Eurowings ending all long haul flights as its low-cost strategy turns to dust

Links on Head for Points may pay us an affiliate commission. A list of partners is here.

Eurowings is suspending all long-haul routes.

Luthansa has announced a significant strategy u-turn at its poorly performing low-cost offshoot Eurowings, which is to suspend long haul flying.

Previous plans to merge Brussels Airlines into Eurowings have also been dumped.  Brussels Airlines will now instead align itself more with Lufthansa, Austrian Airlines and the other network carriers the group owns.

The transition of long haul routes from Eurowings to its parent carriers will start in Frankfurt and Munich this winter.  It isn’t yet clear how far the rebranding will go – Eurowings uses the same Business Class seat at Lufthansa so it may be a relatively cheap process:

Eurowings long haul fleet transferring to Lufthansa

Lufthansa is the second large airline group in Europe, after Air France, to announce that it is dropping low cost long haul.  Unlike BA’s sister airline LEVEL, which operates as an entirely independent airline within IAG, Eurowings seconded some pilots and crew from Lufthansa which led to substantially higher costs.

LEVEL has also benefited from operating at airports where it does not compete with other IAG airlines, whereas Eurowings cannibalised existing routes from Lufthansa and Austrian Airlines.  I would not be surprised to see LEVEL succeed where Eurowings and Joon (the Air France venture) have failed, although whether we ever see it expand into the UK market is a different matter.  Launching LEVEL at Gatwick would hit Norwegian, but would also cannibalise BA – it would make more sense to launch out of, say, Amsterdam instead.

Of course, even Norwegian is struggling financially to keep its low cost long haul operation afloat.  With oil prices continuing to rise, we may soon find out whether there is any sort of business case for such services across the full economic cycle.

Lots of new Amex cashback offers launched for hotel stays
Plaza Premium Heathrow Terminal 2 airport lounge is voted 'best global lounge'

Click here to join the 15,000 people on our email list and receive the latest Avios, miles and points news by 6am.

Double Rewards
Amazon ad
AMEX Gold 20,000 bonus points
About Head for Points

We help business and leisure travellers maximise their Avios, frequent flyer miles and hotel loyalty points. Visit every day for three new articles or sign up for our FREE emails via this page or the box to your right.


  1. marcw says:

    I´ve just received an e-mail to register to Accelerate. I tried ages ago (beginning of may, but failed). Now it says:
    • Sign up for Accelerate by 17 August
    • Get up to 93,800 bonus points with personalised offers from 1 July to 31 October
    • Redeem rewards for the moments that matter

  2. James says:

    Hello, does anybody reading this have the international platinum card? Can you refer people, and if so then to what?

  3. Anyone else got the message about IHG Accelerate for July – October?
    Went to the app to check if my status match had worked, and saw this message inviting me to register now. Followed the link (inside the app) but it didn’t work. Message has now disappeared.
    Message was dated 6/25/19.

    • James says:

      I had an email about that today, but am only registered/hold the lowest status. I sent off for a match to Spire, and no response yet, but after doing so looked into it more and won’t be bothering with the challenge.

Please click here to read our data protection policy before submitting your comment.