British Airways Euro Traveller ‘Buy On Board’ was a winner at the recent ‘Onboard Hospitality Awards’, held in Hamburg.
It picked up the prize for ‘Best Onboard Snack’ in the ‘Premium Economy / Economy / Low Cost Carrier’ category. You can see all of the winners here. To be honest, I think it is a well-deserved award too.
The prize went to the Tom Kerridge Steak & Ale Pie, added to the menu last year as part of a selection of Tom Kerridge meals in all classes as part of #BA100.
If you click the image above you can see full details of why it was chosen by the judges. All of the pies were apparently made in Marlow and not outsourced to Tourvest, who run the British Airways ‘Buy On Board’ offering.
As I have said before, the BA ‘Buy On Board’ menu is seriously lacking in ambition and, frankly, the nutritional value of the offering has deteriorated sharply since it was launched. It is pitiful compared to what easyJet or Ryanair offer. The Tom Kerridge pie was a rare beacon of quality.
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