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ANA launches excellent new First and Business Class seats on flights from Heathrow

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Earlier this year we ran an article about redeeming Virgin Flying Club miles on ANA flights from London.  It is one of the best uses of Virgin Flying Club miles at 95,000 miles for a return business class flight. You would be hard pressed to find a better way to spend them, especially now that the 63,000 miles Air China business class deal has gone and Jet Airways has gone under.

Using your Virgin Flying Club miles for a trip to Tokyo has just got a whole lot more interesting.  ANA is launching a new Business and First Class seat on new deliveries of its Boeing 777-300ER aircraft, and the London route will be the first to get it.  It looks rather good, to put it mildly.

The aircraft will fly from 2nd August from Heathrow to Tokyo Haneda, which is by far the more convenient Tokyo airport.

On flights NH211 and NH212, the aircraft will fly on even-numbered days in August and odd-numbered days in September.  At some point during this period all flights will shift to the new seats – it depends on the delivery date of the 2nd plane. In total there will be 6 new aircraft delivered and 6 refurbished with the new seats.

The new seats are spearheading a new branding campaign for First and Business class, with the First Class seat called ‘THE Suite’ and the business class product called ‘THE Room’.

ANA will have eight first class and 64 business class seats on the aircraft, as well as a fairly small premium economy and economy cabin. This is a very premium-heavy aircraft.

It is not all good news, as the economy section is moving from 9-across to 10-across.  Of course, British Airways is doing the same thing with its Boeing 777 refurbishments and many carriers such as Emirates have been 10-across for years.

THE Suite

The First Class suites are arranged in a 1-2-1 configuration.  Finished in dark woods, there are two only rows which make this an intimate cabin:

ANA first class the suite

The seat almost takes the full width of the suite, with only a thin slither along the side given over to storage or as an armrest. There is also an exceptionally large 43” screen which has a 4K display – apparently the first time this has been used for a commercial aircraft.

ANA has a smartphone app, ‘My Sky Channel’, which passengers can use in the air to control their IFE if they wish.

ANA first class the suite

In the centre pair of seats, there is a movable partition that can be adusted and that is perfect for those travelling with other people. It looks like almost the entire partition can be lowered, making it very open between the two suites.

Of course, THE Suite also comes with a fairly high door.

THE Room

THE Room is ANA’s new Businesss Class product.  Club World style, half of the seats face forwards and half face backwards.  It appears to be the Safran FUSIO seat.

If you look at the photo below the first thing that will strike you is how disproportionately wide the seat is.  Look at the head rest.  You can see the protective cover, which is about what you’d expect the seat width to be. THE Room looks like it is twice as wide – more sofa-like than a seat! ANA are saying that THE Room has twice the width of their old business class seat (click for Anika’s flight review) which is not hard to believe.

ANA business class the room

Of course, this is business class and the trade-off is that it does taper into a cubby hole where your feet end up.  Nonetheless, the extra width at torso and shoulder height should make sitting and sleeping in this seat feel a lot less cramped.  It is a very clever piece of design.

ANA business class the room

This seat also features movable partitions and side doors for additional privacy.  Here is a shot with the door closed:

If you’re feeling thirsty or peckish during the flight, you will also be able to visit this smart-looking self service bar:


From the supplied pictures, which appear to be CGI, the cabins have been tastefully styled with patterned and textured fabrics, dark wood effects and warm grey colours with a splash of blue.  Personal storage looks a big tight, but I think the final verdict on that needs to wait until we’ve seen the plane in the flesh – ANA is claiming there is a lot of ‘discrete’ storage space.

In addition to THE Suite and THE Room, ANA has also revamped the passenger boarding area (pictured below), which now looks more homely and less like the industrial kitchens you find on most aircraft galleys. A new mini-fridge will also dispense drinks and snacks for any in-flight wanderers from Economy and Premium Economy.

ANA WElcome space

If you want to see more, there is a good YouTube video here:

If you were considering what to do with your Virgin Flying Club miles, or on your next business trip to Tokyo, this might just be it!   You can find out more about ANA redemptions via Virgin Flying Club on their website here.  Although, for now at least, ANA seems to have closed off reward availability …..

How to earn Virgin Points from UK credit cards

How to earn Virgin Points from UK credit cards (July 2024)

As a reminder, there are various ways of earning Virgin Points from UK credit cards.  Many cards also have generous sign-up bonuses.

You can choose from two official Virgin Atlantic credit cards (apply here, the Reward+ card has a bonus of 18,000 Virgin Points and the free card has a bonus of 3,000 Virgin Points):

Virgin Atlantic Reward+ Mastercard

18,000 bonus points and 1.5 points for every £1 you spend Read our full review

Virgin Atlantic Reward Mastercard

3,000 bonus points, no fee and 1 point for every £1 you spend Read our full review

You can also earn Virgin Points from various American Express cards – and these have sign-up bonuses too.

American Express Preferred Rewards Gold is FREE for a year and comes with 20,000 Membership Rewards points, which convert into 20,000 Virgin Points.

American Express Preferred Rewards Gold

Your best beginner’s card – 30,000 points (TO 16TH JULY), FREE for a year & four airport ….. Read our full review

The Platinum Card from American Express comes with 40,000 Membership Rewards points, which convert into 40,000 Virgin Points.

The Platinum Card from American Express

40,000 bonus points AND (to 27th August) £400 to spend at Amex Travel Read our full review

Small business owners should consider the two American Express Business cards. Points convert at 1:1 into Virgin Points.

American Express Business Platinum

40,000 points sign-up bonus and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and FREE for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Virgin Points

(Want to earn more Virgin Points?  Click here to see our recent articles on Virgin Atlantic and Flying Club and click here for our home page with the latest news on earning and spending other airline and hotel points.)

Comments (27)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Confucius says:

    “Using your Virgin Flying Club miles for a trip to Tokyo has just got a whole lot more interesting.”

    Oh by the way, ANA has no reward availability.

    • Rob says:

      But it will reopen. Has been good historically. For now I think they would prefer to push redemptions onto the old seats.

  • Steve says:

    Just sharing my ANA flight experience… First of all it’s extremely difficult to get availability (for two people) in Business, especially during Cherry Blossom season and Easter/Christmas/Summer holidays. Virgin calendar only shows flights for 330 days in advance and seats are released 365 days in advance – so you are already off by a month if you want to use VS calendar. Your best bet would be to use LH calendar or ANA club site itself. Secondly, try not to to book flights from Heathrow and end up paying £000s in taxes (for two people) – we went via Brussels and we only paid 50 EUR per person if I can recall well. Third point – we flew Lufthansa coming back with the new A350 and to be honest we liked LH product more. Seats are close to each other, entertainment was richer and food itself… might have been slightly better but I have no complains for ANA food either. Staff was equally good in both flights. I guess I am comparing two excellent products so I am just using my magnifying glass for small details but all in all, I believe that ANA might be slightly overrated and if I was given the choice to choose between LH and ANA to fly to Asia again, I would probably opt for the European carrier.

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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