IHG’s new ‘conversion brand’, voco, has opened its first hotel in the South of England.
The old Millennium Madejski Hotel in Reading, by the Madejski Stadium, has been rebranded as voco Reading. The hotel website is here.
voco was launched by IHG last year as a brand with minimal brand standards, like Hilton’s DoubleTree or Marriott’s Delta. This allows existing hotels to switch over to it very quickly, since they do not have to make many changes to their bedding / showers / restaurant hours / lobby / parking / air conditioning / fitness facilities etc to meet ‘brand guidelines’.
That said, the hotel is doing some minor room refurbishments between now and June 2020. This is described, slightly worryingly, as “adding charming touches that make a world of difference, to create moments you’ll remember long after check out”. It is being done a few rooms at a time to avoid interference to guests.
You can learn more about voco Reading here.
IHG One Rewards update – May 2022:
Get bonus points: IHG One Rewards is offering bonus base points on all cash stays between 18th May and 31st August. You earn double points on your 2nd to 5th nights, triple points on your 6th to 14th nights and quadruple base points from your 15th night. Our full article is here. Click here to register.
New to IHG One Rewards? Read our overview of IHG One Rewards here and our article on points expiry rules here. Our article on ‘What are IHG One Rewards points worth?’ is here.
Buy points: If you need additional IHG One Rewards points, you can buy them here.
You will receive an 80% bonus when you buy IHG One Rewards points by 10th June 2022.
Want to earn more hotel points? Click here to see our complete list of promotions from IHG and the other major hotel chains or use the ‘Hotel Offers’ link in the menu bar at the top of the page.