Advertising Standards Authority finds against Amex and British Airways over the ‘2-4-1’ Avios voucher

The Advertising Standards Authority has decided that British Airways and American Express have been misleading in their promotion of the British Airways American Express 2-4-1 voucher.

I can see the point.  If you read Head for Points then you implicitly understand that the 2-4-1 voucher only covers the Avios required for the 2nd ‘free’ flight.  Taxes and charges are due on both tickets.  This is not necessarily clear to the general public.

British Airways and American Express offered to amend the small print to say “Taxes, fees and charges apply per person”.  This was welcomed by the ASA but was not seen as enough to overcome the strong ‘2-4-1’ message.

I knew this judgement was coming and we amended our credit cards directory last week to remove reference to ‘2-4-1’.  We will continue to use that phrase in our editorial but other references will change to ‘companion voucher’.

You can read the full judgement on the ASA website here.

You can learn more about how the British Airways American Express 2-4-1 voucher works in this ‘Avios Redemption University’ article.

PS.  Whilst you’re on the ASA website, have a look at this judgement against Holiday Inn Express from 2014.  It asks a deep philosophical question.  Is breakfast at Holiday Inn Express actually ‘free’?  Can something be ‘free’ if no-one pays for it?  The ASA decided that it isn’t and wasn’t.  Holiday Inn Express has not been able to advertise ‘free breakfast’ in the UK for the past six years.

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Want to earn more points from credit cards? – August 2021 update

If you are looking to apply for a new credit or charge card, here are our August 2021 recommendations based on the current sign-up bonus. 

You can see our full directory of all UK cards which earn airline or hotel points here. Here are the other top current deals:

Earning miles and points from small business cards

If you are a sole trader or run a small company, you may also want to check out these offers.

For a non-American Express option, we also recommend the Barclaycard Select Cashback card for sole traders and small businesses. It is FREE and you receive 1% cashback on your spending: