Six Senses announces a five star hotel in Whiteleys
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We very rarely write about new hotels which are just announced, as opposed to just about to open. Experience shows that a large percentage never happen, or open years late, or open with a different operator to the planned one.
This one is so weird that I couldn’t resist however.
Six Senses, the uber-luxury chain recently acquired by IHG, is to open a hotel in the old Whiteleys department store in Bayswater in 2023. It will have 110 rooms and there will be an additional 14 Six Senses-managed apartments for sale.
If you don’t know Bayswater then you won’t fully undertand how odd this is.
Whilst, on paper, it looks close to very wealthy parts of London and only seconds from Hyde Park, Queensway – the road where Whiteleys sits – is, to put it mildly, not exactly upmarket. Six Senses London guests will not be short of places to buy fried chicken, place a bet, visit a £1 emporium or launder their clothes.
That said …. the developer is someone I used to work with, Alex Michelin of Finchatton, who is responsible for the Four Seasons Private Residences currently approaching completion in Grosvenor Square. His judgement is usually sound, so perhaps we are about to see major change in Bayswater.
The hotel will, when open, be bookable on IHG Rewards Club points and should be the most luxurious IHG property in London.
IHG One Rewards update – December 2024:
Get bonus points:
You will earn 3,000 bonus points for every two cash nights you stay between 19th September and 31st December 2024.
Nights to do not need to be consecutive. Read more in our article here and click here to register.
IHG is running a second promotion for stays at five of its smaller brands. You will receive triple base points between 1st October and 31st December 2024 on stays at voco, avid hotels, EVEN Hotels, Atwell Suites and Garner Hotels. Read more in our article here and click here to register.
New to IHG One Rewards? Read our overview of IHG One Rewards here and our article on points expiry rules here. Our article on ‘What are IHG One Rewards points worth?’ is here.
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