Norwegian is pruning routes quite heavily as part of its ‘from growth to profitability’ initiative.
In simple terms, this means getting rid of routes where it is losing money. Gatwick to Las Vegas was given the chop recently, for example, as we covered here.
The airline has just announced that all of its long-haul Irish routes are closing. These are:
- Dublin to Hamilton, Newburgh and Providence
- Cork to Providence
- Shannon to Newburgh and Providence
The last flights will take place on 15th September.
To be fair to Norwegian, this is a decision partly forced on them by the grounding of the Boeing 737 MAX. It was used to fly these routes which meant that Norwegian had already temporarily suspended or sourced alternative aircraft for them.
If the Norwegian story does not end well, people will be debating for years whether it was actually the fault of Boeing.
Norwegian planned to offer low cost long haul flights by investing in ultra fuel efficient new aircraft which would let it undercut its rivals. Unfortunately, it chose two complete dogs – the Boeing 787 (Rolls-Royce engine variant) and Boeing 737 MAX – which has left large parts of its fleet unable to fly.