There seems to be a bit of a shake out going on with Avios partners at the moment. We saw British Airways Executive Club part company with Shell Drivers Club last Sunday, although that was driven (ahem) by Shell as it seeks to move away from a points-based loyalty scheme. It seems that this is not the end of the changes.
Rolling Luggage drops Avios
Suitcase seller Rolling Luggage, which has a big online presence as well as five airport stores in London Heathrow, two in Manchester and one in Luton and Edinburgh, has dropped its Avios partnership.
This wasn’t a bad deal. You earned 5 Avios per £1, plus a bonus 1000 Avios on your first purchase over £100. You would get an additional 750 Avios for two purchases of £50+ in a twelve month period.
Looking at the Rolling Luggage website, the last date to earn Avios on purchases was 22nd May. You have until 22nd November to retroclaim any missing points.
Charles Tyrwhitt is leaving Avios too
ba.com, on its shopping partners page, has a note saying:
“From 9 July 2019, you will no longer be able to collect Avios with Charles Tyrwhitt.”
British Airways will accept queries for missing Avios from Charles Tyrwhitt purchases until 9th January 2020.
I am not sure why these partnerships didn’t work out. A lot of companies sign an Avios partnership and then expect Avios Group to start promoting them to members for free whereas the reality is that Avios expects partners to go off and sort out their own marketing.
Apart from an initial launch competition, Rolling Luggage did not engage with us. This may have been part of the problem – one Avios partner told me recently that Head for Points is responsible for 70% of its Avios-earning transactions. They also ran no promotions, which meant no news for us to cover.
We did, on the other hand, put quite a bit of weight behind Charles Tyrwhitt. If you came to our Christmas Party in 2017 you will remember that every guest got a free Charles Tyrwhitt tie! It is possible that they were not happy with the new Hackett / Avios partnership – which is more than twice as generous – and there were also complaints from readers about Avios from in-store purchases never posting. The admin required may have overcome the perceived benefits.
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