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How does the RED by Dufry duty free loyalty scheme work?

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This is our review of the RED by Dufry duty free loyalty scheme.

You might not know the name Dufry, but it is the dominant global duty free retailer.  As well as owning World Duty Free in the UK, it also owns:

  • Dufry (various locations)
  • World Duty Free (outside the UK, it is in Western Europe, Americas, Middle East, Asia)
  • Nuance (Europe, Asia, North America)
  • Hellenic Duty Free (Greece)
  • Colombian Emerald (Carribean, Central America, Norwegian Cruise Line vessels)
  • Duty Free Uruguay (Uruguay)
  • Hudson (US & Canada)
  • Duty Free Shop Argentina (Argentina)
  • RegStaer (Russia)

Basically, you can’t avoid them.

Red by DUFRY review

Dufry has its own app-based loyalty programme called RED By Dufry.  The key benefit of downloading this app is that you get a 5% discount on purchases at selected Dufry storesYou can join here.

It has continued to add new benefits, and there is now a link with DragonPass (the airport lounge access card) which is very interesting.

Here are the UK airports when you can save at the World Duty Free or Dufry store:

  • Aberdeen
  • Belfast City
  • Birmingham
  • Bournemouth
  • Bristol
  • Cardiff
  • Doncaster
  • East Midlands
  • Edinburgh
  • Exeter
  • Glasgow
  • Glasgow Prestwick
  • Humberside
  • Leeds Bradford
  • Liverpool John Lennon
  • London Gatwick
  • London Heathrow
  • London Luton
  • London Southend
  • London Stansted
  • Manchester
  • Newcastle
  • Norwich
  • Southampton

…. plus Eurostar at London St Pancras and Eurotunnel at Calais and Folkestone.

If you buy at World Duty Free or Dufry on a regular basis, you could make decent savings by signing up for RED By Dufry.

What do I save?

At Heathrow, the discount for Silver level members – which is what you get when you sign up – is 5%.  Tobacco purchases are excluded, as are airport arrivals stores.

This makes it a no-brainer to sign up if you ever make purchases at World Duty Free stores in UK airports or from other Dufry businesses abroad.

With $400 of spend you reach Gold level, where your discount rises to 7%.  At $1000 of spend, over a two year period, you reach Platinum.

At Heathrow, I imagine that you will continue to receive Heathrow Rewards points on top of your RED discount.

How it works

Register for RED by Dufry via this link.  That’s it!  Once you have an account you can download the app and log in.

The app displays a QR code which can be scanned in-store to ensure you get your discount and your points.

You can add your Iberia Plus or Vueling Club Avios number during the sign up process or later.  It is under the ‘More’ tab on the sign-up page.

RED by Dufry review

How do I earn Avios?

Iberia Plus and Vueling Club are partners with RED By Dufry.

If you link your Iberia Plus or Vueling Club account with the RED By Dufry app, you will earn:

  • 3 Avios per €1 as a Silver RED member
  • 6 Avios per €1 as a Gold RED member
  • 9 Avios per €1 as a Platinum RED member

Avios earning now appears to be available globally – it was originally just offered at Spanish airports.  Participating brands are World Duty Free, Canariensis, Michael Kors, Hudson, Victoria’s Secret, Superdry, Express Duty Free, Gap, Collection and Boutique.

(EDIT: there is debate about whether this is correct. The Iberia website no longer mentions a restriction but it appears that it is in the RED rules. You may still be restricted to Spain.)

Once the Avios appear in your Iberia Plus or Vueling Club account you can move them to your British Airways Executive Club account, immediately and for free, via ‘Combine My Avios’.

Full details are on this page of the Iberia website.

How do I get airport lounge access?

Dufry has a partnership with DragonPass which is a competitor to Priority Pass / Lounge Club / LoungeKey, all of which are owned by Collinson.

As a Silver member of RED by Dufry – which is what you get just for signing up – you can pay for access to any DragonPass lounge for $25.  Virtually every lounge in Priority Pass is in DragonPass PLUS some others.  In particular, the Plaza Premium lounge in Heathrow Terminal 5 is in DragonPass.

I don’t think there is any cheaper way to get into the Plaza Premium lounge in Terminal 5 – which is NOT accessible with Priority Pass – than by paying $25 via RED by Dufry.

Gold and Platinum members of RED by Dufry get reduced cost lounge access at DragonPass sites. Gold is $20 and Platinum just $10.

Conclusion

Year after year, RED by Dufry gets more interesting.

Initially it didn’t cover the UK … now it does

Initially there was no option to buy cheap lounge access …. now it has the DragonPass tie-up

If you are an occasional buyer of duty free at UK airports then it worth signing up purely for the 5% cash discount at World Duty Free stores, plus a handful of Avios on top.  The link to register is here.

Comments (136)

  • ChrisBCN says:

    Another code if anyone wishes to avail…
    https://sso.dufry.com/register?referralId=2811494
    Thanks!

  • Nigel the pensioner says:

    Yes you still get heathrow reward points but obviously just at the actual price paid for the goods after the discount.

  • Optimus Prime says:

    Nice. If anyone wants to use my link: https://sso.dufry.com/register?referralId=2726233

    • Optimus Prime says:

      BTW I have just referred my wife and used the RED300POINTS promo. However her account is showing just 100 points. Has this happened to anyone else?

      • meta says:

        Yes, I had to re-add the promo code after signing up. You can do that under My Profile (just scroll down) and it’s also a place to add the IB number if you didn’t before. Also if you add DOB and martial status, that’s another 100 points. I’m now at 500 just for signing up.

        • meta says:

          I’m using the app btw. Also don’t forget to click Save changes at the bottom of the My Profile page as only then it will show on the account.

      • Graham Walsh says:

        I get the error that code has already been used when using the app

        Here’s my code if anyone wants to use https://sso.dufry.com/register?referralId=2813933

  • Lady London says:

    OT anyone noticed their very recent HH 3x has disappeared out of their offers on their acct? Mine seems to have.

    • meta says:

      Mine still there. The page loads very slowly though, so it might be the question of browser or something.

  • Alan says:

    OT – I didn’t expect a spending bonus on one of my Amex cards but I have the spending counter and date to receive the bonus. It’s live too – spend is being counted.

    What’s everyone’s experience with this? Are people getting spending counters regardless of whether or not they expected to be eligible for a bonus?

    • Mark says:

      Which card?

    • Peter K says:

      My wife did on nectar. I didn’t on either nectar or SPG.

    • BJ says:

      Referred 3 first time amex customers in last month: none have spending counters on their accounts.

    • TGLoyalty says:

      Spending counters really don’t matter. If you aren’t eligible under the new rules and do get the bonus then report back of course but I expect you’ll get nothing when you hit the spend.

      • sean says:

        wife got gold card under new rules – spend counter active – met and bonus posted yesterday

  • Kevin C says:

    OT – The BBL Playoff finals at the O2 Bonvoy Suite has been reduced to 20,000 points. Next Sunday the 19th. Daytime event. 5 packages left at time of writing.

  • Justin says:

    Would help if I added the right link: https://sso.dufry.com/register?referralId=0372360

  • Lyn says:

    Are you sure? It seems to say that all (rather than only) their duty free shops in Spain are participating.

    • David says:

      In the 3rd paragraph :
      (translated)
      All the WDFG establishments in Spain participate in the promotion.

      • David says:

        Sorry, it said all Spain stores are participating, but not stores outside of Spain. Contrary to what Rob has stated above.

        • Lyn says:

          David, sorry but I still can’t see where it says “but not stores outside Spain”. Rather, it seems to be silent on those (stores outside Spain), and just affirming that all store in Spain participate.

          Perhaps Rob’s “it now seems to include the UK” comes from reader experience?

          • Rob says:

            Hudson’s is a US chain which apparently earns Avios looking at Iberia. There was previously wording saying it was Spain only but it has gone.

    • Rob says:

      Ah ok. Iberia does not say that.

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