As part of its 100th birthday celebrations, British Airways is running a special event in August at the Saatchi Gallery in London.
What will aviation look like in 20 years, 40 years, 60 years and beyond?
Through in-depth research, and in partnership with the Royal College of Art and world-leading virtual realists, British Airways presents BA 2119: Flight of the Future. An exhibition at Saatchi Gallery which seeks to push the boundaries of imagination and explore how future generations will circumnavigate the globe in a world of advanced jet propulsion, hyper personalisation, automation, AI, modular transport, sustainability, health and entertainment. We hope you enjoy it.
The exhibition itself is free. However, for £20, you can take part in a virtual reality experience:
Immerse yourself in the evolution of flight through a first-of-its-kind interactive, multisensory virtual reality experience that traces humankind’s relationship with flight.
Built by multiple award-winning VR creators and an Oscar-winning practical effects team, Fly turns you into a time-travelling pilot, from the earliest imaginings of Leonard da Vinci and his ornithopter, to the Wright Brothers’ first successful attempt at Kitty Beach, to British Airways’ predecessor, Air Transport and Travel’s inaugural flight to Paris. Travel on Concorde before jumping to today’s A350 and onwards to a possible vision of the future of aviation.
The VR experience lasts for 8 minutes and must be prebooked here. When you look at the small print it begins to sound more interesting:
“Ticket holders will be participating in a multi-sensory, interactive virtual reality experience, that you will experience on top of a motion platform.”
“FLY is a fully immersive experience, including visuals, sound, heat, scent and wind.”
“FLY is a single experience so only one person can book into any given 15 minute interval on the main motion platform.”
….. although in truth it isn’t fully clear how it works.
Rhys and I will be at a preview of the exhibition before it opens to the public on 1st August, so hopefully we can take a look and report back.
The Saatchi Gallery is on Kings Road, a short walk from Sloane Square tube station. The exhibition runs from 1st to 26th August.
You can learn more about the exhibition and VR experience on the Saatchi Gallery website here.
£20 tickets for the VR experience can be booked via ba.com here.
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