IHG’s new ‘conversion brand’, voco, has opened its first hotel in the South of England.
The old Millennium Madejski Hotel in Reading, by the Madejski Stadium, has been rebranded as voco Reading. The hotel website is here.
voco was launched by IHG last year as a brand with minimal brand standards, like Hilton’s DoubleTree or Marriott’s Delta. This allows existing hotels to switch over to it very quickly, since they do not have to make many changes to their bedding / showers / restaurant hours / lobby / parking / air conditioning / fitness facilities etc to meet ‘brand guidelines’.
That said, the hotel is doing some minor room refurbishments between now and June 2020. This is described, slightly worryingly, as “adding charming touches that make a world of difference, to create moments you’ll remember long after check out”. It is being done a few rooms at a time to avoid interference to guests.
You can learn more about voco Reading here.
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