Six Senses announces a five star hotel in Whiteleys
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We very rarely write about new hotels which are just announced, as opposed to just about to open. Experience shows that a large percentage never happen, or open years late, or open with a different operator to the planned one.
This one is so weird that I couldn’t resist however.
Six Senses, the uber-luxury chain recently acquired by IHG, is to open a hotel in the old Whiteleys department store in Bayswater in 2023. It will have 110 rooms and there will be an additional 14 Six Senses-managed apartments for sale.
If you don’t know Bayswater then you won’t fully undertand how odd this is.
Whilst, on paper, it looks close to very wealthy parts of London and only seconds from Hyde Park, Queensway – the road where Whiteleys sits – is, to put it mildly, not exactly upmarket. Six Senses London guests will not be short of places to buy fried chicken, place a bet, visit a £1 emporium or launder their clothes.
That said …. the developer is someone I used to work with, Alex Michelin of Finchatton, who is responsible for the Four Seasons Private Residences currently approaching completion in Grosvenor Square. His judgement is usually sound, so perhaps we are about to see major change in Bayswater.
The hotel will, when open, be bookable on IHG Rewards Club points and should be the most luxurious IHG property in London.
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