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British Airways launches its ‘Book with Confidence’ guarantee – but is it enough?

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Things are not in good shape over at the British Airways Waterside head office.  I believe that senior management were working over the weekend in an attempt to draw up some sort of strategy to secure the Summer flying programme, but it is difficult.

British Airways has launched ‘Book with Confidence’

Today we have seen the first response – the ‘Book with Confidence’ guarantee.

Unfortunately, it isn’t good enough and won’t have any impact.

British Airways BA A380 flying

This is how it works:

For NEW bookings, and ONLY new bookings, made from Tuesday 3rd March to Monday 16th March, you will able to change your flight without paying any change fees.

This applies to all cabins on all routes.


you cannot request a refund

you must pay the fare difference if you want to move your flight to a date which is more expensive than the price you paid

It’s not enough, in my view.

What else can British Airways do to drive bookings?

Very little, frankly.  We are potentially at a point where demand for flights is not driven by price.  For example, if I travel to Hong Kong now then my children would be forced to stay away from school for two weeks when I return.   I won’t be going, however good a deal I may be able to get.

Another issue for British Airways is that it set a bad precedent last week by removing the option of a refund on coronavirus-heavy routes.

Even on routes like Seoul, where a lot of weekly flights have been cut, those passengers booked on the remaining services cannot get a refund.  If you got lucky and your flight was cancelled, you have a legal right to your money back.

Take a look, on the other hand, at what hotel group Melia is currently advertising:

You get a big discount on your room BUT you also retain the right to cancel.  Melia is gambling that a flexible approach will win it bookings.

Perhaps BA needs to take the same option and make all flight bookings refundable.  Even if you are planning to fly somewhere which is not caught up in coronavirus, you are still at risk.  If it turns out that, the previous week, you had visited somewhere else where an outbreak has suddenly errupted, you are likely to be blocked from flying to your ‘safe place’.  It is even possible, although I admit hugely unlikely, that we could end up in a position where UK residents were banned from entering certain countries.

The airline industry is acting like the end is nigh ….

If anyone thought that the airline industry might be able to muddle its way through coronavirus, two other announcements on Monday have probably put pay to that.

Cathay Pacific announced that it is cancelling 75% of flights in March 

Closer to home, Lufthansa Group announced that is cutting up to 25% of its short-haul and medium-haul flights, as well as grounding 23 long-haul aircraft

Cutting flights to Asia is one thing, but cutting huge swathes of your European network is something else.

Grounding aircraft doesn’t stop you losing money of course – the leases still have to be paid, as do salaried pilots and cabin crew – but it helps.

If you think that British Airways is cushioned by its North Atlantic routes, think again.  Over the weekend, for example, GlaxoSmithKline banned all but essential staff travel.  It even banned Glaxo-induced travel by third parties, so clients may not fly in to visit the Glaxo offices.  Glaxo is one of the top 5 (perhaps THE) biggest British Airways corporate customer – the American Airlines flight from Heathrow to Raleigh-Durham, part of the BA/AA transatlantic joint venture, was reportedly set up purely for Glaxo’s benefit. It also dominates premium seats on the Philadelphia route.

British Airways cannot ground its planes, because it will lose its Heathrow slots

British Airways would, I’m sure, love to ground parts of its fleet temporarily.  Except it can’t.

We have covered the Heathrow Airport slot rules before, but in simple terms an airline has to use a landing and take-off on 80% of dates during an airline ‘season’ or it is automatically forfeited.

You might think that there are rules in place to cover events such as coronavirus, but there aren’t.  From what I can tell, there was no dispensation after 9/11, no dispensation for SARS and no dispensation in the aftermath of the Lehman Brothers collapse.

British Airways has no choice but to keep on flying aircraft because if it doesn’t, it won’t have the slots to fly them next year or the year after.

This is not an exclusively UK phenomenon.  The International Air Transport Association said on Monday it was contacting aviation regulators globally to request that the usual rules on the use of take-off and landing slots be suspended.   There is no guarantee that this will happen, however, especially as airlines are queuing up to get into Heathrow.

There is one option open to British Airways.  The airline can begin to ground parts of the long-haul fleet, especially the inefficient seat-heavy Boeing 747 and A380 aircraft.  The Heathrow short-haul flying programme will suddenly be increased, not shrunk, with British Airways wet-leasing aircraft from other operators if necessary to ensure that those slots are filled.

Wherever there is a coronavirus-free spot in Europe, you may find it overrun with BA tail fins this Spring and Summer ….

Long-term, of course, this is an outstanding opportunity for British Airways.  IAG has lots (€4bn) of cash on hand (especially now that it has refused to pay a staff bonus for 2019 …..) and would be ‘last man standing’.

A quick look at the Norwegian share price for the last month (note that this graph does not scale from zero, so it is less dramatic than it looks):

Norwegian share price

….. shows you that the market believes they are at severe risk again now.  Similarly, you have to worry about Flybe even with its focus on domestic routes.

You don’t need to worry about the future of British Airways, however.   You can imagine a scenario in 12 months time where BA is stronger than ever, having picked up Norwegian’s Gatwick slots for peanuts after its bankruptcy and the Flybe routes from London City and Heathrow.  It may even get some additional Heathrow slots from other airlines who have no choice but to forfeit them.  It will be a bumpy ride on the way though.

How to earn Avios points from UK credit cards

How to earn Avios from UK credit cards (May 2022)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards. You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

25,000 Avios for signing up and an upgrade voucher for spending £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

5,000 Avios for signing up and an upgrade voucher for spending £20,000 Read our full review

There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways BA Premium Plus American Express Amex credit card

British Airways American Express Premium Plus

25,000 Avios and the UK’s most valuable card perk – the 2-4-1 voucher Read our full review

British Airways BA Amex American Express card

British Airways American Express

5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £12,000 Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points.

The Platinum Card has doubled its sign-up bonus to 60,000 Membership Rewards points, which convert to 60,000 Avios, if you apply by 1st June 2022.

American Express Amex Gold

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & two airport lounge passes Read our full review

American Express Platinum card Amex

The Platinum Card from American Express

60,000 points (SPECIAL OFFER) and an unbeatable set of travel benefits – for a fee Read our full review

Run your own business?

We recommend Capital On Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, along with a sign-up bonus worth 10,000 Avios.

Capital on Tap Visa card

Capital On Tap Business Rewards Visa

10,500 points bonus – the most generous Avios Visa for a limited company Read our full review

You should also consider the British Airways Accelerating Business credit card. This is open to sole traders as well as limited companies and has a 30,000 Avios sign-up bonus.

British Airways Accelerating Business American Express card

British Airways Accelerating Business American Express

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

Amex Platinum Business American Express

American Express Business Platinum

40,000 points sign-up bonus and a long list of travel benefits Read our full review

American Express Business Gold

20,000 points sign-up bonus and free for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

(Want to earn more Avios?  Click here to visit our home page for our latest articles on earning and spending your Avios points and click here to see how to earn more Avios this month from offers and promotions.)

Comments (223)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • J99 says:

    It appears that idiots are now starting to panic buy. Grow up

    • Andrew says:

      Hand gel is hard to get hold of.

      If desperate, a skoosh of Chanel at World Duty Free is just as effective at killing germs.

      Depends on the brand but the little mouthwash bottles from hotel rooms will disinfect hands and tray tables if you don’t mind eau de Listerine, as is just filling a small cheap skoosher with Smirnoff and spraying your hands and allowing to dry.

      Just be careful touching your eyes afterwards! (Shouldn’t touch your eyes anyway).

      • Anna says:

        Morrison’s seems to have run out of anti-bacterial hand wash so I’ve ordered anti-bacterial washing up liquid which I assume will do the job just as well. Do all these things kill viruses as well though?

        • P says:

          Antibacterial anything will not kill a virus if specifically formulated for bacteria in the same way that antibiotics don’t work on viruses. Something that is generally disinfecting (eg bleach) is likely to work okay or something more widely formulated like Clinell wipes.

        • Andrew says:

          Soap breaks down the membranes of bacteria etc. For viruses it’s the mechanical action of washing with soap that dislodges them (they don’t have a membrane to destroy) as well as removing the oils on your skin that they may be sticking to.

          It doesn’t really matter too much whether it is anti-bacterial soap or just a traditional bar of Pears or Imperial leather.

          Just remember to wash the towels at 80C and hot tumble them too.

      • Anna says:

        Lol Smirnoff. I presume it would be Grey Goose if in an F lounge 😂

  • S says:

    I’m actually loving the situation, in the developed world COVID-19 has about the same lethality as Influenza, in only a few cases you have any symptoms, and it’s caused mass hysteria.

    Cheapo business class flights & luxury hotels for me.

    • TripRep says:

      S – wrong

      It’s Case Fatality Rate is approx 20x of influenza.

      It’s also more contagious.

      • Dr says:

        I’m with S thanks…

        • Cat says:

          Dr of what?

          Seasonal influenza 0.1% to 0.3% depending on strain.

          Coronavirus currently has a mortality rate of 3.4% of reported cases, with 5% being critical (respiratory failure, septic shock, multi organ failure) and 14% are severe (pneumonia).

          • Russ 😷 says:

            Goes to show how the prefix Dr is still revered even though you only need a first degree in medicine to get it. Now if you want to be really flashy you can have two PhD’s which gives you the title of ‘Oi mate’ as in “Oi mate where’s ya pass?”

          • J99 says:

            The odds of getting coronavirus are much lower than seasonal flu though. Therefore the chance of someone dying from seasonal flu is higher than dying from coronavirus

          • Cat says:


          • Dr says:

            …says a ‘teacher’

          • Cat says:

            …of Maths, and therefore “odds”.

          • Spursdebs says:

            My household consists of Mum 80 with dementia and me a bad asthmatic with poor immune system I’ve always said a common cold will finish me off so I’ve got no chance with this virus and I’m not worried about getting it.

    • Rob says:

      Fatality rate on over-80s is very high. The question is how you would feel if you infected an over-80’s person who then died (1 in 6 chance).

      • TripRep says:

        Or friend/family with an already existing condition, eg Asthma, etc.

        • Russ 😷 says:

          Whatever it is they had better hurry up and find a cure fast. My missus has a long list of jobs I’ve successfully avoided up to now.

        • J99 says:

          Well there’s not much you can do to stop yourself getting it (especially if you’re one of those people who already likes to wash their hands) so it wouldn’t be anyone’s fault

  • Mikeact says:

    I arrived on BA into L.A. last week and was a bit surprised that there were no questions asked….about the virus….the whole journey….from check in….gate, and particularly arrival into the US. Scanned my passport and I was out in double quick time. Considering London has to be a major transit point , it’s anybody’s guess who was on board.
    Now done three internals, nothing unusual about any.
    According to Trump…what problem? It’s on the decline.

  • mark2 says:

    Yesterday evening the Sainsbury’s delivery driver pointed out that Dettol Spray (formerly Dettox) claims on the label to kill coronavirus.

  • Mark Sykes says:

    I flew on a BA 747 yesterday to San Diego.. literally only a third full..

  • JohnT says:

    OT – BA have just cancelled my outbound flight to Naples later this month (more than 14 days). They offer a later flight same day (where I presume I can claim expenses of taxi transfer as will be too late for public transport) or I can cancel whole trip. However if I cancel (as can’t take a risk of delayed return eg if CV-19 lockdown?) I will lose hotel and airport parking. Booked separately so can’t claim from BA, or presumably even my insurance?
    Separately if I rebook now, but cancel later – do you get back the taxes/charges element less admin fee and only lose the base fare element?

  • Ben says:

    I decided not to fly due to the Coronavirus situation. My tickets were not flexible so I am not even trying to get BA to be nice and refund my money.

    My question however is whether they are likely to award the points (Avios and tier) for the flight despite the no-show.

    Anyone tried this already?

    • AJA says:

      Ben You won’t get the Avios or TP. You have to fly to get them.

    • Daft says:

      No chance

      You chose not to travel

      BA still flew the route

      FCO say there is no issue

      Just your own irrational fear I’m afraid

    • Genghis says:

      You’ll get something back even on non-flex tickets. I’d go right up to the wire before cancelling though as BA may choose to cancel the flight themselves

  • mr_jetlag says:

    I’m on the phone with BA on a redemption booking. Apparently the change fee waiver does not apply to Avios tickets. Can anyone validate this?

    • Fawlty says:

      Have you got them on hold, awaiting an answer from HfP? 😉

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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