can suggest which lounge is best.
      I have no status with oneworld.
      Looking for some decent food & drink options.
      A shower after a long day travelling would be nice also.
      Thanks

      • TGLoyalty says:

        What class are you travelling in ? Business? Or do you have priority pass/lounge club / platinum card? Could affect the answer.

        • Raz0r says:

          Buisness class.
          No other card for lounge access unfortunately

      • Kevin C says:

        There is a Oneworld lounge in Miami with showers. I haven’t been in it though.

        I did go in the LATAM lounge and I liked it. What you use may well depend on what concourse your flight leaves from.

        • Raz0r says:

          Concourse E for Iberia.
          Though I don’t mind moving between concourse if needed.
          Flight not until 11pm local time so plenty of time to chill in a nice lounge.

  • Alan wan says:

    I have just managed to sign up and loaded the Dufry app onto my phone.
    I have a Vueling flight ex-BHX in a few weeks.

    Assume I just have to show the Dufry app at the lounge then pay to gain entry? Or do I have to do anything else?

  • Shoestring says:

    Angelo Galasso spend £300, get £300 statement credit (American Express) – in store

    If you thought those plastic trunks were expensive, have a look at their shirts 🙂

    Decent offer if you can make it work for you

    • Peter K says:

      The offer is not on any of my cards 🙁

      • David says:

        Me neither, but those prices look fantastic! £260 for their cheapest white t-shirt, £4,800 for a belt (although it does seem to be hand-crafted from lion skin), jeans from about £800… And even at those prices they haven’t managed to build a website that works.

        If anyone actually buys that stuff without a 100% Amex discount, they need urgent psychiatric help…

        • Shoestring says:

          Could it work not too badly if you get them to split a purchase 50:50 over 2 cards?

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