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50% bonus converting American Express Membership Rewards points to Hilton Honors – worth it?

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Many of you who have American Express Preferred Rewards Gold, The Platinum Card, the Amex Rewards Credit Card or one of the other Membership Rewards cards will have received an email yesterday with an interesting offer.

Until 31st October, you will receive a 50% bonus when you transfer American Express Membership Rewards points into Hilton Honors.

This means that you will receive three Hilton Honors points per one Membership Rewards point, instead of the usual two.

There is minimal small print:

You must transfer at least 1,000 Membership Rewards points

The bonus will arrive separately and could take up to eight weeks

IMPORTANT:  whilst most HFP readers seem to have received this offer, some have not.  It is possible that these people ticked the wrong box once upon a time and opted out of emails like this.  However, it is also possible that not everyone can participate.

This offer is not mentioned anywhere on the Membership Rewards website.  If you make a transfer without receiving the email, you have no grounds for complaint if you do not receive the bonus.

50% bonus when you convert American Express Membership Rewards points to Hilton Honors

Is it worth transferring my Amex points to Hilton Honors?

It depends.

(Yes, I’m sticking my neck out here …..!)

Let me explain why I say that.  Whenever we write about Hilton Honors on Head for Points, I say that I value a point at 0.33p.  This is based on many redemptions over the years.

There are two interesting caveats here:

The value of a Hilton point is capped, because Hilton regularly sells them with a 100% bonus.  In fact, it launched such a bonus yesterday.  At present, you can buy Hilton Honors points for 0.5 cents (0.40p).  You can’t value something at more than you can buy it for.  This means that, at most, you are getting 1.2p (0.40p x 3) of value per American Express point you transfer.

The value of a Hilton point has a floor.  If there are no redemption rooms available, Hilton lets you use your points as part payment towards a cash room.  This generally gets you around 0.25p per point, so the floor value of an Amex point under this offer is (0.25p x 3) 0.75p.

And, of course, under my 0.33p per point valuation, you are getting 0.99p (0.33p x 3) per Amex point if you convert them to Hilton under this offer.

How does this compare with other Membership Rewards redemptions?

I ran a long article on what Membership Rewards points are worth back in December.  Click the link for my reasoning, but my conclusions were:

0.75p – 1.5p per point for airline miles

1p per point – Radisson Rewards hotel transfers

0.75p per point – Marriott Bonvoy hotel transfers

0.66p per point – my usual value for Hilton Honors transfers

0.66p per point – Club Eurostar transfers (but I am thinking of raising this after seeing the price of cash tickets recently)

0.5p per point (guaranteed) – High Street gift cards

0.5p per point (guaranteed) – converting to Nectar points

0.45p per point (guaranteed) – converting to Amazon credit

0.4p per point (guaranteed) – redeeming for American Express statement credit

So, looking at this list, converting your Membership Rewards points to Hilton Honors points is a decent deal.

It is NOT, for total clarity, a ‘slam dunk, no discussion, get it done, why are we even still having this conversation?’ deal.  It IS very good and better than most of the other options, but there are other routes to get you equivalent value.

You need to remember that transfers of Membership Rewards points to Hilton Honors do NOT count towards status.  The only points that count towards Hilton status are the base points you earn from hotel stays.

If you can identify a good place to use your Hilton points – although remember that you won’t get the bonus for up to eight weeks so availability may have gone – then give this deal some serious thought.  At present, I don’t think I will be taking advantage but I am not totally writing it off either.

PS.  If you missed it, take a look at our recent article on the top 10 reasons to think about the ‘free for life’ American Express Rewards Credit Card.

50% bonus when you convert American Express Membership Rewards points to Hilton Honors

How to earn Hilton Honors points via UK credit cards

As a reminder, there are various ways of earning Hilton Honors points from UK credit cards.  Many cards also have generous sign-up bonuses!

Do you know that holders of The Platinum Card from American Express receive FREE Hilton Honors Gold status for as long as they hold the card?  It also comes with Marriott Bonvoy Gold, Radisson Rewards Gold, Shangri-La Golden Circle Jade and Melia Rewards Gold status.  We reviewed American Express Platinum in detail here.

Click here to read our detailed summary of all UK credit cards which earn Hilton Honors points.  That page is regularly updated with the latest special offers and will still be accurate even if you are reading this article months after publication.

(Want to earn more hotel points?  Click here to see our complete list of promotions from the major hotel chains or use the ‘Hotel Promos’ link in the menu bar at the top of the page.)

Comments (51)

  • Tony Charles says:

    I got a Amex gold preferred card , I got a few points accumulating , I’m going to transfer them into BA airmiles at some stage , do they offers like the Hilton one where u get 50% extra sometimes ?

  • Kevin says:

    OT, I bought a ticket from BA website and paid by curve due to Euro currency. However I have also noted that to have been charged €1.00 for BA internet sales. Is this BA internet sales charge normal??

  • Robert says:

    Was this offer sent by email?

  • jcp says:

    I have just been given Diamond status by Hilton and i have alot of upcoming trips.

    i transferred 185,000 MR points to Hilton which should get me 555,000 hilton points. and for that i am getting in terms of retail value

    5 Nights at Garden INN hong kong @ 160,000 points in Dec (Retails at £1,300)
    5 Nights at Waldorf Orlando @ 320,000 in April peak (Retails at £3,338)

    and with Diamond membership i should get at least a 1 level upgrade to an exec room (suite if lucky) which probably adds around 20% onto the retail value. Totalling my conversion to:

    180,000 MR / 555,000 Hilton = £5,625.60 + 75,000 points spare which will get maybe 2-3 nights in europe

    overall i am getting maybe around 3p in value per MR point or 1p per Hilton point, which is pretty good considering most websites and people value Hilton points at 0.5p (cents) a piece.